Rockefeller convening presentation by Accenture's Vicky Brooke

1. CLIMATE CHANGE ADAPTATION AND
AFRICAN AGRICULTURE GRANTEE CONVENING
24-25 February 2011
Project Name: Weather Information for Development
Grantee : NetHope
Presenter : Vicky Easterbrook (Accenture Development
Partnerships - ADP)
Time allocated – 10 minutes
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2. Brief Background of the Institution
NetHope : A Technology Consortium of 32 INGOs
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3. Objectives of the Rockefeller Foundation Grant
• The Gates and Rockefeller foundations funded a planning project in
Kenya focused on improving the livelihoods of smallholder farmers
through the provision of improved weather and climate information
• The project has 3 key objectives:
12 weeks, Nov 2010 – Feb 2011
1 2 3
Improved access Increased capacity Building an open,
to accurate & for collecting & sustainable
timely weather disseminating Public-Private
information weather Partnership
information
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4. Key Activities Related to the Grant and
progress to date
 The first phase of the WIND project started in November 2010 and completed on 11
Feb 2011
 The key activities completed in this phase are outlined below:
WIND Business Plan– Timeline and Activities
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12
Current State
Partnering and Recommendations & WIND
Requirements and
Sustainability Models Business Plan
NGO Landscape
NGO and Partner Working Groups
Project Management
Copyright © 2011 Accenture All Rights Reserved. 3

5. Initial phase involved significant levels of
engagement with stakeholders from various
sectors
End Users
Farming community
Target
• Smallholder farmers
• Large scale farmers
• KENFAP
NGO Donors/Foundations Development Banks Government
• FSD Trust • Ashoka • • • KMD
Development Sector
Gates Foundation African Development Bank
• AGRA • ALIN • Rockefeller Foundation • World Bank • ACMAD
• WorldVision • Child Fund • Syngenta Foundation • ICPAC/IGAD
• Concern • Plan Intl • WMO
• CRS • Red Cross • Ministry of Agriculture
• Grameen • Save the • Ministry of Livestock
• Oxfam Children • Ministry of Cooperatives
• Winrock • NetHope • Ministry of Fisheries
• Ministry of Regional
Development Authorities
• USAID
Insurance Technology Banks / Financial Services Agricultural Community
• MicroEnsure • Safaricom • Kenya Equity Bank • KACE
Private Sector
• UAP • Airtel • Central Bank of Kenya • KENCALL
• Swiss RE • Ericsson • IFC • Farmer Voice Radio
• APA • Fairmount • Kenya Commercial Bank • Kenya Seed Company
• CIC • Adcon (KCB) • Lachlan
• Munich Reinsurance • aWhere • AgCommons
• Jubilee Insurance • Orange
• College of Insurance
• ICEA
• AON
Research
Research/Agriculture
• ILRI • KARI • AKU • U. Nairobi
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6. Our findings showed that farmers need access
to more accurate weather information, combined
with agricultural and financial advice
• Farmers need reliable, timely and granular
information
• Traditional ways of predicting weather/ climate are no-
longer working
• Weather and climate events are impacting livelihoods
of farmers in Kenya
• Different types of farmers (livestock vs. crop) in
different locations (Rift Valley v Coast) have different
information needs
• There are many similar initiatives in Kenya that
present opportunities for collaboration/ learning
(including Farmer Voice Radio, KACE, mKilimo,
Kilimo Salama)
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7. Our findings showed that stations are being deployed
in Kenya, but the network of stations, & dissemination
of information, need to be extended & improved
 Data collection requires both automatic weather
stations (AWSs) and satellites
 Existing network of weather stations is inadequate
 AWSs are being deployed in Kenya by KMD,
donors and private companies
 Improvements are required in the dissemination of
weather and climate information
 Mobile technology, radio and local extension
services are the preferred dissemination channels
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8. A public-private partnership will be critical role
in making WIND successful
• Public-private partnership will be key NGO
to building a sustainable model
• First step is to build trust between the
public and private sectors through Partners
transparent negotiations and clear
agreements Public Private
• There is a market for weather and
climate information
Copyright © 2011 Accenture All Rights Reserved. 7

9. WIND will facilitate provision of weather
information to farmers, Service providers will
create weather-related products
Service Name Description Example Products Channels
Weather Info
• Weather/Climate • Weather forecasts (24 • Mobile Phones (SMS,
(WIND)
information hr, 4 day, 7 day, voice), radio
1 Weather/Climate monthly, seasonal) • Extension
Information • Emergency alerts officers/community
groups
• Internet (KMD website)
• TV, Papers
• Specialized weather • Tailored weather/climate • SMS, Voice based
SHFs products paired with advice based on farmer messaging service
2 Weather Products agricultural advice needs (location, crops v • Internet
livestock, etc) • Agro-dealer network
Weather Related Products
• Weather products paired • Tailored advice that • SMS, Voice based
with additional data (e.g. includes crop, market messaging service,
(Service Providers)
3 Agricultural market prices, crop data, and weather/climate Internet
Products input advice) information • Agro-dealers, extension
workers
• Products to protect farmers • Index insurance (crop • Mobile Phones (SMS
Insurance from financial loss due to and livestock) and voice)
4 weather related incidents • Horticulture insurance • Internet
Products • Community based
channels
• Products that provide • Loans • Mobile Phones (SMS
capital to purchase • Savings and voice)
5 Finance equipment, livestock, etc. • Internet
Products
• Community-based
channels
Copyright © 2011 Accenture All Rights Reserved. 8

10. The value chain shows the key steps from data
collection through to the use of the information by
individuals
WIND Value Chain
Data
Collection & Data Processing Service Provision Use & Feedback
Validation
Channels
• Collection of raw • Processing and • Packaging and • Use of information
weather and climate interpretation of distribution of by end users and
data data into information information to end feedback
users as services
The sections of the value chain provide the structure and foundation for the
recommended operating model. The model will highlight the processes,
technology, and partners needed at each step of the chain.
Copyright © 2011 Accenture All Rights Reserved. 9

11. The proposed Operating Model for WIND has
been developed in conjunction with KMD and
other key stakeholders
Weather Data Other Weather Data Non-Weather Data
Data Collection & Validation
Maintenance
Market Data
Voluntary Available Free
Government Privately Held
Observations Agriculture Data
Available at Cost
Finance Data
Weather Data Store
Data Validation
Data Processors
Processing
Public Other
Data
Tailored
Provision
Weather/Climate Service Providers
Service
Weather / Climate Forecasts Products
Weather Agriculture Insurance Finance
Products Products Products Products
Distribution channels (mobile phone, radio, extension workers, agro-dealers, model farmers, NGOs, churches etc)
Use &
Fdbk
Out of WIND Scope
Farmers Government Research NGOs Other
In WIND Scope
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12. In collaboration with other stakeholders, WIND will
be able to scale by geography, services provided,
and types of end users/service providers targeted
Increasing Value
Phase 3 – Expand &
Phase 2 – Evolve
Phase 1a/b – Deployment
Planning
Increase Reach &
Deploy stations and Impact
Define WIND Scope services
(Current Phase)
2010 - 2011 2011 - 2013 2013 – 2015+
Evaluate & Evaluate &
Improve Improve
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13. Phase 1a culminated in a high level business
plan for the WIND program
WIND Operating Model
Initial partner roles High level High level
& responsibilities Deployment Strategy Business Model
High Level WIND Business Plan
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14. Key Challenges
• Establishing governance structure for WIND program
• Building capacity
• Making WIND sustainable and scalable
• Making WIND an attractive business opportunity for
service providers
• Increasing awareness and understanding within farming
communities
• Translating ‘need’ into ‘demand’
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15. Next steps
 WIND has now completed the first phase of the project and is embarking on the next
phase on 28 February 2011
 The overall objectives remain the same:
17 weeks, Feb – Jun 2011
1 2 3
Improved access to Increased capacity
for collecting & Building an open,
accurate & timely
disseminating sustainable Public-
weather
weather Private Partnership
information
information
• The key activities include development of:
– Capacity assessment
– Governance model and partnership recommendations
– Multi year business plan (inc. costs and revenue streams)
– Detailed plan for deployment of stations and services
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