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CANADIAN MARKET OUTLOOK 2014
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Steady and stable may be the overall conjecture for Canada’s commercial real estate market
in 2014, but that’s not to say there won’t be dynamic elements. In addition to tremendous
development in many industrial markets across the country, pockets of retail and office
space are expected to record increased demand for space in the coming year. For the first
time in decades, multi-housing construction is on the rise and rental stock is growing in
various markets across the board.
CANADIAN MARKET OUTLOOK 2014
12. HOME
AL OVERVIEW
With Canada in the midst of a new development cycle, it’s safe to say most markets and
property types are responding to healthy demand by building a significant amount of
new commercial real estate. While the full impact of this new supply won’t be apparent
for several years, the numbers are already impressive with some 6.0 million SF of office
space coming into the market in 2014. In the meantime, a lack of volatility in the Canadian
economy coupled with steady job growth continues to keep Canada on the radar for new
capital investment.
5
13. THE PLACE
TO KEEP INV
Indications are that the U.S. Federal Reserve will begin to unwind monetary stimulus in
2014 and interest rates will rise. But Canada is expected to remain a hotspot for foreign
and local investors nonetheless. With REITs pulling back on purchases, their retreat has
private equity and pension funds clamouring to fill the void. This trend suggests that there
is more depth and resilience to the purchaser pool than was initially expected.
“It won’t become any easier
to secure prime commercial
real estate assets because
domestic pension funds are
increasing their allocation to
real estate.”
Peter Senst
President Canadian Capital Markets
CANADIAN MARKET OUTLOOK 2014
14. NVESTING
Indications are that the U.S. Federal Reserve
will begin to unwind monetary stimulus in
2014 and interest rates will rise. But Canada
is expected to remain a hotspot for foreign
and local investors nonetheless. With REITs
pulling back on purchases, their retreat has
private equity and pension funds clamoring
to fill the void. This trend suggests that there
is more depth and resilience to the purchaser
pool than was initially expected.
“We’re seeing the big global sovereigns
trying to find a way to come into this country
because we don’t have the volatility of
other countries,” says Peter Senst, President
of Canadian Capital Markets at CBRE
Canada. “It won’t become any easier to
secure prime commercial real estate assets
because domestic pension funds are upping
their allocation to real estate.” He believes
the search for stable income producing
investments will continue to attract capital
throughout 2014. He also advises against
“writing off” the REITs just yet. “The biggest
and best will flourish,” he says. “But there’s
no doubt we’ll still be delivering REIT offerings
into the market.”
Upcoming infrastructure development
will also be a key factor in determining
future capital investment in many sectors
of the country—and where commercial
development will take place. The growing
trend towards urbanization will be dependent
on solid transportation links, while ongoing
expansion in Western Canada will rely on
future oil sand development.
7
15. David Montressor
Executive Vice President, National Apartment Group
Multi-housing assets will continue to be appealing to
investors, but as in previous years, a lack of product could
be a challenge. “There’s a real appetite for ‘centre ice’ and
quality Class B multi-residential properties,” says David
Montressor, CBRE Limited’s Executive Vice President,
National Apartment Group. This continued strong interest
is due to the stable, predictable returns the asset class
offers. Capital preservation with steady annual returns
and debt repayment continues to be the driving force
that attracts capital to multi-housing. “Going forward,
interest in building purpose built rental is expected to
increase due to the lack available quality properties.”
Montressor thinks that there’s little that could shake this
market in 2014 unless central banks lose control and
interest rates skyrocket. That being said, if rates spike,
there will be no place to hide and multi-housing would
continue to be the best dirty shirt in the laundry basket,
with low vacancies allowing for the ability to generate
cash flow while building equity through debt repayment.
“There’s a real appetite for ‘centre ice’
multi-residential properties.”
CANADIAN MARKET OUTLOOK 2014
17. A RETAIL EV
“Never before in Canadian
retail history has the
department store segment
been the subject of so
much focus or been so
heavily contested.”
Tom Balkos
Senior Vice President, Director, Retail Services Group
CANADIAN MARKET OUTLOOK 2014
18. VOLUTION
On the retail front, more and more U.S. and
European retailers are looking at Canada as
their next go-to destination. With high-end
U.S. retailers like Nordstrom and Saks Fifth
Avenue setting up shop in the next few years,
big-anchor indoor mall concepts continue to
garner significant attention from investors
and tenants. “Never before in Canadian retail
history has the department store segment
been the subject of so much focus or been so
heavily contested,” says Tom Balkos, Senior
Vice President and a Canadian Director of
the Retail Services Group.
With Loblaws buying Shoppers Drug Mart,
and Sobeys purchasing Safeway, sources of
new demand for retail space and portfolio
restructuring efforts are already underway.
The past year has also shown the success
of dominant centres in secondary markets,
while second-tier retailers in the same arenas
are having a harder time. With supply tight,
those looking to enter the Canadian market
are expected to come in smaller private label,
store-in-store formats or by creating mall
space with their own private brands and
under their own banners.
“With all the trading of large block retail
space we’re witnessing, now is a unique
period of time that only happens every 30
years,” says Balkos. As the U.S. economy
continues to pick up speed, however, it’s also
becoming a bigger competitor for retailer
expansion dollars than we’ve seen in the past
several years. While Balkos says retail space
in Canada is highly sought after, he points
to the possibility of higher interest rates as a
potential game changer. “Interest rates will
affect consumer confidence and while I think
it will be a consistent year it may not be one
of great retail sales growth,” he says.
1
1
19. MORE OFFICE
MORE EFFICIE
While a downtown office construction
cycle is underway, many office tenants
are reducing the size of their real estate
footprint and embracing new workplace
strategies. “These tenants are reducing
square footage per employee and
redesigning the workplace to drive
collaboration and productivity,” says
John O’Toole, Executive Vice President
and Executive Managing Director at CBRE
Limited. “Economics are clearly a primary
driver but it’s also about tenants making
better use of their physical environment
- doing more with less.”
With these new builds offering a whole
different set of attributes in terms of
performance, O’Toole says older buildings
2010
CANADIAN MARKET OUTLOOK 2014
will eventually have to be adapted to meet
new workplace models. “Right now we’re
keeping an eye on the new supply and
the old as they both have their place, but
it’s really a wait-and-see environment in
the office space for the next year as new
projects are completed,” he says.
Whether there is too much office
construction for the demand, as some
critics suggest, remains to be seen. The
development boom in the office sector
reflects a calculated bet on future demand
for space, steep competition for tenants
and the fact that investors hope to reap
more benefits from new construction than
purchasing what is already built.
2013
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20. E TOWERS,
ENT TENANTS
the meantime, the industrial sector
going strong and is expected to stay
at way in many parts of the country
rough 2014. The lack of modern, high
iciency space will continue to support
w construction, however prohibitive
velopment fees in some municipalities
ll continue to prompt developers to
vest in old buildings rather than build
w.
recent resurgence in manufacturing in
e U.S., coupled with a weaker Canadian
llar, also puts Canadian exporters in
better position to compete; however,
r manufacturing sector still needs to
tool and reinvest to thrive in today’s
ra-competitive manufacturing market.
“Tenants are reducing
square footage
per employee and
redesigning the
workplace to drive
collaboration and
productivity.”
2017
John O’Toole
Executive Vice President and Executive Managing Director, Toronto
22. OLOGY TREND
The cumulative effect of technology on
all aspects of the real estate market is not
to be discounted. In the office sector, the
condensed employee footprint is indicative
of a more mobile workforce that is using
technology to make business functions
feasible from any location.
In the retail market, the rise of online
sales is negating the need for as many
storefronts, and is also enabling standard
retail centres to act as mini-warehouses to
store the products that are being shipped
cross-country. The industrial sector too is
feeling the technology tug as retailers ramp
up their online sales divisions and expand
their fulfillment centres.
Technology is capable of driving change in
all sectors of the economy, but more than
at any time in recent memory, commercial
real estate decisions will be impacted by
technological advancements and changing
business practices.
15
25. CLICK HERE
FOR MARKET
STATISTICS
VANCOUVER
“When it comes to investment,
Vancouver remains a highly
liquid market compared to
any other city in Canada,
particularly in the urban core.”
Mark Renzoni
2014 MARKET OUTLOOK
President & CEO, CBRE Limited
26. R MARKET
If a robust investment market is indicative of
confidence in overall economic and leasing
fundamentals, then 2014 looks promising
for Vancouver.
The investment market continues to thrive
as demand for core real estate downtown
and quality property in key suburban
nodes persists from local and foreign
investors. “When it comes to investment,
Vancouver remains a highly liquid market
compared to any other city in Canada,” says
Mark Renzoni, President and CEO of CBRE
Limited in Canada. “The money that comes
here is betting on strong fundamentals and
appreciation.” Further, Vancouver is one of
the most expensive multi-residential markets
in North America, and this market still
maintains its strong appeal to foreign, private
and institutional buyers. There continues to
be a shortage of investable product across
all asset classes and Renzoni is optimistic that
we’ll see at least as many trades in 2014 as
we saw in 2013.
27. Vancouver Investment Volume (millions)
$4,500.0
sector and the trend is expected to continue
through 2014.
$4,000.0
$3,500.0
$3,000.0
$2,500.0
$2,000.0
$1,500.0
$1,000.0
$500.0
$2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
P
F
The industrial sector hit an encouraging
note toward the end of 2013 with a distinct
upward trend in leasing and sale velocity.
“Our forecasts are showing that industrial
demand is continuing to increase,” says
Renzoni, noting that 2014 has the potential
to be a strong industrial market, which will
further support the current development
cycle for 2014 through 2016.
Source: CBRE Limited, RealNet Canada
Office tower construction is at an all-time
high in Vancouver, especially downtown.
Pent-up demand for new office product has
resulted in pre-leased rates of 70%—and
demand for new office space is expected
to continue in 2014. On the flip side, the
recent lack of job growth and interprovincial
migration has been disappointing, which
has impacted the office market in the shortterm. There has been an uptick in subleases
coming onto the market from the resource
Construction in downtown Vancouver
Robson St. , Vancouver
The retail sector is also an area of strength
as expansion in existing shopping centres
and a handful of new projects is resulting
in strong leasing activity. With Nordstrom
coming into the market in 2015, Renzoni
says there is a sense of urgency for retailers
to position themselves in the centre of the
action. “There’s lots of excitement with new
projects and existing expansions, which
should result in a very positive market in the
CANADIAN MARKET OUTLOOK 2014
28. higher traffic nodes in urban and suburban
areas,” he says. “These new stores act as a
catalyst for change and rejuvenation.” We
will see continued success for the higher-end
retail concepts.
Perimeter Road, which are all expected to
positively impact the retail and industrial
sectors.
Substantial changes to key parts of metro
Vancouver’s infrastructure, include the
Evergreen SkyTrain Line, the completion of
the Port Mann Bridge and the South Fraser
PROJECTS TO WATCH
THE EXCHANGE OFFICE TOWER
PACIFIC CENTRE OFFICE DEVELOPMENT
PARK ROYAL SHOPPING CENTRE EXPANSION
YVR AIRPORT LUXURY OUTLET CENTRE
SOUTHEAST FALSE CREEK NEIGHBOURHOOD
21
31. CLICK HERE
FOR MARKET
STATISTICS
CALGARY MARKET
“We’re 100% leased by the grand opening
of a mall. That speaks to the fact that
disposable incomes in Calgary continue to
outpace the national average.”
Greg Kwong
Executive Vice President & Regional Managing Director, Alberta
2014 MARKET OUTLOOK
32. “While the outlook for Calgary’s commercial
real estate market is looking relatively
stable, ‘hot spots’ in the retail, industrial
and suburban office markets should keep
things hopping throughout 2014,” says Greg
Kwong, Executive Vice President, Regional
Managing Director for CBRE Limited’s
Calgary operations.
Alberta’s largest city is in the midst of a
development cycle encompassing some 6.3
million SF and is expected to last for the next
three to five years. In the interim, however,
demand for office space is low and there is
little expectation for any significant tenant
moves in the downtown core for 2014.
On the multi-residential side, the
development of Seton Village is expected
to have a positive impact on the downtown
core, drawing a whole new population of
people who are choosing a more urban
lifestyle. “It will certainly change what is now
deemed to be a tired and undesireable area,”
says Kwong.
33. Despite ongoing issues involving the approval
of the Keystone XL Pipeline Project, and talk
of a pullback in the energy sector, Alberta’s
largest city is still attracting up to 30,000 new
residents a year. Kwong says the slowdown
in the oil patch is a challenge and layoffs
are a reality, but he is confident the market
will bounce back as it has in previous years.
“The market here is pretty resilient,” he says.
Calgary Population Change
50,000
40,000
30,000
20,000
A notable infrastructure project that is
expected to impact the market is the
southeast ring road expansion, a network
of freeways, interchanges and bridges. The
expansion of the airport that is currently
underway is also significant and will include
a host of new hotels as well as one of the
longest runways in the country.
The Calgary retail market continues to show
positive growth with low vacancy in both
urban and suburban areas. “We’re 100%
leased by the grand opening of a mall,”
says Kwong. “That speaks to the fact that
disposable incomes in Calgary continue to
outpace the national average.”
10,000
(10,000)
(20,000)
1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017
Population Increase
International Migration
Natural Increase
Interprovincial Migration
InterCity Migration
Nordstrom will open its first store in Canada
in Calgary’s Chinook Centre this year. “There
are some other major U.S. retailers looking
at Calgary and I suspect they are going to
wait and see how Nordstrom does in its first
Source: Conference Board of Canada
CANADIAN MARKET OUTLOOK 2014
34. year,” says Kwong. And where there are
major retailers like Nordstrom setting up
shop, Kwong says that distribution operations
are likely to follow. In fact, major players
are expected to continue to open large
distribution centres in Calgary. As a result,
the area’s industrial market is expected to
maintain stable rental rates in 2014.
any other municipality in Canada, the
government controls 80% of developable
land in Calgary, and they distribute it as they
see fit,” he says.
Interest from Canadian and U.S. investors
in a variety of commercial property types
should stay strong. Calgary is holding to its
reputation as a good place to do business.
If there was one ongoing challenge in
Calgary’s industrial market worth noting,
it would be inadequate land supply and
construction costs, says Kwong. “Unlike
PROJECTS TO WATCH
QUARRY PARK – SUBURBAN OFFICE PARK
EAST VILLAGE
CALGARY’S CHINOOK CENTRE
CENTURY DOWNS RACETRACK AND CASINO IN BALZAC
KEYSTONE XL AND NORTHERN GATEWAY PIPELINES
CALGARY INTERNATIONAL AIRPORT $2.0 BILLION AIRPORT
DEVELOPMENT PROGRAM
27
37. CLICK HERE
FOR MARKET
STATISTICS
EDMONTON M
“I’m expecting 2014 to be as
good a year as the one just
past for the industrial market,
which was one of our best
years ever.”
Dave Young
Executive Vice President & Managing Director, Edmonton
2014 MARKET OUTLOOK
38. MARKET
Amidst modest expectations for the overall
commercial real estate market in 2014,
Canada’s energy powerhouse looks set to
buck the trend. Even with some challenges
facing Canada’s energy sector, Edmonton’s
industrial market is booming, multi-housing
development is increasing and suburban
office continues to show impressive growth.
“Global demand for our resources is
insatiable,” says Dave Young, Executive Vice
President and Managing Director of CBRE
Limited’s Edmonton operations. “It’s not just
extraction of raw materials which still is an
important contributor to the economy but
there is so much technology being developed
here in our research and development
facilities that is making energy extraction
better—it is a huge industry in its own right.”
The energy companies have made extremely
large and long-term commitments to the
region which will bode well for the overall
Edmonton economy.
39. Construction costs and labour shortages
aside, Young is confident the industrial
market will drive the commercial market
forward for the foreseeable future. Massive
development projects underway in the
central and northern parts of the province
are also making way for the companies
that service them. “As Fort McMurray and
Northern Alberta grow, Edmonton grows, the
province grows, the country grows,” believes
Young. “I’m expecting 2014 to be as good
a year as the one just past for the industrial
market, which was one of our best years
ever.”
North American Industrial Markets Ranked by Rent
(per SF per annum)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Market
SAN JOSE
SAN DIEGO
EDMONTON
OTTAWA
CALGARY
VANCOUVER
ORANGE COUNTY
HALIFAX
LOS ANGELES
WINNIPEG
PHOENIX
SEATTLE
DENVER
NEW JERSEY NORTHERN
HOUSTON
MIAMI
MONTREAL
SACRAMENTO
TORONTO
BALTIMORE
MINNEAPOLIS/ST. PAUL
NEW JERSEY CENTRAL
INLAND EMPIRE
WATERLOO REGION
CLEVELAND
Net Asking Rent ($CAD)
13.85
13.66
10.79
8.53
8.10
7.96
8.42
7.43
7.72
6.79
7.02
6.80
6.49
6.26
6.09
5.96
5.17
5.36
5.04
5.32
5.28
5.18
4.85
4.53
4.80
With the prevalence of construction,
engineering and service companies setting
up offices in Edmonton, Young expects
growth in the suburban office market to stay
positive in 2014, particularly on the south side
of the city. “We’re continuing to see growth
and demand in our suburban markets and
we expect vacancy to decline even with the
addition of new product to the inventory,”
he says.
The downtown office sector is a little more
challenging, not for a lack of growth but
because of the potential for excess supply.
“There are two or three prospective towers
downtown that could be potential game
changers,” says Young. “With the advent of a
number of new towers, current vacancy levels
could rise above 14.0% based on our 10-year
average annual absorption of 128,000 SF.
The new space is needed as large users are
unable to expand but there will be an impact
to vacancy in the core.”
With the construction of Edmonton’s new
Roger’s Place (future home of the Edmonton
Oilers), and the mixed-use development
surrounding the arena set to begin in 2014,
the city is poised to keep growing. “The
arena district will change downtown and will
be a catalyst for other development,” says
Young. “The opportunity for downtown after
5 p.m. will be massive.” Other infrastructure
projects, such as the expansion of the city’s
LRT and various highway extensions, are also
Source: CBRE Limited
CANADIAN MARKET OUTLOOK 2014
40. expected to improve efficiencies and create
more effective access to all areas of the city.
On the retail front, the market is solid and
Young says this growth is largely in tandem
with the growth in the industrial and
manufacturing industries. GDP growth of
3.2% and disposable income growing at
3.4% per annum in Edmonton makes for
a very exciting environment for retailers.
There are many new entrants to this market
including, high-end retailers like Tiffany
& Co and Samsung who have chosen
West Edmonton Mall, Canada’s largest
enclosed mall, for the first time as a viable
place to set up shop. “Edmonton is a very
affluent city and with all of the development
in the region, we are forcast to lead the
country in growth again in 2014. The retail
business in the city will be strong and as the
economy continues to grow, tenants will reap
the benefits,” says Young.
PROJECTS TO WATCH
KELLY-RAMSEY BUILDING
ROGERS PLACE
KEYSTONE XL AND NORTHERN GATEWAY PIPELINES
FORT MCMURRAY ENERGY PROJECTS
33
43. CLICK HERE
FOR MARKET
STATISTICS
WINNIPEG MARKE
“We’re not growing at an
exponential rate but we have
a stable economy and that’s
spilling into most elements of
the commercial market.”
Trevor Clay
Sales Associate, Winnipeg
2014 MARKET OUTLOOK
44. ET
With a broad range of development projects
underway and a population that keeps
growing, the outlook for Winnipeg in 2014
is looking positive. “We’re not growing at
an exponential rate but we have a stable
economy and that’s spilling into most
elements of the commercial market,” says
Trevor Clay, Sales Associate for CBRE
Limited’s Winnipeg operations.
As a distribution hub for central Canada,
Winnipeg’s industrial market is revealing a
stark divide between demand for distributionfocused space versus manufacturing facilities.
“There has been significant uptake of space
in the distribution end of the market, but the
older buildings and larger manufacturing
spaces are tougher to fill,” he says. “We’re
just not seeing large-scale deals done with
manufacturing-focused tenants.”
45. Automotive and distribution companies are
clearly driving the industrial sector. The recent
completion of CentrePort Way, a highway
in northeast Winnipeg is expected to be
a huge boon for trucking companies and
subsequent development in the CentrePort
area. “The plan for CentrePort is to have
that highway unlock large tracks of land for
industrial development and provide access
to rail transport as well,” he says.
North American Industrial Markets Ranked by
Availability Rate
Market
Availability Rate (%)
1
WINNIPEG
3.9
2
TORONTO
4.6
3
EDMONTON
4.7
4
ORANGE COUNTY
5.3
5
WATERLOO REGION
6.2
6
LOS ANGELES
6.2
7
HALIFAX
6.3
8
VANCOUVER
6.4
9
OTTAWA
6.5
10 DENVER
7.0
12 CALGARY
7.1
13 CINCINNATI
7.2
14 CLEVELAND
7.2
15 INLAND EMPIRE
7.6
16 MIAMI
7.8
17 MONTREAL
7.9
18 HOUSTON
8.2
19 CHICAGO
8.4
20 INDIANAPOLIS
8.5
21 PORTLAND
8.5
22 MILWAUKEE
8.6
23 COLUMBUS
8.7
24 SEATTLE
8.7
25 NEW JERSEY NORTHERN
9.5
Downtown, the $180.0 million expansion
of the RBC Convention Centre is slated
for completion in 2016 and is expected to
completely transform the southern portion of
the city centre. “With our airport completed
and our football stadium now ready, I think
the convention centre is the most substantial
public project underway in Winnipeg by far,”
says Clay.
6.8
11 MINNEAPOLIS/ST. PAUL
The primary drivers for the office sector are
less clear. “There’s really no one industry that
I would tag as being the next big thing for
Winnipeg on the office side,” says Clay. “It’s
basically a tenant shuffle from downtown
and back instead of new players coming into
the market.” Demand for Class A property
continues to be high with little vacancy,
whereas dwindling demand for other classes
is resulting in higher vacancy rates on the
lower end.
Source: CBRE Limited
In terms of multi-housing, vacancy is
increasing slightly in the rental market due
to new supply. “As a lot of the older product
is renovated and rents are pushed up, this
has justified new construction,” says Clay.
“We’ve had a lot of exciting projects come
to Winnipeg in the last while as a result.”
With commercial property ownership
concentrated in the hands of a small number
of local owners, Clay says larger players have
little chance to break into the multi-housing
arena. “For now, interest rates are still at
CANADIAN MARKET OUTLOOK 2014
46. attractive levels and there is lots of local
money looking for opportunities,” he says.
The foray of major retail anchors like IKEA
and Cabelas into Winnipeg has been a
positive force for the retail sector as a whole.
“The IKEA project at Seasons of Tuxedo has
attracted the attention of a lot of retailers
that hadn’t previously considered Winnipeg,”
says Clay. With the next closest IKEA location
some seven hours away in Minneapolis, Clay
says the furniture giant is luring significant
numbers of American as well as Canadian
shoppers. Polo Park, the city’s largest
enclosed mall, continues to draw significant
interest from major retailers as well.
PROJECTS TO WATCH
SEASONS OF TUXEDO
RBC CONVENTION CENTRE
CENTREPORT
39
49. CLICK HERE
FOR MARKET
STATISTICS
LONDON &
KITCHENERWATERLOO REGION
“In this mature market, I see opportunity
ahead. No longer do I foresee anything that
could be described as bleak.”
Peter Whatmore
Senior Vice President & Executive Director, Southwestern Ontario
2014 MARKET OUTLOOK
50. N
When it comes to Southwestern Ontario’s
commercial real estate outlook for 2014,
it is a tale of two regions with very diverse
prospects, says Peter Whatmore, Senior
Vice-President and Executive Director of
CBRE Limited’s Southwestern Ontario
division.
In the Kitchener and Waterloo areas,
expectations are high that 2014 will be an
active and robust year. Despite ongoing
issues around one of the area’s biggest
technology companies, consolidation of
the tech sector is leading to growth in
other areas says Whatmore, noting that
it’s not a ‘gloom and doom’ scenario
for the region by any means. “This is
not a one-horse town and the reality
of the tech sector here is that we have
30,000 employees in 800 companies,”
he says. “In this mature market, I see
opportunity ahead not anything that
could be described as bleak.”
Urban growth in the Kitchener and
Waterloo area has been significant in
terms of multi-residential and office
developments, which is being largely
driven by the tech sector and is expected
to continue into 2014. In fact, there is an
anticipated 400,000 SF of office space
to be delivered in the next two to three
years.
51. In the industrial sector, growth of the
distribution market west of the Greater
Toronto Area has been positive and continues
to look promising for the coming year. A new
light rail transit system in the works from
north Waterloo to south Kitchener is also
anticipated to have a big impact on future
growth in Southwestern Ontario. “Wherever
there is going to be a transportation hub
there is the desire to acquire sites for future
high density development,” says Whatmore.
On a brighter note, with an abundance
of prime industrial space being added to
this sector, he says the future looks more
promising for the London area than it has in
a while. Whatmore points to the automotive
sector, which is the strongest it has been since
2007, as an example. “Today everybody
is at capacity, even if you look down the
road to Windsor,” he says. “So conditions
are certainly improving, but we still have
challenges in the region.”
Whereas investors are looking at KitchenerWaterloo as an area they can place bets on
the future, Whatmore says they are viewing
London with more trepidation. Plant closings
and unemployment will continue to impact
this market in 2014. “When the plants stop
closing and people stop losing their jobs
by the thousands, that’s when the stability
will set in,” says Whatmore. Right-to-Work
legislation in the U.S. also poses challenges
from a competitive standpoint across the
region. “We can’t ignore it and eventually
we’re going to confront this or we won’t be
cost-competitive.”
Following Kitchener’s lead, academic
institutions like Fanshawe College are
acquiring buildings in the core, which is
expected to bode well for urban growth. High
office vacancy rates in London’s core can be
attributed to several large retrofits, including
the conversion of the Citi Plaza shopping mall
into office space, but vacancies are expected
to improve over the medium term. “It’s like
new developments are being completed
when demand isn’t all that robust,” says
Whatmore.
Unemployment Rate
Canada
London continues to experience solid
demand from retailers. This largely stems
from ongoing residential development in the
area.
Ontario
Waterloo Region
London
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Source: Statistics Canada, December 2013
CANADIAN MARKET OUTLOOK 2014
52. The Tannery
PROJECTS TO WATCH
HANLON CREEK BUSINESS PARK
NEW INTERNATIONAL TRADE CROSSING BRIDGE
BETWEEN WINDSOR AND DETROIT
401 CORRIDOR ACCESS IMPROVEMENTS IN LONDON
KITCHENER/WATERLOO
KITCHENER – WATERLOO – CAMBRIDGE RAPID TRANSIT
45
55. CLICK HERE
FOR MARKET
STATISTICS
TORONTO MA
“We don’t know what business
sector will emerge to dominate
the market but we certainly see
a steady increase in demand
over the next five years as the
economy expands.”
John O’Toole
Executive Vice President & Managing Director, Toronto
2014 MARKET OUTLOOK
56. ARKET
It’s no secret that downtown Toronto is
experiencing the largest office construction
boom since the early 1990s. While
anticipation mounts, the full impact of this
building bonanza won’t be realized for
several years yet.
In the meantime, office sublet vacancy has
risen steadily and is expected to continue
increasing as the new buildings are
completed and tenants relocate into them.
With technology advancements and better
workplace strategies, many office tenants
are reducing their space per employee
and frequently require less space when
they relocate. “This is not a unique trend
to Toronto. We’re seeing this all over the
industrialized world,” says John O’Toole,
Executive Vice President and Executive
Managing Director at CBRE Limited. “Tenants
are trying to get better performance out of
their people and their buildings through
better space optimization.”
57. While many large office tenants have already
completed their renewal or relocation deals,
sources of demand are not yet fully depleted.
For one, small office tenants have typically
been a steady source of demand for Class
A downtown properties and this should
remain constant through 2014. There are
also those tenants with expiring leases who
are waiting on the completion of new builds
before making their real estate decisions.
New Build Pre-lease Activity
Million SF Leased
2009
10 Tenants Took an additional 764,000 SF of total space (31%)
3.2
2.4
Million SF Leased
Leasing
Giving Back
2014
trend for tenants moving downtown has
already begun and the potential for U.S.
companies moving into Toronto, and other
Canadian industries needing more space as
they grow, should not be underestimated. But
landlords haven’t reduced rents or provided
any notable concessions and aren’t expected
to do so, at least for the first part of 2014.
“The city has come a long way over the last
few years in terms of multi-use buildings and
amenities.”
With retail construction on the rise (Toronto
represents more than 50% of the total retail
space under construction across the country),
the Greater Toronto Area (GTA) continues to
rank in the top tier of most desirable locations
for foreign and domestic retailers. While
demand is high, large blocks of available
space remain a rare commodity.
15 Tenants Giving back 498,000 SF of total space (15%)
2.7
Leasing
3.3
Giving Back
Source: CBRE Limited
With many large tenants having already
completed their deals, there is some
uncertainty as to where new sources of
demand will come from. “We don’t know
what business sector will emerge to dominate
the market but we certainly see a steady
increase in demand over the next five years
as the economy expands,” says O’Toole. The
Infrastructure developments like the Union
Station revitalization and Metrolinx bode
well for all sectors. For the industrial sector,
Metrolinx will have the single largest impact
on the way the GTA functions as it creates
more routes for the transportation of goods,”
says CBRE Limited’s Senior Vice President &
Managing Director John Haire.
From an investment point of view, he says
the Region of Durham has become an
unexpected hotspot for manufacturing and
the inevitable retail and residential growth
that is sure to follow. “We’ve seen a real
CANADIAN MARKET OUTLOOK 2014
58. resurgence in land sales and that bodes well
for the east side of the GTA,” he says.
Vaughan and Mississauga are other suburban
industrial nodes that will continue to perform
well not only because of the available
industrial space in these municipalities, but
also due to their pro-business mentality.
However, all municipalities face development
barriers as Haire points to prohibitive
developmental charges that are prompting
developers to invest in existing older buildings
rather than building new.
Although availability is below 5% in the
industrial sector, Haire says landlords are
also struggling. “Rental rates have to increase
to the level that would make it economically
viable for landlords to build.”
PROJECTS TO WATCH
1 YORK, 100 ADELAIDE (ERNST & YOUNG TOWER),
BAY ADELAIDE CENTRE EAST AND RBC WATERPARK PLACE
THE BUTTONVILLE REDEVELOPMENT
WEST DON LANDS
UNION/SPADINA
METROLINX THE BIG MOVE (SEVERAL PROJECTS)
UNION STATION REVITALIZATION
51
61. CLICK HERE
FOR MARKET
STATISTICS
OTTAWA MAR
“A lot of U.S. retailers are
establishing themselves in
Ottawa before testing larger
markets like Montreal.”
Greg Clark
Vice President & Managing Director, Ottawa
2014 MARKET OUTLOOK
62. RKET
With the public sector continuing to relocate
some of its operations to the suburbs and
loosen their grip on the downtown market,
Ottawa’s office market continues to feel
the effects. “We’re certainly softening in
the core and while it won’t be catastrophic,
the impact will be most pronounced in the
Class B and C properties in 2014,” says Greg
Clark, Vice-President, Managing Director of
CBRE Limited’s operations in the National
Capital Region. “We’re in a tenant’s market
for the first time in 15 years.”
63. Ottawa Downtown Vacancy Rate
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Source: CBRE Limited
While the private sector is leading the
way in terms of office space efficiency, the
public sector is also making the shift by
implementing the Government of Canada
Workplace 2.0 Fit-up Standards and reducing
office space per government employee.
Clark says growth in private sector and its
corresponding demand for office space
in downtown Ottawa has been minimal.
However, some deals are still occurring
and, while several large companies are
relocating offices in the core, many are
simply recalibrating to make better use of
space. “Some of these companies have been
captive audiences just waiting for available
space but they’re not increasing their square
footage,” says Clark. Demand for condos
in the core has also been shrinking over the
past year.
In terms of investment, Clark expects the
appetite for Class A product to stay strong
despite the current softening in the market.
“I think that everyone believes that once
the budget gets nailed down, the federal
government will come back and bolster the
market,” he says.
Ottawa is constantly undergoing
infrastructure updates, but Clark says it’s
the $2.13 billion light rail transit now under
construction that has the most potential to
change where the future growth of the city
will occur. “Ottawa is currently a bus city,
but I see intensification and the creation of
mixed-use development around those LRT
stations,” he says. Highway 417, which is one
of Ottawa’s major highways, is also being
widened to ease traffic flow.
As a smaller market, Ottawa’s industrial
sector is expected to stay relatively stable
for the coming year. Ottawa’s industrial
inventory is aging, but continues to boast
some of the highest rental rates in the
country because of limited stock and
CANADIAN MARKET OUTLOOK 2014
64. limited development. Pockets of space are
becoming available outside the greenbelt;
however, demand for this newer product is
still relatively low. “There are a lot of people
who would say Ottawa is suffering because it
doesn’t have an ample supply of strategically
located employment land,” says Clark.
The retail sector has proven solid over the
last while, and Clark says we can expect
that trend to continue in 2014. “A lot of U.S.
retailers are establishing themselves in
Ottawa before testing larger markets like
Montreal,” he says. The new Tanger Outlet
Mall, set to open in Kanata in 2014, is an
upscale project that has lured big name
retailers like Brooks Brothers and Nike.
Furthermore, Nordstrom will be launching
its Ottawa location in the Rideau Centre,
downtown, in early 2015. “It’s no longer just
Montreal that is the fashion destination in
the region,” says Clark.
PROJECTS TO WATCH
150 ELGIN
OTTAWA
OTTAWA LIGHT RAIL TRANSIT SYSTEM
TANGER OUTLET MALL/KANATA
57
67. CLICK HERE
FOR MARKET
STATISTICS
MONTREAL MA
“Montreal is committed to a number of
investments in infrastructure which are
expected to improve efficiencies and
continue to bring the population downtown
as these projects progress.”
Alexandre Sieber
Senior Vice President & Senior Managing Director, Quebec
2014 MARKET OUTLOOK
68. ARKET
Moderate growth across all real estate sectors
should result in an overall stable market for
Montreal in 2014.
With a number of large buildings trading
hands in 2013, and several office towers now
under construction, activity in the office sector
is expected to be modest over the coming
year. As in other Canadian centres, office
footprints are decreasing in the downtown
core as companies downsize and seek
alternate space elsewhere. The market is
watching closely as the volume of sublet
space approaches its highest peak since the
recession. However, downtown sublet space
as a percentage of overall vacant space, at
22.2% in Montreal, remains just below the
downtown national average of 23.5%.
69. Montreal Percentage of
Vacant Space for Sublet
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Montreal Downtown All Classes
National Downtown All Classes
Source: CBRE Limited
In the meantime, areas like midtown Montreal
are gaining momentum as “companies are
getting wiser about space utilization and
efficiency gains are becoming more and
more part of the strategic decisions,” says
Alexandre Sieber, Senior Vice-President and
Senior Managing Director of CBRE’s Quebec
operations. “If I’m a bank with seven floors,
do I need my back-office downtown or can I
relocate it to midtown?—that’s the question
tenants are considering,” says Sieber. On the
other hand, demand for downtown office
space is coming from new sources, such as
national and International banks, who are
setting up operations or coming back to the
core because they see it as one of the few
places left where they can still grow and take
market share from local players. He also
points to large tenants seeking to move from
older buildings to new generation space as
a trend that should continue in the coming
year.
As home to the second-largest aeronautic
industry in the world, Sieber says logistics and
transportation related spin-off companies
are finding a home in Montreal. He believes
IT outsourcing businesses and the gaming
industry, which has almost 100 companies
operating in the province, are other sources
of potential growth. With several large
transportation projects in the works, including
the reconstruction of the Champlain Bridge
and improvements to several major highway
access points, employment is on track to
keep rising.
In terms of research and development, the
fact that the area boasts four universities
and two mega hospitals close to completion
is another selling point for new business.
“These are all positives for our city,” says
Sieber. “Montreal is committed to a number
of investments in infrastructure which are
expected to improve efficiencies and continue
to bring the population downtown as these
projects progress.”
The retail and industrial sectors are expected
to remain stable on the back of moderated
growth in the Greater Montreal Area (GMA)
economy and ongoing employment gains.
Leasing activity is looking positive for the
industrial sector, but an aging building stock
is an ongoing issue.
While multi-family construction slowed in
2013, strong international migration has kept
CANADIAN MARKET OUTLOOK 2014
70. the population growing and the recent condo
boom is expected to continue bringing new
people, investment and energy to downtown
Montreal.
Beyond quality product, Sieber says tenants
are also looking for solid leasing options. “It’s
no longer a price per pound mentality, but
whether there are viable long-term leasing
options available to them,” he says.
A number of negative factors have created
some headwinds in the GMA economy
generating sub-par growth (corruption
allegations, challenged economy worldwide,
tax modifications are a few examples).
With the Charbonneau Commission well
underway, stronger growth expected in the
U.S., increased manufacturing and exports,
the hope is the market will rebound in 2014
and surprise to the upside.
PROJECTS TO WATCH
NEW DOWNTOWN TOWER ANNOUNCEMENTS:
TOUR AIMIA, DELOITTE TOWER AND L’AVENUE TOWER
CHAMPLAIN BRIDGE
TWO MEGA HOSPITALS
TURCOT INTERCHANGE
GRIFFINTOWN
MONTREAL PREMIUM OUTLETS
63
73. CLICK HERE
FOR MARKET
STATISTICS
HALIFAX MARKE
“To move the downtown office
sector back into balance is going to
take years, it starts with more urban
residential density.”
Robert Mussett
Senior Vice President & Senior Managing Director, Halifax
2014 MARKET OUTLOOK
74. ET
Tightening vacancy in downtown office space
may be the norm in many major Canadian
markets, but Halifax is one metropolitan
area where the suburban office market
continues to hold more appeal than the more
established downtown core.
In fact, Robert Mussett, Senior Vice President
and Senior Managing Director of CBRE for
Atlantic Canada, says the suburban office
market is significantly outperforming the
urban one—and it is expected to stay that
way for a while. It is no surprise then that the
urban vacancy rate is expected to remain
high for the foreseeable future as well. “We
are not a head office market so the desire
or need to be clustered in the downtown
core is not as great as it is for other cities in
Canada,” he says.
75. Downtown vs. Suburban Class A Rents
(Halifax vs. National)
25.68
18.14
17.37
16.68
Downtown
Suburban
Halifax
Downtown
Suburban
National
Source: CBRE Limited
The decades long increase in residential
suburban development also means having
offices in the suburbs is more conducive
to employee satisfaction. “Employee
recruitment and retention is important to
all users, and in many cases staff are saying
‘we can park for free and get there faster’ in
the suburbs,” says Mussett. That’s not to say
the city isn’t investing in the downtown core.
A new multi-sports facility is generating lots
of buzz, as are some large multi-residential
developments and proposed office towers.
“People like downtown and it’s a lively place,
but to move the downtown office sector back
into balance is going to take years, it starts
with more residential density,” he says.
On the plus side, employment opportunities
in the area and several large-scale projects
on the horizon, point to a potentially faster
growing urban housing market, which
should help spur office sector growth. As
the economic hub of Nova Scotia and
Atlantic Canada, job creation in Halifax is
looking better than in many other parts of
the country. With a breadth of institutions
and a large public sector that includes one
of the largest RCMP facilities in the country,
infrastructure investments are ongoing, albeit
more slowly due to recent fiscal pressures.
Projects such as The Bedford Waterfront
Development and government shipping
contract are expected to generate thousands
of future jobs. With the Deep Panuke offshore
natural gas field almost at full production,
the Gross Domestic Product (GDP) is forecast
to grow from 1.1% in 2013 to 2.9% in 2014.
Shell and BP have committed some $2.0
billion to oil exploration and drilling activities
starting in 2014, which in turn could result
in some demand for office space locally as
companies service these projects.
As a renter’s market primarily, with relatively
high levels of discretionary income, Halifax’s
retail sector continues to reap the benefits.
Mussett says, by and large, the retailers
do well because shoppers don’t have big
mortgages and therefore more disposable
income to draw from. With retail density
(SF per person) exceeding the Canadian
CANADIAN MARKET OUTLOOK 2014
76. average, he expects the development of
large box retail centres is coming to an end
and will be replaced with small-box in-fill
opportunities.
The slowdown of REIT purchasing activity
in mid-2013 had a more dramatic effect in
Atlantic Canada than in other parts of the
country. “In smaller markets like ours, we are
very susceptible in that we are the first ones
to feel the pullback in investment by the REITs
and the last to feel the positive reactions,”
says Mussett. “However, we expect REITs will
be more active in 2014 as the outlook is for
continued rate stability.”
PROJECTS TO WATCH
TD CENTRE EXPANSION, NOVA CENTRE AND
WATERSIDE CENTRE
WEST BEDFORD SUBURBAN OFFICE
SHELL AND BP OFFSHORE OIL EXPLORATION
DARTMOUTH CROSSING
DOWNTOWN STREET FRONT RETAIL
69
91. NATIONAL
Ross Moore
Director of Research, Canada
ross.moore@cbre.com
604.662.5101
Roelof van Dijk
Research Manager, Canada
roelof.vandijk@cbre.com
416.847.3241
Kevin Park
Senior Research Analyst
kevin.park@cbre.com
416.847.3263
Brett Llewellyn-Thomas
Research Analyst
brett.llewellyn-thomas@cbre.com
416.874.7274
Research Associate
kristen.morrill@cbre.com
250.386.0000
Senior Research Analyst
shaan.desai@cbre.com
604.662.5165
Senior Research Analyst
jeffrey.hurren@cbre.com
403.750.0519
Research Analyst
jayson.devera@cbre.com
780.917.4636
Research Associate
jeff.reinsch@cbre.com
204.985.1357
Research Associate
jaclyn.harrison@cbre.com
519.286.2024
cameron.woolfrey@cbre.com
519.340.2322
VICTORIA
Kristen Morrill
VANCOUVER
Shaan Desai
CALGARY
Jeffrey Hurren
EDMONTON
Jayson de Vera
WINNIPEG
Jeff Reinsch
LONDON
Jaclyn Harrison
WATERLOO REGION
Cameron Woolfrey
Research Associate
GREATER TORONTO AREA (GTA)
Masha Dudelzak - Office
Senior Research Analyst
masha.dudelzak@cbre.com
416.815.2316
Lynn Duong - Industrial
Senior Research Analyst
lynn.duong@cbre.com
416.495.6286
David Johnston
Sales Trainee
david.johnston@cbre.com
613.788.2760
Will Roantree
Sales Trainee
will.roantree@cbre.com
613.288.2048
Senior Research Analyst
lynn.johannesson@cbre.com
Research Associate
juliana.chong@cbre.com
OTTAWA
MONTREAL
Lynn Johannesson
514.849.6000 x 2236
HALIFAX
Juliana Chong
902.492.2078
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