In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations? Oscar Berg, collaboration expert and author of The Content Economy, explores: * What keeps your company from embracing social business practices * How to tell if your company is late to the collaboration party * How to drive organizational connectedness – from the bottom up or the top down.

1. Collaboration Featuring Oscar Berg,
Insights Future Office Evangelist
Can Your Company
Survive Without
Connectedness?

2. Agenda
Webinar introduction (5 mins)
Oscar Berg (40 mins)
o The business case for connectedness
o Barriers to embracing social business
o How to drive connectedness
Q&A session (15 mins)

3. About Oscar Berg
The Content Economy blogger,
future office evangelist at Tieto
Expertise:
● Needs of knowledge workers
● How to leverage mobile, social
and collaboration technology
● How to increase knowledge
sharing, innovation and
productivity

4. Collaboration Insights webinars
Connect Teach you Empower
you with collaboration you to drive
thought concepts change
leaders TODAY

5. Webinar brought to you
by Central Desktop
A complete,
cloud-based
social collaboration
platform
for business

6. Who we are
● Founded in 2005
● HQ in Los Angeles, CA
● 500,000+ users globally
● 56% of the Fortune 1000
use our product
● Award-winning cloud-based
collaboration platform

7. How we help
Simplify the Way You Work
Centralize your work securely in the cloud.
Work Faster
Eliminate unnecessary work so you can focus on what matters.
Get People Involved
Gain insight into your people, work styles and projects.
You Can Count on Us
We work with you to help solve your unique business challenges.

8. Thousands of customers

9. How to ask questions
• During webinar, use
Questions box.
• Formal Q&A will follow
presentation.

10. Can your
company survive
without
connectedness?
Oscar Berg
Future Office Evangelist
Tieto
© 2010 Tieto Corporation

11. Connectedness
© 2010 Tieto Corporation

12. © 2010 Tieto Corporation

13. Social media is about
“ rethinking how you make plans
when your customers are in
”
the center and in control.
Paul Adams
Senior User Experience Researcher at Google
13 © 2010 Tieto Corporation

14. © 2010 Tieto Corporation

15. Why is it every time I ask for a pair of
“ hands, they come with a brain attached?
Henry Ford ”
© 2010 Tieto Corporation

16. “
The only irreplaceable capital an
organization possesses is the
knowledge and ability of its
people. The productivity of that
capital depends on how effectively
people share their competence
”
with those who can use it.
Andrew Carnegie
© 2010 Tieto Corporation

17. “
Throughout the primate world, social networks
provide a fast conduit for innovation and
information-sharing that help the group as a
whole to adapt to its environment.
”
Alex Wright, “Glut - Mastering Information Through The Ages”
© 2010 Tieto Corporation

18. 73% of less successful change
initiatives were led by people
described as having moderate or
weak personal networks.
© 2010 Tieto Corporation
Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

19. 93% of successful change
initiatives were led by leaders with
strong or very strong personal
networks.
© 2010 Tieto Corporation
Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

20. Goldfish are social and enjoy
the company of other goldfish.
humans
They won't die being alone, but
they really do best with
other goldfish.
© 2010 Tieto Corporation

21. Perhaps not like this.
© 2010 Tieto Corporation

22. Group
think...
Group
think?
Group
think!
Grrroup
think
© 2010 Tieto Corporation

23. 23 © 2010 Tieto Corporation

24. The challenges remain
Growth Efficiency
Sustainable
Innovation
Corp. Culture
24 © 2010 Tieto Corporation

25. We need networked enterprises
Share, contribute, Interact beyond
collaborate borders
GROWTH EFFICIENCY
Share ideas & Network, relate,
seek inspiration befriend
SUSTAINABLE
INNOVATION
CORP. CULTURE
25 © 2010 Tieto Corporation

26. 3 areas of potential improvement
People and
their intellectual
& social capital
Business operations
Structural capital – the
corporate DNA
26 © 2010 Tieto Corporation

27. It starts with connecting people
• Activated talent & expertise
Connecting people • Improved corporate culture
• Increased productivity
Improving operations • Decreased operational cost
• Increased effectiveness
Building intellectual capital • Accelerated growth
© 2010 Tieto Corporation 27

28. What keeps your
company from
embracing social
business
practices?
© 2010 Tieto Corporation

29. Drivers and barriers to change
Information-seeking Your organization Ignorance &
behavior lack of awareness
Consumerization
Habits & skepticism
of IT & mobility
Digital natives Power & control
You
Democratization Legacy & reactive
of communication IT dept
© 2010 Tieto Corporation

30. 90% is people,
10% is technology
The technology is the easy part. It’s changing our
own current practices, behaviors (habits) and
© 2010 Tieto Corporation
attitudes that’s really hard.

31. A culture shift is needed
Command-and-control Autonomy
Hierarchy-driven work Network-driven work
Formally appointed experts Anyone can contribute
Fear of making mistakes Learning from mistakes
© 2010 Tieto Corporation

32. How to tell if your
company is late
to the
collaboration
party?
© 2010 Tieto Corporation

33. Reactive Managed Proactive
Strategy None Separated Integrated
Collaboration Me Team Eco-system
Communication Controlled Facilitated Empowered
Legacy Best Next
Practices
Practices Practices Practices
Technology Blocking Unmanaged Integrated
Governance
Adoption Ignorance Policy Self-governing
© 2010 Tieto Corporation

34. How to drive
organizational
connectedness –
from the bottom
up or the
top down?
© 2010 Tieto Corporation

35. Create a vision
Walk the talk
Engage early
adopters
Share success
stories
© 2010 Tieto Corporation

36. Don’t forget to fix the root causes
(motivation / incentives)
I don’t have
time!
I don’t want to!
© 2010 Tieto Corporation

37. © 2010 Tieto Corporation
adoption!
Design for

38. Why social networking? Because NASA is
“ more than just one expert and one center.
Celeste Merryman, NASA ”
© 2010 Tieto Corporation

39. Photo credits:
http://www.sxc.hu/browse.phtml?f=download&id=1135696
http://www.sxc.hu/browse.phtml?f=download&id=840541
http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg
© 2010 Tieto Corporation

40. Questions? Comments?
Oscar Berg Isaac Garcia, CEO
Tieto.com CentralDesktop.com
Oscar.Berg@tieto.com ceo@centraldesktop.com
Twitter: @oscarberg Twitter: @isaacgarcia