1. JAY S. REIN
4501 Chartley Circle NE (404) 348-6089
Roswell, Georgia 30075 jay@thinkbuildmanage.com
CAREER SUMMARY
Travel, Transportation & Hospitality industry leader with more than 20 years experience creating value
for corporations and professional services organizations. Contributions have included strategic
thinking, business development, sales and delivery, and account services; with a particular focus in
passenger/customer touchpoints, electronic distribution and passenger/guest satisfaction. An out-of-
the-box thinker who seeks to continuously improve business operations by applying creative thinking
and collaborative-engagement to generate positive results. Superior skills cultivating relationships
with customers, colleagues and other stakeholders.
SIGNIFICANT ACCOMPLISHMENTS
 Lead a team of project managers, consultants and analysts to achieve 40% year-over-year growth
in selling and delivering IT & Customer-Centric project work at various airlines, hotels, restaurants
and other travel industry players
 Contributed to the three-fold ROI for the investors of a $1.0B travel industry supplier by re-
organizing the global sales and marketing functions of the eCommerce division which provided
technology solutions to 66% of the world’s online travel agency marketplace. Managed sales,
service and contract development & administration.
 Opening keynote speaker at ACTE 2012 North American Conference, New York, NY. Presented
perspectives on 2013 [and beyond] technology forecast for travel industry.
 Improved the cash flow for an online travel agency selling hotel packages to the Las Vegas
marketplace, eliminating monthly losses of $350K per month within the first four months of
assuming leadership responsibilities.
 Transformed the 400 person outside and inside salesforce of a technology value-added reseller
from “spec-sheet” sellers into solutions-selling consultants by: (1) instilling Solution Selling as the
sales methodology utilized by all employees, and (2) implementing a world-class CRM / Sales
Management tool.
IN THE PUBLIC
 Several appearances on FOX Business News, FOX Happy Hour and the CW regarding travel
industry happenings at the start of the Global Financial Crisis.
 Quoted and referenced in several daily news publications worldwide; published in Airline
Business, quoted in InformationWeek, and referenced in other weekly journals.
EDUCATION
NEW YORK UNIVERSITY, Stern School of Business, New York, NY
M.B.A., Finance and International Business, 1989
UNIVERSITY OF VERMONT, College of Engineering and Mathematical Sciences, Burlington, VT
B.S., Applied Mathematics and Engineering, 1984

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PROFESSIONAL EXPERIENCE
COGNIZANT, Teaneck, NJ 2011-present
Practice Leader, Travel & Hospitality Practice, Cognizant Business Consulting
Leading teams to help Airlines, Hotels, GDSs and other travel industry players create and implement
solutions which ultimately improve the customer experience while enhancing revenue and/or creating
operational efficiencies. Lead a global organization of 57 individuals based in the U.S. and in Kolkata
and Bangalore, India.
THINK BUILD MANAGE, LLC, Roswell, GA 2009-2011
President
THINK BUILD MANAGE, LLC puts the ‘R’ back in ROI”
Client engagements include: eHotelPass.com, Integrated Health Resources, Handii Ltd., Vayant
Travel Technologies, BetterCheaperTravel.com, PRNewswire, and Hightower Trail Middle School.
FIND.COM & TRAVELWORM.COM, Atlanta, GA 2008-2009
President
Assisted a team of investors and business leaders who acquire poorly operating businesses and then
reengineer and restructure these businesses to create operating efficiencies.
 FIND.com is an emerging Internet search-engine. Fostered a pr and marketing relationship
with Gene Simmons (co-founder of KISS) to create brand recognition. Formulated numerous
“exit opportunities” for the investors of FIND.com.
 Travelworm.com is an online travel agency serving travelers inbound to Las Vegas.
Transformed the business from losing $350K per month in 2008 to breakeven in 2009.
WORLDSPAN (now TRAVELPORT), Atlanta, GA 2005-2007
Vice President, eCommerce
As a member of the executive team, responsible for a $500M P&L comprised of 66% of the world’s
online travel agency business.
 Managed the global sales and services staff and operations associated with the eCommerce
department -- 50% of the company’s revenue.
 Improved 2006 earnings by $20M and 2007 earnings by $10M.
 Introduced and institutionalized various sales processes and account management processes in
order to (a) sell more Worldspan services and (b) retain existing eCommerce customers.
 Re-signed 95% of all European customers to long-term and exclusive relationships.
 Facilitated a customer-centric culture amongst the European account management teams.
 Facilitated the introduction of Worldspan to the travel marketplace in India.
GTSI CORPORATION, Chantilly, VA 2004-2005
Senior Director, CRM & Strategic Marketing
As a member of the senior leadership team, facilitated the evolution of the culture from one of being a
technology “box-pusher” into a more customer-centric marketplace leader in technology solutions and
services. GTSI is a provider of technology to federal, state and local governments.
 Introduced and trained a 400 person inside and outside sales force on the principles of Solution
Selling.
 Implemented CRM tool Siebel OnDemand and modified the entire sales and customer
management processes.

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PROFESSIONAL EXPERIENCE (cont’d.)
MOTOROLA, Schaumburg, IL 2002-2004
Principal, Motorola Professional Services
Member of the Americas leadership team tasked with creating a new revenue stream through the
development and sales of a “mobility-based” Professional Services business model.
 Introduced more than $70M in new business opportunities including opportunities with UPS,
Disney and Los Angeles World Airports.
 Sold and delivered more than $2M in business to LASAFE -- the government authority
responsible for callbox and emergency road services throughout Los Angeles County.
EPSILON DATA MANAGEMENT, Burlington, MA 1999-2002
Vice President & General Manager, Client Services
Member of the executive team charged with creating and executing a turnaround strategy to reverse
losses, return the company to profitability, and facilitate its sale.
 Increased total company revenue by 15%.
 Directed a 70 person staff in sales, development, and management of complex CRM and
database marketing solutions, and provided analytical support for mid to large-sized client
companies.
 Sold the company in 2001 for 6x cash-flow.
LOGICA CMG, Lexington, MA / London, England 1998-1999
Vice President, Customer Relationship Management
As a leader of the Americas Executive Team, directed the successful development and delivery of
initiatives related to Voice Commerce, Electronic Commerce, and Mobile Commerce.
 Grew the start-up Financial Services CRM practice to $4M revenue within one year.
 Managed a 15 person website development team and the implementation of http://ft.com for
The Financial Times, a Pearson Plc Company.
EARLY CAREER SUMMARY
AT&T SOLUTIONS, Washington, D.C. 1996-1998
Senior Manager
ANDERSEN CONSULTING (now ACCENTURE), Dallas, TX 1994-1996
Director, Transportation & Travel Services Practice
AMR CORPORATION / AMERICAN AIRLINES, Dallas, TX 1989-1993
Manager Financial Planning, SABRE Travel Information Network
Manager International Business Development, SABRE Travel Information Network
Financial Analyst and Senior Financial Analyst, American Airlines, Airline Profitability Analysis
TEXAS INSTRUMENTS, INC, Dallas, TX 1985-1987
Field Sales Engineer, Semiconductor Division