1. PHOENIX
Media Kit 2010
Presented to: Suzanne Victor
Dawn Rowley
Arrowhead Town Center
Presented By: Cesar Aparicio
Pablo Felix
Carrie Strait

3. PHOENIX
The Wall Street Journal
AUGUST 14, 2008
“While immigration
“The total U.S.
continues to be a
population is projected
“…It is the Hispanic driver of the growing
to grow to
population that is Hispanic population,
439 million by 2050,
driving minority for the past several
and most of that
growth.” years most of the
growth will come from
growth has
Hispanics.”
come from births.”

4. PHOENIX
50
40 43.5 44.8 47.1
30 35.3 38.6
30.5
23.7 25.5 27.2
20
14.6
10 4 6.9 9
0
1950 1960 1970 1980 1989 1994 1996 1998 2000 2002
In the year 2008, more 2004 2006 2008
than one out of every
seven U.S. residents is
Hispanic!
Source: Synovate, U.S. Census Bureau

5. PHOENIX
Synovate U.S. Hispanic Population Projections (in millions.)
120
100
104.9
80 96.2
87.7
60 63.8 71.3 79.3
35.3 38.6 43.5 44.8 47.1 49.8 56.7
40
20
0
2000 2002
2004 2006
2008 2010
2015 2020 2025 2030 2035 2040
2050 Estimated Population 2045
of 113 million/27% of the
total U.S. Population
Source: Synovate, U.S. Census Bureau

6. PHOENIX
The U.S. Hispanic population accounts for 15.5 %
of the U.S. population in 2008.
Total U.S. Population
304,800,000 15.5%
Total Hispanic Population 84.5%
47,112,000
Hispanic population as a
percent of total U.S. population Hispanic
15.5% Others
Source: Synovate, U.S. Census Bureau

7. PHOENIX
Minority Populations of the United States
and the Percentage of the Total Population – 2020 (in millions.)
Minority/Ethni African- Asian-
Total Hispanic
c Total American American
Population 339.3 134.3 63.8 48.3 22.0
Percent of
total 100% 29.6% 18.8% 14.2% 6.5%
population
Hispanic
18.8%
14.2% African-American
60.4%
Asian-American
6.5%
Non-Minority/Non-Ethnic
Source: Synovate, U.S. Census Bureau

8. PHOENIX
“Hispanic communities are growing
everywhere in the country, so if we
want to grow, we have to connect with
the Hispanic Market.”
Mark LaNeve
General Motors North America’s Vice-President of Sales, Service and Marketing
“Wandering Eyes” Hispanic Business Magazine, November 2005

9. PHOENIX
Minority Populations of the United States
and the Percentage of the Total Population – 2020 (in millions.)
Minority/Ethni African- Asian-
Total Hispanic
c Total American American
Population 339.3 134.3 63.8 48.3 22.0
Percent of
total 100% 29.6% 18.8% 14.2% 6.5%
population
Hispanic
18.8%
14.2% African-American
60.4%
Asian-American
6.5%
Non-Minority/Non-Ethnic
Source: Synovate, U.S. Census Bureau

10. PHOENIX
Phoenix is the 8th largest Hispanic metro. When compared to other top-15 Hispanic
markets, Phoenix’s 102% growth ranks as the 2ND fastest-growing major Hispanic
market, outperforming most other metro’s.
Top 15 Hispanic Markets – 2009 (ranked by % growth from FA 00)
Hispanic Hispanic FA 00 FA 08 % Hispanic
Growth Rank Market Hispanic Hispanic Growth
vs. FA 00 Rank Metro TV HHs TV HHs vs. FA 00
1 6 Dallas-Ft. Worth, TX 604,200 1,310,600 117%
2 8 PHOENIX, AZ 451,400 911,300 102%
3 15 Denver, CO 252,600 466,000 84%
4 10 Riverside-San Bernardino, CA 469,000 839,500 79%
5 4 Houston-Galveston, TX 869,100 1,499,600 73%
6 13 Washington, DC 300,700 504,500 68%
7 5 Chicago, IL 966,400 1,448,800 50%
8 3 Miami-Ft. Lauderdale-Hollywood, FL 1,280,300 1,682,200 31%
9 11 McAllen-Brownsville-Harlingen, TX 586,500 753,200 28%
10 2 New York, NY 2,719,100 3,267,900 20%
11 9 San Antonio, TX 708,800 851,100 20%
12 12 San Diego, CA 600,400 713,900 19%
13 14 El Paso, TX 413,500 480,600 16%
14 7 San Francisco, CA 1,066,700 1,234,200 16%
15 1 Los Angeles, CA 4,031,600 4,494,600 11%
Source: 2009 Arbitron Universe Estimates

11. PHOENIX
Hispanics [1]
# 8 Hispanic Radio
Market (Metro)
867,000 Hispanic Persons 12+
27% of the Metro
Hispanic Income & Consumer Spending [2]
Hispanic Hispanic
Disposable Consumer
HH Income Spending
$57,287 $20.3 Bil.
Source: [1] Arbitron, Fall 2007 Phoenix Metro, M-Sun 6A-12M; [2] Global Insight – 2007 Hispanic Market Monitor

12. PHOENIX
Hispanics are younger and have larger households meaning that they have the best years of
economic influence and acquisition ahead of them.
72% of Phoenix Hispanics speak Spanish in the Home [1]
Hispanics Non-Hispanics
 3.7 Persons per Household [2]  2.2 Persons per Household [2]
 Median age: 23 [3]  Median age: 36 [3]
% of N-Hispanics
Hispanics [2] % of Hispanics 12+ Non-Hispanics [2] 2+
Persons 12-17 15% Persons 2-17 9%
Persons 18-34 44% Persons 18-34 24%
Persons 18-49 69% Persons 18-49 51%
Persons 25-54 55% Persons 35+ 51%
Source: [1 ] Global Insight 2007-Hispanic Market Monitor [2] Arbitron, Fall 2007 Phoenix Metro
[3 ] Census 2000- The City of Phoenix

13. PHOENIX
Phoenix’ explosive Hispanic population growth has easily outpaced the
Growth of Non-Hispanics, especially in the major adult demos.
Hisp % Non-Hisp
Hispanics Hispanics Growth % Growth
Persons Fall 2000 Fall 2007 2000-2008 2000-2008
12-17 67,942 131,400 93% 13%
18-34 168,105 383,100 128% 2%
18-49 297,105 595,400 100% 6%
25-54 256,020 476,200 86% 10%
Source: Arbitron Phoenix Metro as dated

14. PHOENIX
“The immense buying power of the nation’s
Hispanic consumers is reshaping the retail
and commercial landscape of the United
States…. The relatively young Hispanic
population, with more of them either
entering the workforce for the first time or
moving up their career ladders, also argues
for additional gains in buying power, which
will be even more important in this decade
than in the 1990’s.”
Jeffrey H. Humphreys
Selig Center for Economic Growth
The Multicultural Economy 2004 (America’s Minority Buying Power)

15. PHOENIX
Radio's Reach Among Hispanics
Persons Teens
Weekly Reach Weekly Time Weekly Reach Weekly Time
Spent Listening Spent Listening
Hrs:Min Hrs:Min
12+ 93.8% 16:36 12-17 91.30% 11:00
Men Women
Weekly Reach Weekly Time Weekly Reach Weekly Time
Spent Listening Spent Listening
Hrs:Min Hrs:Min
18+ 84,2% 18:20 18+ 94.20% 16:26
18-34 93.50% 17:03 18-34 94.40% 15:35
25-54 95.00% 19:07 25-54 95.10% 16:31
35-64 95.50% 19:47 35-64 95.00% 17:02
65+ 90.80% 18:02 65+ 89.50% 17:32
Persons
Weekly Reach Weekly Time
Spent Listening
Hrs:Min
18+ 94.20% 17:26
18-34 93.90% 16:23
25-54 95.00% 17:53
35-64 95.30% 18:26
65+ 90.10% 17:45
Source: RADAR ® 103, December 2009 © Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cumes and Time Spent Listening Estimates)

16. PHOENIX
With one of the strongest radio
signals in Arizona, Radio Tricolor
(KLNZ) can be heard in eight
counties including, Maricopa, Gila,
Pinal, Pima, Yuma, La Paz,
Mohave, & Yavapai
With a dual signal of a combined
31,000 watts, José (KVVA/KDVA)
can be heard throughout the entire
Phoenix Metropolitan area.
With an AM signal of 22,500 watts,
ESPN Deportes Radio (KMIA) can
be heard throughout most of
Arizona.

17. PHOENIX
Total 2008 Hispanic Buying Power
Average annual household income of $52,600
Source: Synovate

18. PHOENIX
• Hispanics represent the youngest and fastest growing population
segment in the state
• In Arizona, Hispanic buying power is expected to go from $24.2
billion dollars in 2005 to $39.2 billion dollars in 2010, an increase of
62% in 5 years
• Phoenix Hispanic market is the 8th largest in the nation
• Among top 10 markets, Phoenix ranks #2 in percentage of Hispanic
population growth over the past five years
Source: Phx Hispanic Scarborough Jul06, Selig Center for Economic Growth, Terry College of
Business,The University of Georgia, May 2005; Datos 2006, 2006 Demographics USA

19. PHOENIX
As Phoenix’ Hispanics become more affluent, they are more likely than
Non-Hispanics to buy, own or consume items in the following categories:
Automotive Household Purchases
Vehicle HH Plans to Buy New (next 12 Hispanic Index vs. Hispanic Index vs.
Items HH plans to buy (next 12 months)
months) Non-Hispanic Non-Hispanic
Full Size Car 216 Computer 196
Mid Size Car 110 DVD Player 155
Sport Utility Vehicle 339 Furniture 174
Amount HH Plans to Pay New (next 12 months) High Definition TV 137
$30,000-$34,999 143 Major Appliance 110
Amount HH Plans to Pay Used (next 12 months)
MP3 Player 133
$15,000-$19,999 133
Primary House or Condo (existing construction) 143
Phone Services Satellite TV Subscription 323
Hispanic Index vs.
Long Distance-Amount spent (last month)
Non-Hispanic Video Game System 452
$40-$59 108 Wireless/cellular service for self 382
Local Phone HHLD (last bill) Wireless/cellular Service for other HHLD
200
Member
$40-$59 117
Medical Services
Medical Services HH Received (Past 3 Hispanic Index vs.
Years) Non-Hispanic
Maternity Care 362
Nonsurgical Cosmetic Dentistry 242
Pediatrics 249
Source: Scarborough Phoenix,2 (Aug 2006-Jul 2007), Adults 18+

20. PHOENIX
• Focus on family and home: Hispanics are strongly identified with
and attached to family (nuclear family and the extended family).
Strong feelings of loyalty and reciprocity among members of the
family. They often shop as a family and make purchasing decisions
collectively.
• Hold traditional values: Hispanics tend to embrace multiple cultural
traditions, including those of their country of origin, their local
community and those of the broader U.S. culture. They respect
authority.
• Be media friendly: Hispanics tend to trust the information presented
by media. They listen to the radio for quick news updates and are
also receptive to television advertising, especially when it’s
entertaining and give them something to talk about—the more
interesting the better, because they tend to remember those ads
when shopping.
Source: http://dmnews.com/The-US-Hispanic-Population----One-Market-
or-Many/article, August 8, 2006 by Scott D. Schroeder.

21. PHOENIX
Radio – The Medium of Today’s Busy Lifestyle:
• Follows consumers where THEY go—at home, at work, in the car.
Radio Reaches:
• Radio reaches 94% of all persons age 12+ in an average week.
Radio is Targetability:
• Can zero in on exact Hispanic demographic desired.
Radio & Hispanics:
• 96% of Hispanics tune in an average of 22 hours and 15 minutes
per week.
Source: RAB Media Facts 2004-2005

22. PHOENIX
"If you want to connect with
Hispanic consumers, you do it
in the language and the
media they prefer.”
Aida Levitan
CEO of Publicis Sanchez & Levitan
American Demographic, October 2002

23. PHOENIX
30.5
18.8 15.7
14.8
5.3 6.4
Source: Arbitron PPM, Phoenix-METRO NOVEMBER 2009 - Dates In(10152009 to 11112009) Mo-Su 6A-12A P 6+ Both In/Out of Home

24. Percent of Time Spent
Percent of Time Spent
with Media: with Media:
General Population Males Hispanic Males
5%
8%
29% 45% 48%
35%
12% 6%
7% 4%
Watching TV
Reading magazines Watching TV
Browse the internet Reading magazines
Listening to Radio Browse the internet
Reading Newspapers Listening to Radio
Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media = Reading Newspapers
Listened to or viewed any Spanish-language sports program or network in the past 7 days

25. Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media =
Listened to or viewed any Spanish-language sports program or network in the past 7 days

26. PHOENIX
Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,
Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008

27. PHOENIX
Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,
Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008

28. PHOENIX
44.6% Bought any items on the internet (yr)
42.09% Used Internet for e-mail (mo)
34.3 % Used Internet for pay bills (mo)
28.7% Used Internet for news (mo)
28% Visited MapQuest (mo)
27.9 Used Internet for job/employment search (mo)
25.5% Used Internet for weather (mo)
Ways they access the internet 22.6% Used Internet for Download/listen to music (mo)
56.4 % Accessed the internet at home (mo) 22.4% Shopped for clothing or accessories on the internet(yr)
29.7% Accessed the internet at work(mo) 18.9% Used Internet for listen to radio (mo)
7.1% Accessed the internet other place (mo)
Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA

29. PHOENIX
Hispanics vs. Hispanic Internet Users
Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen,
Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008

30. PHOENIX
―It’s no surprise, then, that
shopping centers and even
larger scale malls throughout
the nation – including
ventures In Phoenix, are
targeting the nation’s
fastest-growing minority
group in an effort to combat
sluggish sales.
Source: AZCentral Feb 2009

31. PHOENIX
―I think the people of Maricopa County
have become numb to the outrageousness
Of Arpaio’s actions‖
Source: The Arizona Republic Feb 2009

32. PHOENIX

33. La Tricolor
Regional Mexican

34. Format Overview
FORMAT La Tricolor plays only the best in Regional Mexican music, including the latest Sierreños,
Duranguense, Banda, and Norteña hits.
TARGET Hispanic Adults 18-49.
SLOGAN La Tricolor: ¡Puros Trancazos!
PROGRAMMING High energy music from the most popular Regional Mexican artists such as: Banda el
Recodo, La Arrolladora Banda el Limon, Espinoza Paz, Banda Cuisillos, Jenni Rivera, Joan
Sebastian, Alacranes Musical, El Compa Chuy and many more.
TALENT Piolín Por La Mañana (Morning Drive) – Denver (KXPK 96.5FM and 1090AM),
Sacramento, El Centro, Reno, Stockton, Aspen, Lubbock
Tony Nuñez- (Mornings – Music Intense) – Phoenix, Las Vegas, Salinas, Albuquerque.
Angel Garay (Middays)
Erazno y La Chokolata, La Doctora Elvia Contreras (Afternoons)
FEATURES Specialty programs include: ―La Hora de Los Reyes de la Musica‖ Middays with Angel
Garay. Erazno y La Chokolata in the afternoons with their hilarious parodies, and Angel
Garay in the evenings with ―Los Corridos Pesados‖

35. Talent Line-Up
Musica Con Puros Trancazos– Mornings 5am – 11am PST
Join Tricolor’s as we plays Puros Trancazosrom his favorite artists such al Los Alegres de la Sierra, El Chapo de Sinaloa,
Julio Preciado, Los Sierreños and Los Cuates. At 1pm Armando hosts the return of ―Las Tequileras del Jaguar‖ where
he plays music from the groundbreakers of the Regional Mexican genre
Angel Garay- Middays 11am – 3pm PST, Mon- Fri
Every day at 11am PST, join Angel Garay as he pleases by playing the best Mexican Regional music from our well known
kings such as Vicente Fernandez, Joan Sebastian, Ramon Ayala and Banda El Recodo in ―La Hora de los Reyes de la
Musica‖
Erazno y La Chokolata - Afternoons 3pm – 8 pm PST, Mon- Fri
La Chokolata has always been a big fan of La Tricolor and she wants to bring class and attitude to La Tricolor in the
afternoons. Choko loves to gossip, dispense her famous beauty advice and is always quick with her opinion. Of course,
a diva never travels without her entourage. One of her sidekicks on the show is Erazno, a simple-minded character
who loves to push Choko’s buttons and worships Mexican wrestlers. The show features regular visits from La Doctora
Elvia Contreras, ex-Mexican president, ―Chente‖ Fox and all the famous Latin celebrities.
Angel Garay- Nights 8pm – 10pm PST, Mon - Fri
Starting at 8pm-10pm PST, Angel Garay dedicates two hours to the ―corridos pesados‖ Corridos are a popular form of
storytelling through song in Mexico. Often Corridos were used to depict an old legend about a famed criminal or hero.
In the past few decades, Corridos have been popularized with a style known as narcocorridos or ―corridos pesados‖
Join Angel Garay as he hosts ―Los Corridos Pesados‖
La Tricolor Music – Overnights

36. La Tricolor Station Profile
Format: High-Energy Regional Mexican, Norteña, and classic
Mexican Music
Target: Hispanic Adults 18-49
Programming: Los Tigres del Norte, Banda Cuisillos, Valentin Elizalde, Joan Sebastian
102.1 FM · KRNV · Reno,
NV
99.9 FM · KRCX · Sacramento,
CA
100.9 FM · KMIX · Stockton,
96.5 FM · KXPK and 1090AM
CA
99.5 FM · KLOK · Salinas, CA KMAX Denver, CO
107.1 FM · KPVW · Aspen,
CO
105.1 FM · KQRT · Las Vegas,
NV
1450AM · KRZY · Albuquerque, NM
12
103.5 FM · KLNZ · Phoenix, AZ
99.3 FM · KMXX · El Centro, 95.5FM · KAIQ · Lubbock, TX
CA
Markets

37. La Tricolor age Composition

38. La Tricolor Vitals

39. Listener Profile
35%
SEX # Children in Household Under 18
32.40%
29.20% MALE 60.7% No 11.8%
AGE FEMALE 39.3% One 24.9%
Two 25.5%
HOUSEHOLD Three or more 37.7%
INCOME 27%
24% LEVELS
2.30% 20.20% Employment Status
0.00% 1.00% 17.60%
Full-Time (35+ Hours) 48.4%
18-24 25-34 35-44 45-54 55-64 65+ Part-Time (<35 Hours) 27.1%
11% Not Employed
A Homemaker 14.7%
Occupation Summary
A Student 5.7%
Retired 0.0%
Management/Business/Financial Ops 10.7% Disabled 0.8%
Professional/Related Occupations 8.6% <$25,000 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000+ Temporarily Laid-Off 2.7%
Service 24.2% Looking For Work 0.7%
Sales Office 15.4% Other 0.0%
Highest Education Level Attained
Farming/Fishing/Forestry 0.0%
Construction/Extraction/Maintenance 4.5% Own Or Rent Residence
<12th Grade 18.4%
Production/Transportation/Matl Mvng 12.0%
High School Grad 40.4% Own 48.4%
Military Specific 0.0%
Some College 33.4% Rent 42.9%
White Collar 34.6%
College Graduate + 7.9% Do Not Own or Rent 8.7%
Blue Collar 40.8%
Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough.

40. JOSÉ:
Phoenix’s Fastest Growing
Spanish Station

41.  José likes to run his radio stations a little differently than the rest.
 Jose only likes to play the hits; no fluff, no deep cuts, just the favorite
songs you love from yesterday and today.
 José doesn’t bother with DJs because he thinks they interfere with the
music.
 There’s no set playlist, nothing boring, because José plays what he
wants to play.
 José likes to provide his listeners with cool stuff. Like passes to fun
family events and attractions, CDs, tickets to the big game or to the
next hot concert. You know, cool stuff.

42. Sacramento, CA
Modesto, CA Denver, CO
Monterey/Salinas, CA
Las Vegas, NV
Los Angeles, CA Palm Springs, CA Albuquerque, NM
Phoenix, AZ
Yuma/El Centro, CA Lubbock, TX
El Paso, TX
13 Markets
Format: Spanish Adult Hits: Regional Mexican & Adult
Contemporary
Target: Hispanic Adults 18-49
Programming: Los Bukis, Juan Gabriel, Los Yonics,
Rocio Durcal, Los Tigres Del Norte, Vicente Fernandez, McAllen, TX
Los Angeles Negros, and Alejandro Fernandez.

43. Rocio Durcal, Roberto Carlos, Leo Dan, Emmanuel, Ana Gabriel, Juan Gabriel,
Baladas Jose Jose, Marisela, Amanda Miguel, Luis Miguel, Napoleon, Camilo Sesto, Joan
Sebastian, Marco Antonio Solis
Los Angeles Azules, Grupo Canaveral, Los Angeles de Charly, Rayito Colombiano,
Cumbias Sonora Dinamita, Aaron y su Grupo, Fito Olivares, Socios del Ritmo, Los Angeles
de Charly, Selena, Rigo Tovar y Sonora Tropicana
Bronco, Los Bondadosos, Grupo Bryndis, Los Bukis, Los Caminantes, Los Felinos,
Grupera Los Freddys, Liberación, La Mafia, Los Mier, Grupo Mojado, Los Muecas, Los
Angeles Negros, Los Temerarios, Los Terrícolas, Pasteles Verdes, Yndio, Los Yonics
Vicente Fernandez, Beatriz Adriana, Pepe Aguilar, Paquita la del Barrio, Mercedes
Rancheras
Castro, Chelo, Alejandro Fernandez, Antonio Aguilar, Gerardo Reyes
Conjunto Primavera, Ramón Ayala, Intocable, Limite, Los Reileros del Norte, Los
Nortenas
Tigres del Norte, Carlos y Jose
Banda el Recodo, Banda Machos, Valentin Elizalde, Antonio Aguilar, Banda la
Banda Costeña, Banda Cuisillos, Joan Sebastian, Los Dareyes de la Sierra, Jenni Rivera,
Sergio Vega, El Chapo de Sinaloa

44. FORMAT Top Regional Mexican and Spanish Adult Contemporary hits from the 70s,
80s, 90s, and Today.
José is a cutting-edge radio format that allows the station to become the
personality—not just a personality on the radio. The first thing you will notice
about José is that it is different than what you are used to with radio. Jose has
no rules. With José, ―Nunca Sabes lo Que Va Tocar‖! Our listeners have spent
their lives living this music, now we play it 24-hours a day, 7 days a week. Our
listeners’ favorite songs are all in one place on José.
TARGET Hispanics 18-49.
SLOGAN José: Nunca Sabes Lo Que Va Tocar
SPECIAL Thursdays feature ―La Tercia de José‖ three plays of songs from your favorite
PROGRAMMING artists from 6am to midnight. Every Sunday at 9am tune in to ―Desayuno con
los Tríos,‖ where José delivers the best Tríos music from México and beyond.
Then Sunday through Friday at 8pm, Andres Cantor and his team from Fútbol
de Primera talk about the latest sports news from the soccer world.
José is also the official station for all Mexican National team matches and
World Cup 2010.

45. Thursdays from 6am –Midnight
Every Thursday is a Triple Play Day with ―La Tercia
de Jose.‖ Can’t get enough of Los Bukis, Juan Gabriel or
la Arrolladora Banda el Limon? Well, Jose plays three of
your favorite artists songs back to back! La Tercia ensures
longer listening and of course, timeless hits one after
another thanks to Jose!
Cada Jueves disfruta de “La Tercia de Jose.” Si a ti
te gustan Los Bukis, Juan Gabriel o la Arrolladora
Banda El Limón, te encantaran tres canciones seguidas
de tus artistas favoritas! Sintoniza a La Tercia todo el
día y gozaras de puros éxitos eternos, gracias a Jose!
‘La Tercia’ sponsorships available

46. Sundays from 9am to 10am
Wake up every Sunday with Los Tríos!
From 9-10am every Sunday, José plays the biggest hits
in Trió music to accompany you while you make breakfast!
Enjoy the beautiful harmonies of traditional Trio superstars Los Tres Diamantes
such as Los Panchos, Los Dandys, Los Tres Diamantes, and
Los Tres Ases. Invite José to breakfast this Sunday and enjoy a
pleasant ―Desayuno Con Los Tríos‖ on José!
Despierte cada domingo con Los Tríos!
A las 9 de la mañana José te toca lo que quiere de los
mejores tríos mientras que prepares los huevos y café! Escucha
los bellos sonidos de tríos históricos como Los Panchos, Los
Dandys, Los Tres Diamantes, y Los Tres Ases. Acompaña a
José y disfruta de un rico y sabroso ―Desayuno Con Los Tríos‖
cada domingo en José!
Segment sponsorships available

47. SEX Occupation Summary
Own Or Rent Residence
MALE 58.1% Management/Business/Financial Ops 7.3%
Own 5.1% Professional/Related Occupations 9.5%
Rent 44.3%
FEMALE 41.9% Service 22.2%
Do Not Own or Rent 5.6% Sales Office 17.4%
Employment Status Farming/Fishing/Forestry 0.0%
Construction/Extraction/Maintenance 6.5%
Full-Time (35+ Hours) 51.3%
Production/Transportation/Matl Mvng 10.3%
Part-Time (<35 Hours) 21.8%
Military Specific 0.0%
Not Employed
HOUSEHOLD INCOME 10.9%
White Collar 34.2%
A Homemaker
LEVELS 5.4%
Blue Collar 58.9%
A Student
27.0% Retired 0.0%
24.5% Disabled 1.1% 42.00%
23.9%
Temporarily Laid-Off 4.1%
Looking For Work 5.4%
29.00%
AGE
15.5% 0.0%
Other
# Children in Household Under 18
10.1% 14.80%
No 10.00% 27.2%
Highest Education Level Attained
One 23.0%
<$25,000 $25,000- $35,000- $50,000- $75,000+ <12th Grade 22.7%
$34,999 $49,999 $74,999 Two 10.8%
2% 1.90%
High School Grad 50.5%
Three or more 39.0%
Some College 19.1% 18-24 25-34 35-44 45-54 55-64 65+
College Graduate> 7.7%
Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough
.

49. ESPN Deportes Format Overview
Format: 24/7 Spanish-Language Sports Programming.
ESPN is the worldwide leader in sports and the most recognizable name in sports
media; now ESPN is offering their sports programming in Spanish! Cover the sports
that matter to the Hispanic audience – including play by play of major league baseball
games, play by play of Chivas Rayadas de Guadalajara, Boxing, American Football,
Basketball, and special segments that focus on Latin American sports.
Target: Hispanic Men 18-49.
Features:
Raza Deportiva – Samuel Jacobo and Rafael Ramos
Deportes Al Desnudo (Sports Un-Wrapped) – Samuel Jacobo, Victor Delagdo, and
Karin Vazquez
Atacando Con Tres – Herman Pereyra, Noe Vazquez, and Rolando Gonzalez
Jorge Ramos Y 10 Mas – Jorge Ramos
Los Dinosaurios Del Deporte – Rolando Gonzalez, Alvaro Riet, and Jairo Moncada

50. Top-Notch Programming
Al Despertar
Wake up to Armando Talavera and Kenneth Garay as they recap yesterday’s scores and headlines.
Jorge Ramos y su Banda
Get inside the world of soccer with one of the most respected fútbol commentators in the U.S., Jorge Ramos, and his co-host
Hernán Pereyra.
Live Play-by-Play
The best live events with MLB coverage of the All-Star Game, the League Championship Series and the World Series, as well as
coverage of Las Chivas Rayadas de Guadalajara, one of the most popular soccer teams in México.
SportsCenter
Latino sports fans won’t miss a beat with breaking sports news and scoring updates at the top of the hour and every 20 minutes.
En La Mira
A daily broadcast featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket giveaways courtesy of
710AM ESPN. With Erick Monroy & Marco Angulo.

51. Top-notch talent
Jorge Ramos
ESPN Deportes’ premier anchor for soccer coverage, Jorge is synonymous with soccer for millions of fans.
Hernán Pereyra
The veteran broadcast executive and soccer expert leads the way as executive producer of ESPN Deportes
Radio.
Armando Talavera
A legend among Spanish-language broadcasters, Armando has covered every World Series since 1975 and
every Super Bowl since 1988.
ESPN Deportes Radio’s All-Star lineup also includes:
Samuel Jacobo
Jaime Jarrin
Cookie Rojas
Kenneth Garay
Alberto Gambetta
Alvaro Riet

52. Top-Notch Events
710 AM ESPN Deportes Radio is the official radio home for
the Arizona Cardinals! It’s a “SOLD OUT” season and 710
AM ESPN Deportes has your FREE tickets and “LIVE”
pregame show from the new stadium and on 710 AM radio
during away games to highlight your business!
The 710 ESPN Deportes radio team is broadcasting “LIVE”
from Client, Date, from Time! Each remote is also
powered by Jose 106.9 &107.1 FM & La Tricolor 103.5 FM!
Join 710 AM ESPN host Erick Monroy for all the pregame
news and notes and sponsored in part by Client prior to
every Cardinals broadcast! Show airs one hour Prior to
each Arizona Cardinals home games.
The 710 AM “Key’s To The Game” sponsored by Client!

53. Play by Play
c
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54. “En l Mira” Local Show
Get your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast
featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket
giveaways courtesy of 710AM ESPN Deportes Radio and sponsors!
The 710AM ESPN Daily ―LIVE‖
Sports Show includes:
• 3 Hour ―LIVE‖ Sports Show broadcast
hosted by Erick Monroy & Marco Angulo
• ESPN station broadcast booth, staffing,
banners and giveaways!
• Arizona Cardinals, D-backs tickets,
giveaways and much more!

55. Play by Play
MLB
All Star Game
League Championship Series
World Series
SuperLiga
Mexican League Soccer/
Major League Soccer Tournament
July – August
U.S. Men’s National Team
MORE TO COME SOON

56. Programming
EN LA MIRA
Get your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast featuring Arizona’s home team updates,
sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN Deportes Radio and sponsors! With Erick
Monroy and Marco Angulo.

58. 44.6% Bought any items on the internet (yr)
42.09% Used Internet for e-mail (mo)
34.3 % Used Internet for pay bills (mo)
28.7% Used Internet for news (mo)
28% Visited MapQuest (mo)
27.9 Used Internet for job/employment search (mo)
25.5% Used Internet for weather (mo)
Ways they access the internet 22.6% Used Internet for Download/listen to music (mo)
56.4 % Accessed the internet at home (mo) 22.4% Shopped for clothing or accessories on the internet(yr)
29.7% Accessed the internet at work(mo) 18.9% Used Internet for listen to radio (mo)
7.1% Accessed the internet other place (mo)
Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA

59. o Listen Live
o Local news
o Events pictures
o Videos
o Web Promotions
o Events calendars
o Top 10
o Special event web cast
o Custom promotions

60. • 120 x 240 Vertical Banner
• 300 x 250 Med. Rectangle
•120 x 600 Skyscraper
•120 x 60 Brand Button 2
• 468 x 60 Full Banner
• 728 x 90 Leader board
• Static
• Animated

61. • Pre-Roll opportunities
• Up to :15 second
commercials
available
• Archived Video
• Sight, Sound and
“E”motion of TV
• Superior Branding thru
Day Part Exclusivity
• Align Brand with
Technology

62. Planet Funk, a chain of clothing stores for men and women, ran a mobile coupon campaign that resulted in a 377 percent
return on investment. The retailer saw a 91 percent redemption rate on the coupons. Also, twenty percent of
revenue for the month of December was generated by the almost 2,000 coupons that were generated and sent as text
messages via the mobileStorm digital marketing platform.―Mobile is a natural fit for our customers and being able to give
them such coupons, both in the store and online, that can be instantly received on their phones is a no-brainer,‖ said Kitri
Lomaka of Planet Funk, Burbank, CA.
Planet Funk has 21 branches in California, Texas and Colorado. Visitors to the shops and Web site at
http://www.planetfunk.com will find hip clothing from brands such as True Religion, Frankie B, Marc Ecko, Brad Butter, Ed
Hardy and Betsey Johnson.
Planet Funk was facing what many experts call the worst holiday season in decades last year and so the
company thought outside the box. The retailer knew it needed something that would work in-store and online and could be
tracked.
Planet Funk targets hip youngsters and that is why mobile was the ideal medium for this campaign.
The retailer had been using mobileStorm for its email campaigns for years and turned to the company for mobile as well.
The mobileStorm 4.0 digital marketing platform’s Mobile Coupon system features allowed Planet Funk to set up and launch a
mobile coupon program. Planet Funk wanted discount tiers based upon customer spending at coupon redemption, a built-in
feature in the mobileStorm platform.
The program offered the following discounts:
-$100 - 249.99 - $10 off -$250 - 399.99 - $30 off -$400 or more - $60 off
Consumers were asked to text the keyword PFUNK to short code 38714 if they were interested in offers from Planet Funk.
The call to action was on signage in the stores. Signage placed in the stores showed the short code and keyword and
promoted a coupon as an incentive for joining the Planet Funk mobile club. Planet Funk also pushed the mobile coupons
via its Web presence, blog, and a number of sites belonging to malls in which Planet Funk is located. Importantly, the
discounts could only be redeemed via the mobile coupon.
The Planet Funk blog, covering celebrity trends, also helped drive traffic and business to its stores and Web site.
According to research by Juniper Research, consumers are most likely to respond to mobile marketing
offers that result in clear personal benefits.
―
Mobile coupons are a prime example of how mobile can be used in this way, combining
relevance with immediate, tangible value for the consumer,‖ said Peter Johnson, vice
president of market intelligence and strategy at the Mobile Marketing Association, New
York.

63. SOURCE: The data in this report is from Scarborough USA+, Release 1 2008 (Data collection dates:
February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso,
Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San
Francisco, Release 1 2008.