1. 社会化媒体趋势与实战
艾颂
Integral solution for Internet-word-of-mouth on social media

2. 这不是一个找到媒体触点就解决问题的时代，我们必须考虑如何让消费者完成一个过程
Search
engine
IM wiki
mobile bbs
targets
others blog
group sns
Mirco-
blog
Integral solution for Internet-word-of-mouth on social media

3. 这不是一个找到媒体触点就解决问题的时代，我们必须考虑如何让消费者完成一个过程
Search
engine
IM wiki
mobile bbs
targets
others blog
group sns
Mirco-
blog
Integral solution for Internet-word-of-mouth on social media

4. 我们让消费者卷入的越深，他们的购买决策过程可能就越短
PRODUCT/产品 PRICE/价格
Customers
On social network
PLACE/渠道 PROMOTE/推广
Integral solution for Internet-word-of-mouth on social media

5. 在技术和无线互联网的驱动下，商业模式开始发挥创造力
Integral solution for Internet-word-of-mouth on social media

6. 传统的强调控制和管理的营销流程不再适应
Integral solution for Internet-word-of-mouth on social media

7. Social Media Cause a marketing Evolution
Owned Social needs
media
Earned
media
Group/niche
Interest needs networking
needs
Paid
media
Consumer’s needs drive it
Integral solution for Internet-word-of-mouth on social media

8. 谢谢大家！
Integral solution for Internet-word-of-mouth on social media