2. Objectives
By the end of this workshop, you will be able to:
Explain what online social media is.
Describe some social media networks in common
use.
Differentiate between various media for social
networking.
Consider the pros and cons of social media
networks in education.
Select appropriate social media networks for use
in context.
Integrate social media tools into teaching
3. In the beginning…
The Internet…before…
http://1.bp.blogspot.com/-AjEWVsadoho/TZkMEFvw7II/AAAAAAAAABI/aKDAqmch7b4/s1600/web-2_0-
concept+web+1.0.jpg
4. What is Social Media?
“…a group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow the creation
and exchange of user-generated content.”
Source: Kaplan Andreas M., Haenlein Michael, (2010), Users of the world, unite! The challenges and
opportunities of social media, Business Horizons, Vol. 53, Issue 1 (page 61)
5. Some examples of Social Media in
common use
http://www.technograte.com/2012/06/3-fundamental-steps-to-creating-effective-social-media-marketing-campaigns/
6. Social Media Drivers
Mobile Devices
Internet Access
http://www.mulinblog.com/2013/03/16/need-more-evidence-on-why-you-should-have-a-m
8. Micro-blogging (Twitter) benefits
Knowledge sharing,
Personal learning networks
Access to global conversations around topics of
interest
Keeping informed
9. Example of Twitter use
UT Dallas
Dr. Rankin, Professor of History
Problem : how to reach more students and involve
more people in class discussions both in and out of
the classroom
http://www.youtube.com/watch?v=6WPVWDkF7U8
10. Facebook
Build online networks
Communication with students or potential students:
Group OR Page??
https://www.facebook.com/help/155275634539412/
11. Example of Facebook Use
"In 1999, the Internet was cool. Adding online
interaction to traditional courses got students
excited and motivated them to perform better.
Today, though, the Internet is no longer inherently
cool, and is even a little boring.”
Read Full article:
http://chronicle.com/article/Go-Where-the-
Students-Are-/138801/
12. Social Bookmarking (Delicious)
Share, organise, search, discover, and manage
bookmarks of web resources with students and
colleagues
Creating Folksonomies/Collaborative tagging:
http://en.wikipedia.org/wiki/Folksonomy
15. So why use Social media in
education?
Communication, notification
Social Constructivism.
Extending learning beyond scope of class.
Meeting students in their own space.
Creating learning networks.
…..why would you?
16. Things to consider
How to deal with equity
Privacy concerns and issues
Integrity of information posted by users
Integration with existing systems (VLE/LMS)
Institutional Support
Content Ownership and tracking
To organise information into meaningful terms; To enable quick search mechanisms; To discover other resources with similar descriptive keywords; To create a network of folksonomies (as opposed to hierarchical taxonomies). A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content; [1][2] this practice is also known as collaborative tagging , [3] social classification , social indexing , and social tagging