7. Consumers are buying
more!
• “Over 200MM people
worldwide have bought
digital goods online and
that figure is expected to
double by 2014” - Gartner Group
• “Market for digital goods
by 2014 is expected to be
$16Bn to $36Bn” -
GigaOm Research
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
8. So....Why is it so hard to
monetize content digitally?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
9. Monetizing Digital
Content?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
10. Economics
of
Abundance
Text
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
11. Powerful NEW forms of Better,
advertising faster,
cheaper
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
12. Complex ecosystem exists between
advertiser and audience
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
13. Hard to compete against
free
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
14. Hard to change habits
?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
15. Disruptive Innovation
Disruptive innovation, a
term of art coined by
Clayton Christensen,
describes a process by
which a product or
service takes root
initially in simple
applications at the
bottom of a market and
then relentlessly moves
‘up market’, eventually
displacing established
competitors.
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
16. Not all content is the same...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
17. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
18. 2004
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
19. Average Weekly Time Spent Consuming Media, 2003
Television
Internet
Radio
Hours
per
Week
Newspapers
Magazines
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
20. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
21. Disruptive Innovation in Traditional Media
Traditional Media
Daily
Newspapers
Cable TV National
Radio
Blogs/UGC Billboards
Online Video
Social Media Satellite Radio
Digital TV
Online Classifieds Digital Music Digital Outdoor
Free News Sites Online Radio Mobile Internet
Hyperlocal News Streaming Music Mobile Apps
Podcasts Mobile Video
Internet- GPS / LBS
Enabled
Media
Mobile
Local AM/ Phone
Network FM Radio Services
Community TV
Newspapers
Internet Newspapers TV Radio Outdoor
12
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
22. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
23. New digital
businesses
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
24. Disrupt yourself first!
Before your competitors do!
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
25. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
26. 4 Key Areas of Focus
Online advertising
Local Search
Classifieds
Online News
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
27. How do we compete for ad dollars?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
28. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
29. 82% of all pages viewed on the internet in
Canada were on US sites - Comscore
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
30. How do we compete for ad dollars?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
31. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
32. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
33. !"#$%&'%(#)&*"#+%
– Genesis
of
Olive
Media
–
Spot
basis
–
Bought
small
co.
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
!"#$%&'()%*+&
34. “Olive Media has the ability to reach
17.4 million unique Canadian
visitors monthly”
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
35. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
36. –
video
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
37. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
38. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
39. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
40. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
41. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
42. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
43. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
44. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
45. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
46. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
47. Monetizing Digital
Content?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
49. Need
Hard to
Advertising Spend is low
service
to Work
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
50. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
51. But....
Deal content
•x
Performance
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
52. Performance Deals Email
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
53. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
54. Email
Performance Deals
Commerce
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
55. Everybody
Wins
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
62. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
63. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
64. Huge marketing
investment
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
65. Email Subscriber Growth
1,000,000
750,000
500,000
250,000
0
June 2010 August 2010 October 2010 December 2010 February 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
66. Own Canada!
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
68. “Wagjag is the fastest growing
business in the history of
Torstar”
$25 Billion
IPO planned
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
69. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
70. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
71. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
74. ?
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
75. "The company I admire most is
Netflix ," he says, referring to the
movie-streaming company that
purposefully disrupted its original
DVD-by-mail business. "They have
figured out a way to be successful and
cannibalize their core business.
Nothing is more romantic to me."
- Andrew Mason, CEO Groupon, Businessweek, March 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
76. Thank You
Candice Faktor
VP, Strategy and New Ventures
Torstar Digital
email:cfaktor@torstardigital.com
twitter: thecfaktor