Web Analytics with Google Analytics. Tools, Features, Goal Tracking, Reporting, Online Strategies.

1. Web Analytics
Overview
 Hendy Irawan
Chief Technical Officer Bippo
hendy@bippo.co.id
www.bippo.co.id

2. Agenda
 Introduction
 Tools
 Google Analytics Features
 Goal Tracking
 Reporting
 General Reports
 Custom Reports
 Determining online
strategies

3. Web Analytics
 Website Rank Grade  New vs Repeat
 Traffic Visitors
 Leads
 Effectiveness by
Channel
 Customers  Traffic by Keywords
 Customer Acquisition
Cost

4. Ranking / Grading
 Google Search  Facebook likes
 Alexa  Twitter followers
www.alexa.com  +1s
 Google Trends for
Websites
http://trends.google.com/websites

5. Tools
 Google Analytics
www.google.com/analytics
 Google Webmaster
 Bing Webmaster
 FeedBurner
 Alexa

6. Google Analytics
www.google.com/analytics
 FREE
 integration with Google Products
 AdWords
 near real-time reporting

7. Cara Tracking
 Web Property ID:  Measure
UA-1301435-10  Test
(Bippo)
 Measure
 Put HTML code on
website  Test
 ... Done???  Measure
 Test
 ...

8. WordPress Plugin

9. Dashboard

10. Dashboard

11. Features
 Site Usage  Adwords integration
 Visitor analysis  Internal Site Search
 Traffic Sources  Benchmarking
 Map Overlay  Funnel visualization
 Content analysis  Campaigns
 Goal Tracking

12. Visitors

13. Traffic Sources

14. Map Overlay

15. Goal Tracking

16. URL Tracking
 Google Analytics URL Builder
http://bit.ly/googleurlbuilder
 Contoh: logo Bippo di kanan bawah ;-)

17. URL Tracking

18. Online Strategies
 Traffic Strategy  Content Strategy
 Effective sources?  Effective keywords?
 Effective channels? WARNING: trade
secret!
 Customer Acquisition  Effective social
Strategy networks?
 Effective landing  Effective viral
pages? marketing tactics?
 Effective funnels? Is it effective ... ?
 Effective ads?

19. Tweaking
 Keywords  Social Media
 On-page SEO  Facebook
 Conversions
 Twitter
 Others!!! (Kaskus, ...)
 Landing pages
 Content Strategy
 Email marketing

20. Terima Kasih
 Hendy Irawan
Chief Technical Officer Bippo
hendy@bippo.co.id
www.bippo.co.id