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CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.


                                          Enterprise 2.0:
                                          It’s No Field of
                                                  Dreams
                                                   Claire Flanagan
                                                     Director, KM & Social
                                                    Collaboration Strategy


                                                   Simon Scullion
                                                      C3 Business Analyst
                                                    Collaboration Lifeguard




            © 2010 Computer Sciences Corporation    6/21/10 5045-11_C3 Case Study 1
Enterprise 2.0: It’s No Field of Dreams




                         © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 2
CSC: We Are Different


  A TRUE GLOBAL
                     2,500 world-class customers — 90 countries — 92,000 employees
  DELIVERY MODEL

INDUSTRY-RELEVANT                                                        CSC Locations
BUSINESS SOLUTIONS                                                 Other Client Engagements

  MISSION-CRITICAL
      DELIVERY
    EXCELLENCE
     PLATFORM
     AGNOSTIC

  CLIENT INTIMACY




                            © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 3
CSC C3: Connect. Communicate. Collaborate.

CSC’s Collaboration Journey




                Integrate                       Extend                         Evolve

 Early Intranet                                                                      C3 — Social
                             Full Global
and Distributed                                                 CSC Wiki             Collaboration
                               Portal
    Portals                                                                            Platform


         This	
  is	
  one	
  step	
  of	
  many	
  —	
  it’s	
  part	
  of	
  the	
  journey	
  


                                        © 2010 Computer Sciences Corporation            6/21/10 5045-11_C3 Case Study 4
Business Problem

                                              Locating experts and assets


                                                         New hire onboard

                                         Intellectual property loss through
                                          attrition, use of consumer tools

                                           Silo tools barrier to innovation


                                                         Thought leadership


Connect people to people, content, and communities

                  © 2010 Computer Sciences Corporation              6/21/10 5045-11_C3 Case Study 5
CSC C3: Connect. Communicate. Collaborate.

Business Case to Pilot to Production




            Review      Review             Review                   Review       Decide


 Be Credible    Define Goals    Evaluate                                    Pilot
                                                                          5th Stage       Production
     Do          Establish     Pass Audits          Recommend
                                                                          Business        SSO, Video
 Homework       Sponsorship       TCO                                       Case


               Socialize — Analyze — Audits — Revise                                       Integrate



June 2008                                                           May 2009     Oct 2009              Today

                                   © 2010 Computer Sciences Corporation           6/21/10 5045-11_C3 Case Study 6
CSC C3: Connect. Communicate. Collaborate.

C3: Connect. Communicate. Collaborate.


Award-winning, enterprise-class, global social
collaboration in which employees:
•  Connect: Time zones and distance will no longer be barriers             Internal Evangelist
                                                                             of the Year Award
•  Communicate: Share their work, share their thoughts                         November 2009


•  Collaborate: Get work done with others



                                                                          Community Adoption
                                                                              Award Winner
                                                                               October 2009




                                                                          Finalist 2010




                                   © 2010 Computer Sciences Corporation      6/21/10 5045-11_C3 Case Study 7
CSC C3: Connect. Communicate. Collaborate.

C3 Goes Viral, Global


•  Adoption best practices makes C3 viral
    –  Pilot limited in duration, not audience
    –  Plan for the people
    –  Plan for global scale
    –  Build business use cases
•  C3 goes global
                                   Geo Distribution
                                       Asia Pacific
                                           3%       Latin America
       Group Types             Australia                  1%
                                 7%


     Secret
      19%            Private
                      35%         EMEA            North America
Member Only                        29%                 40%
   14%

              Open                        India
              32%                          20%




                                    © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 8
CSC C3: Connect. Communicate. Collaborate.

C3 Provides Business Value

                  Collapsing time and distance barriers to leverage
                  global expertise


                  Reducing cycle time for proposal development to
                  increase revenue, reduce customer acquisition costs


                  Greater ease in locating and engaging internal experts



                  Improved new employee onboarding


                  Collaborating more broadly to drive process
                  efficiencies
                                  © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 9
CSC C3: Connect. Communicate. Collaborate.

C3 Wins Hearts and Minds



“Proud to be CSC”


“I went from being a skeptic to a convert. It
just makes you want to get involved ...
which is the origin of a good idea!”

“We can adopt it for useful pursuit of our
business objectives. First impression?
Excellent.”

“C3 is excellent, it is just what we need to
start leveraging the power of the wider
organization.”

“C3 will transform CSC because it allows us
to overcome silos by creating and working
with our own personalized CSC network”

                                      © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 10
Plan For Success




                   © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 11
Plan For the People
Adoption Planning




                      © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 12
You can’t plan to go viral. “You can’t go viral if
     you don’t plan well.” Claire Flanagan

               © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 13
CSC C3: Connect. Communicate. Collaborate.

Adoption Best Practices

                        Don’t                                     Do
         Executives

          Taxonomy

     Politics/Culture

 Fit with Other Tools

        Deployment

             Staffing

            Content

       Conversation

     Speed to Users


          You can’t plan to go viral. You can’t go viral if you don’t plan well.
                                   © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 14
CSC C3: Connect. Communicate. Collaborate.

Adoption Best Practices

                         Don’t                                       Do
          Executives Overlook                                        Find executives to “walk the talk”

           Taxonomy Reflect organization chart                       Allow patterns to emerge

     Politics/Culture Ignore                                         Be credible. Listen, learn, adapt

 Fit with Other Tools Fail to give guidance                          Provide “What do I use when?”

         Deployment “If you build it, they will come”                Plan for adoption; locate advocates

             Staffing Think this is another IT tool                  Staff community manager

             Content Launch with a blank slate                       Seed use cases

       Conversation Think just work, no play                         Provide “watercooler”

     Speed to Users Wait to get it perfect                           Pilot. Deliver early, frequent releases



           You can’t plan to go viral. You can’t go viral if you don’t plan well.
                                      © 2010 Computer Sciences Corporation                6/21/10 5045-11_C3 Case Study 15
CSC C3: Connect. Communicate. Collaborate.

C3 Adoption Planning

                           Business
                                                  Planning                   Seed                Launch
                             Case
                         Business Case            Planning                   Seed             Launch

        Executives	
          X	
                                             X	
                  X	
  

     Project Team	
           X	
                       X	
                   X	
                  X	
  

     Community
   Managers (1.5)	
  
                                                        X	
                   X	
                  X	
  

 Chief Champions
             (12)	
  
                                                        X	
                   X	
                  X	
  

        Advocates
           (100+)	
  
                                                                              X	
                  X	
  

      Life Guards
   (150+ growing)	
  
                                                                                                   X	
  


           Multi-layered Advocate Plan: Top Down, Bottoms Up, Side-Ways

                                      © 2010 Computer Sciences Corporation            6/21/10 5045-11_C3 Case Study 16
Adoption Planning
Engage Fans (Advocates)




                          © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 17
Adoption Planning
Executives as Advocates




                          © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 18
Adoption Planning
Seed Use Cases




                    © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 19
Adoption Planning
Watercooler




                                                              “
   “
          People work better together when they

        know each other
                    on a personal level.


                       © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 20
Adoption Planning
        Feedback and Transparency




/	
                                 © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 21
CSC’s Ecosystem Journey




                                                                       Other
                                                                       Communities

                                                                 June 2010: Jive SBS V4

                                                         May 2010: 45K registered users
                                      February 2010: SSO/Video
                                 September 2009: Production Contract
                         August: 20K registered users
                May 2009: Pilot
   June 2008: Business Case Begins

                          © 2010 Computer Sciences Corporation             6/21/10 5045-11_C3 Case Study 22
CSC C3: Connect. Communicate. Collaborate.

If You Plan Well, They Will Come!


1.  Be Credible
  •  Do your homework
  •  Know the industry, your company,
     your culture
  •  Map project to company strategy
2.  Engage Sponsors
  •  Talk executive
  •  Build partnerships with stakeholders
  •  Locate sponsors to “walk the talk”
3.  Move Quickly
  •  Speed to users (pilot, frequent releases)
4.  Plan for Adoption
  •    Select the right tool, plan for scale and make the best first impression
  •    Locate advocates to go wide, global
  •    Think top down, bottom up, sideways
  •    Seed use cases; don’t forget the Watercooler
  •    Allow collaboration patterns to emerge; self-service
5.  Be Ready to Adapt
                                        © 2010 Computer Sciences Corporation      6/21/10 5045-11_C3 Case Study 23
Claire Flanagan
                                 Senior Manager, KM
                                 Director Social Collaboration Strategy
Text Cell 1A                     CSC Office of Innovation
                                 LinkedIn: http://www.linkedin.com/in/cflanagan
                                 Twitter: cflanagan


                                 Simon Scullion
                                 C3 Business Analyst, Collaboration Lifeguard
                                 Collaboration Services
                                 LinkedIn: http://es.linkedin.com/in/simonscullion
                                 Twitter: sscullion




Photo	
  Credits	
  
p.	
  22	
  h#p://www.flickr.com/photos/yumtan/2719472932	
  
p.	
  23	
  h#p://knowledge.wpcarey.asu.edu/arFcle.cfm?arFcleid=1653	
  
p.	
  24	
  h#p://www.flickr.com/photos/jemimagibbons/2844127002	
  
                                                        © 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 24
Thank You




© 2010 Computer Sciences Corporation      6/21/10 5045-11_C3 Case Study 25
© 2010 Computer Sciences Corporation   6/21/10 5045-11_C3 Case Study 26

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Enterprise 2.0: It's No Field of Dreams, A CSC Case Study

  • 1. CSC C3 I CONNECT. COMMUNICATE. COLLABORATE. Enterprise 2.0: It’s No Field of Dreams Claire Flanagan Director, KM & Social Collaboration Strategy Simon Scullion C3 Business Analyst Collaboration Lifeguard © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 1
  • 2. Enterprise 2.0: It’s No Field of Dreams © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 2
  • 3. CSC: We Are Different A TRUE GLOBAL 2,500 world-class customers — 90 countries — 92,000 employees DELIVERY MODEL INDUSTRY-RELEVANT CSC Locations BUSINESS SOLUTIONS Other Client Engagements MISSION-CRITICAL DELIVERY EXCELLENCE PLATFORM AGNOSTIC CLIENT INTIMACY © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 3
  • 4. CSC C3: Connect. Communicate. Collaborate. CSC’s Collaboration Journey Integrate Extend Evolve Early Intranet C3 — Social Full Global and Distributed CSC Wiki Collaboration Portal Portals Platform This  is  one  step  of  many  —  it’s  part  of  the  journey   © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 4
  • 5. Business Problem Locating experts and assets New hire onboard Intellectual property loss through attrition, use of consumer tools Silo tools barrier to innovation Thought leadership Connect people to people, content, and communities © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 5
  • 6. CSC C3: Connect. Communicate. Collaborate. Business Case to Pilot to Production Review Review Review Review Decide Be Credible Define Goals Evaluate Pilot 5th Stage Production Do Establish Pass Audits Recommend Business SSO, Video Homework Sponsorship TCO Case Socialize — Analyze — Audits — Revise Integrate June 2008 May 2009 Oct 2009 Today © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 6
  • 7. CSC C3: Connect. Communicate. Collaborate. C3: Connect. Communicate. Collaborate. Award-winning, enterprise-class, global social collaboration in which employees: •  Connect: Time zones and distance will no longer be barriers Internal Evangelist of the Year Award •  Communicate: Share their work, share their thoughts November 2009 •  Collaborate: Get work done with others Community Adoption Award Winner October 2009 Finalist 2010 © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 7
  • 8. CSC C3: Connect. Communicate. Collaborate. C3 Goes Viral, Global •  Adoption best practices makes C3 viral –  Pilot limited in duration, not audience –  Plan for the people –  Plan for global scale –  Build business use cases •  C3 goes global Geo Distribution Asia Pacific 3% Latin America Group Types Australia 1% 7% Secret 19% Private 35% EMEA North America Member Only 29% 40% 14% Open India 32% 20% © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 8
  • 9. CSC C3: Connect. Communicate. Collaborate. C3 Provides Business Value Collapsing time and distance barriers to leverage global expertise Reducing cycle time for proposal development to increase revenue, reduce customer acquisition costs Greater ease in locating and engaging internal experts Improved new employee onboarding Collaborating more broadly to drive process efficiencies © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 9
  • 10. CSC C3: Connect. Communicate. Collaborate. C3 Wins Hearts and Minds “Proud to be CSC” “I went from being a skeptic to a convert. It just makes you want to get involved ... which is the origin of a good idea!” “We can adopt it for useful pursuit of our business objectives. First impression? Excellent.” “C3 is excellent, it is just what we need to start leveraging the power of the wider organization.” “C3 will transform CSC because it allows us to overcome silos by creating and working with our own personalized CSC network” © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 10
  • 11. Plan For Success © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 11
  • 12. Plan For the People Adoption Planning © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 12
  • 13. You can’t plan to go viral. “You can’t go viral if you don’t plan well.” Claire Flanagan © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 13
  • 14. CSC C3: Connect. Communicate. Collaborate. Adoption Best Practices Don’t Do Executives Taxonomy Politics/Culture Fit with Other Tools Deployment Staffing Content Conversation Speed to Users You can’t plan to go viral. You can’t go viral if you don’t plan well. © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 14
  • 15. CSC C3: Connect. Communicate. Collaborate. Adoption Best Practices Don’t Do Executives Overlook Find executives to “walk the talk” Taxonomy Reflect organization chart Allow patterns to emerge Politics/Culture Ignore Be credible. Listen, learn, adapt Fit with Other Tools Fail to give guidance Provide “What do I use when?” Deployment “If you build it, they will come” Plan for adoption; locate advocates Staffing Think this is another IT tool Staff community manager Content Launch with a blank slate Seed use cases Conversation Think just work, no play Provide “watercooler” Speed to Users Wait to get it perfect Pilot. Deliver early, frequent releases You can’t plan to go viral. You can’t go viral if you don’t plan well. © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 15
  • 16. CSC C3: Connect. Communicate. Collaborate. C3 Adoption Planning Business Planning Seed Launch Case Business Case Planning Seed Launch Executives   X   X   X   Project Team   X   X   X   X   Community Managers (1.5)   X   X   X   Chief Champions (12)   X   X   X   Advocates (100+)   X   X   Life Guards (150+ growing)   X   Multi-layered Advocate Plan: Top Down, Bottoms Up, Side-Ways © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 16
  • 17. Adoption Planning Engage Fans (Advocates) © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 17
  • 18. Adoption Planning Executives as Advocates © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 18
  • 19. Adoption Planning Seed Use Cases © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 19
  • 20. Adoption Planning Watercooler “ “ People work better together when they know each other on a personal level. © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 20
  • 21. Adoption Planning Feedback and Transparency /   © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 21
  • 22. CSC’s Ecosystem Journey Other Communities June 2010: Jive SBS V4 May 2010: 45K registered users February 2010: SSO/Video September 2009: Production Contract August: 20K registered users May 2009: Pilot June 2008: Business Case Begins © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 22
  • 23. CSC C3: Connect. Communicate. Collaborate. If You Plan Well, They Will Come! 1.  Be Credible •  Do your homework •  Know the industry, your company, your culture •  Map project to company strategy 2.  Engage Sponsors •  Talk executive •  Build partnerships with stakeholders •  Locate sponsors to “walk the talk” 3.  Move Quickly •  Speed to users (pilot, frequent releases) 4.  Plan for Adoption •  Select the right tool, plan for scale and make the best first impression •  Locate advocates to go wide, global •  Think top down, bottom up, sideways •  Seed use cases; don’t forget the Watercooler •  Allow collaboration patterns to emerge; self-service 5.  Be Ready to Adapt © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 23
  • 24. Claire Flanagan Senior Manager, KM Director Social Collaboration Strategy Text Cell 1A CSC Office of Innovation LinkedIn: http://www.linkedin.com/in/cflanagan Twitter: cflanagan Simon Scullion C3 Business Analyst, Collaboration Lifeguard Collaboration Services LinkedIn: http://es.linkedin.com/in/simonscullion Twitter: sscullion Photo  Credits   p.  22  h#p://www.flickr.com/photos/yumtan/2719472932   p.  23  h#p://knowledge.wpcarey.asu.edu/arFcle.cfm?arFcleid=1653   p.  24  h#p://www.flickr.com/photos/jemimagibbons/2844127002   © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 24
  • 25. Thank You © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 25
  • 26. © 2010 Computer Sciences Corporation 6/21/10 5045-11_C3 Case Study 26