The document describes a Countdown to Relay initiative to address challenges facing the local Relay For Life event such as tired volunteers and limited business involvement. Over 30 days, the initiative engaged 7 restaurants that donated 30% of revenues. It achieved strong fundraising results and recruited many volunteers. Long term, it energized volunteers, involved new businesses, and transformed the local Relay For Life organization and sponsorship model.
73. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
74. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
• Social Media and Google
Calendar Blasts
75. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
• Social Media and Google
Calendar Blasts
• 30% of Revenues Donated
76. Countdown To
Relay
• 7 Participating Eateries
• Daily Newspaper and
Radio Coverage
• Social Media and Google
Calendar Blasts
• 30% of Revenues Donated
• Volunteers Recruited
77. Accounting Real Time Feedback
Appropriate Recognition Sponsorship
Breakdown for Recognition
Contracts
Impact on Event
Collection
Public Relations Press Releases
Radio Spots
Countdown To Relay
Opportunity Identification Recruitment Online Promotion
Volunteer Staffing
Survivor Chair Outreach
Signage DOE Logistics
Special Programs
Tables and Materials
Recognition
79. Results
$15,000.00
$11,250.00 Total Dollars Raised
$7,500.00
$3,750.00
$0
Day 4 Day 5 Day 6 Day 7
Day 1 Day 2 Day 3
Total Volunteers Recruited
80. Results
$15,000.00
$11,250.00 Total Dollars Raised
$7,500.00
$3,750.00
$0
Day 4 Day 5 Day 6 Day 7
Day 1 Day 2 Day 3
60
45 Total Volunteers Recruited
30
15
0
Day 4 Day 5 Day 6 Day 7
Day 1 Day 2 Day 3
81. Relay For Life
Challenges
Tired Volunteers Limited Business Involvement
Community Saturation Media Exposure
20
15
10
5
0
82. Relay For Life
Challenges
Energized Volunteers Limited Business Involvement
Community Saturation Media Exposure
20
15
10
5
0
83. Relay For Life
Challenges
Energized Volunteers New Business Involvement
Community Saturation Media Exposure
20
15
10
5
0
84. Relay For Life
Challenges
Energized Volunteers New Business Involvement
New Volunteers Media Exposure
85. Relay For Life
Challenges
Energized Volunteers New Business Involvement
New Volunteers Media Relationships
88. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
89. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
• Modeled by other Communities
90. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
• Modeled by other Communities
• Broke Traditional Sponsorship Model
91. Organizational Impact
Long Term Transformation
• 2010 Lewisburg - Mifflingburg Merger
• Modeled by other Communities
• Broke Traditional Sponsorship Model
•Raised Expectations
98. Countdown
To
Relay
Short Term Results. Long Term Transformation.
Editor's Notes
Lawn Mower Story (Deborah Arnold)\n\nSo I Am going to talk to you today about Countdown To Relay; A project that impacted a community with short term results and changed the way the American Cancer Society Organization does business by creating an environment that allowed for long-term transformation.\n
Lawn Mower Story (Deborah Arnold)\n\nSo I Am going to talk to you today about Countdown To Relay; A project that impacted a community with short term results and changed the way the American Cancer Society Organization does business by creating an environment that allowed for long-term transformation.\n