1. Your Guide to
Business Olympics:
Dress, S.W.O.T, and Story Boarding!
Mr. Elsesser
Mr. Hennings
November 2, 2011

2. Mrs. Coloe
Guest Presenter &
Fashion Extraordinaire

3. • Judges will be grading your
appearance
• You never get a second chance to
make a good first impression.
Your grooming and dress are
important to putting your best
foot forward.
• You might want to coordinate
your dress with your team
members

4. • Suit with skirt appropriate length,
no miniskirts
• Pants suit or skirt with blouse and
blazer
• Pumps or appropriate business-like
shoes, closed toe and low heel
• Stockings
• Minimal jewelry
• Don’t overdo perfume
• NO flip flops, sandals,
sneakers, jeans, short skirts,
jogging suits, tank tops,
revealing clothing.

5. • Business suit
• Dress pants, shirt and tie, no
bowties
• Dress shoes, dress socks
• Belt should match shoes
• Make sure dress shirt is neatly
pressed
• Make sure you are clean shaven
No hats, sneakers, t-shirts or jeans

6. Last Minute Fashion Tips
• Make sure to try on your outfit BEFORE the
event. If your clothing is too tight or too loose,
don’t wear it.
• Remember your clothes are your image, check
the mirror and see what the judges will see

7. The Marketing Mix

8. The Marketing Mix
(4 P’s of your Marketing Plan)
•The Product
• What is your app?
•The Price
• What are you selling it for?
• Why did you choose that price point?
•The Place
• Which platforms will your app be available on?
• How will you distribute your product?
•The Promotion
• How will you express your app?

10. ALL About S.W.O.T.
• What is S.W.O.T?
– Technique used for identifying and understanding:
• Strengths • Weaknesses
• Threats • Opportunities
• Why do marketers use it?
– Uncovers opportunities that can put you over the top.
– By understanding the weaknesses of your business or product,
you can manage and eliminate threats that could “sink
your ship.”
• So the bottom line is…
– You can use the framework to craft strategies that can enable
you to distinguish yourself from competitors and be able to
conquer your market.

11. How to Use S.W.O.T.
• Strengths:
– What advantages does your product feature (that others do not)?
– What do you do to perfection (core competency/advantage)?
– What do people in your market (or product users) see as your
most intriguing feature(s)?
• Weaknesses:
– What are people in your market (or product users) most likely
upset about (or wish was different)?
– Which areas are lacking? (What could be improved?)
– What should you avoid?
– What factors make lose you sales (or make your product users not
buy and turn to a competitor’s product)?

12. How to Use S.W.O.T
• Opportunities:
– Where/What could be good opportunities facing you?
– What were some of the things that happened that could be
further expanded and/or developed?
– Do any of your strengths open up new possibilities or
opportunities for your product/business?
– Can you create any opportunities by eliminating any of your
weaknesses?
• Threats:
– What obstacles/challenges are you facing?
– What is your competition doing that you should be worried about?
(What are the alternatives to doing nothing?)
– Could any of your weaknesses seriously threaten your business?

13. End Result of S. W. O. T.
How can this help your product?

15. How do you get from this…
To This…

16. The Storyboard
Show the judges screenshots of the functionality
of your app… what does each page look like???

17. The Pop-Up Advertisement
Use your app’s tagline in your pop-up ad!

18. We are here to help!
• E-mail us Anytime!
– celsesser@smithtown.k12.ny.us
– mhennings@smithtown.k12.ny.us
– ccoloe@smithtown.k12.ny.us