2. There are 30-40
pricing experts
on the planet.
I’m not one of them.
My name is
Chris Lema and I’ve
been building hosted
web-based software
(SaaS) since 1994.
Whenitcomestopricing,I’ve
justmadelotsofmistakes.
3. It’s not just about Price.
It’s about environmental
scanning, business
modeling & sustainability.
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4. It’s not about
Demand Curves.
You need too many prices.
You need to offer them too long.
You need no one else to know.
2
5. Mass is not a
business model.
Price products so that
every product or service
sale makes sense.
3