This document discusses getting past fears and focusing on education. It notes that our fears are often exaggerated in our imaginations. It emphasizes the importance of admitting our fears so we can work despite them. It stresses that our goal should be to delight our client's clients by expanding our knowledge in areas like marketing, lead generation, and customer relationship management. The document encourages asking great questions, expanding horizons, constant learning, educating clients, and delighting clients.

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THE CLIENTS OF OUR CLIENTS
Getting past our fears; Focusing on Education

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Can I tell you a secret?

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The problem with those mops?
It took more time to clean the
mop than to use it.

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Nobody likes
the angry
mom look.

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The fears we hold
inside impact our life
choices. - @chrislema

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Everyone is afraid of something.

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The problem with our fears?
Our imagination creates larger
consequences than reality.

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If we admit to having
fear, we can learn to
work despite it.
-@chrislema

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• We don’t know enough.
• The project won’t end.
• We won’t get more work.
• We’ll get sued.
• The client will keep calling.
• They’ll be fired.
• They’ll miss the deadline.
• The project will fail.
• The project won’t end.
• They’ll run out of money.

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Our natural response, in the
face of fear, is to protect
ourselves – so we collaborate
less and regulate more.

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Every client has a client.
Instead of coding to spec,
our goal should be to
delight our client’s clients.

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Our goal should
always be to delight
our client’s clients.
-@chrislema

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When I was a kid, our
internet was in books.

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Over the 8 year period where
the Yellow Pages lost more
than a third of its entries,
they were still being pitched
to small businesses. Hard.

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To delight our clients’
clients, we need to
expand our horizons.
-@chrislema

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Know much about call tracking?

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Know much about lead tracking?

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Know much about lead generation?

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Know much about CRMs?

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Know much about marketing funnels?

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Know much about Google Local Search?

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Know much about A/B testing?

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True courage isn’t the
absence of fear. It’s being
honest with yourself, even
when it’s difficult, and
moving forward despite fear.

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Ask great questions.
Expand your horizons.
Be a constant learner.
Educate your clients.
Delight their clients.

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CHRIS LEMA
CTO & Chief Strategist
Crowd Favorite
http://chrislema.com