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Social Media For Researchers -- A personal account
- 1. Laboratory of Computational Evolutionary Biology and Genomics Social Media for Researchers A personal account Christophe Dessimoz http://lab.dessimoz.org
- 2. Online identity & social media: What’s in it for me? • Why spend time/money going to conferences? http://www.umassmed.edu/Content.aspx?id=103272
- 3. Online identity & social media: What’s in it for me? • Why is publishing in Nature so desirable?
- 4. Be known (in a good way) • Bad reputation is obviously terrible • No reputation is initially ok, but • Good reputation is required latest to get http://blogs.discovermagazine.com/cosmicvariance/2011/03/30/ho w-to-get-tenure-at-a-major-research-university/ tenure/promotion:
- 5. Web and social media for scientists • Web page: don’t hide from those looking for you • Twitter: build a communication channel with relevant people
- 6. Homepage
- 7. Who cares? • Past colleagues, supervisor, students • Future colleagues, supervisor, students • Editors (to ask you to peer-review) • Potential collaborators • You: control what people see first when they “google” you
- 8. Content? • Minimum: with full name, affiliation, university email address (!), and a flattering/friendly photo • Research interests • Publications (self-archival!) • Project description • ...
- 9. How? • Ideally, somewhere on institution website (high pagerank, trustworthy) • Social networking website e.g. Mendeley, LinkedIn, ResearchGate • Wordpress blog, about.me Check out: http://www.ucl.ac.uk/isd/students/web/personal_website
- 10. Twitter
- 11. Why bother? • Stay informed (alert system) about colleagues and relevant work ➞ “Following” • Build up an audience of people interested in your science and your views ➞ “Followers” ➞ “Old world” analogy: editor!
- 12. Effort required by the reader tweet < blog post << scientific paper
- 13. How I use Twitter • Follow interesting folks • “Star” items that I might want to refer to later • “Retweet” items of potential interest to my followers (be generous, people love to be retweeted) • Announce when I travel or give a seminar • Link to interesting work I come across • Occasionally engage in discussions • Slowly build up an audience
- 14. Tips • Don't mix science with “LOLCATS” • Be respectful of your followers’ time (high signal/noise ratio) • But be aware that # tweets correlates with # followers • Start before you need it (as soon as possible!) Wikipedia
- 15. 140 characters only so make it count
- 17. Case study Published: January 14, 2013 So far Altmetric has seen 17 tweets from 15 accounts with an upper bound of 39,049 combined followers. !! "@EBIgoldman: Ever wondered about the maths behind hierarchical orthologous groups?..." All the time.
- 18. 951 views ?! #2 of 18 articles published on the same day in subject area # 1 was covered by a popular polish blog
- 19. 951 views ?!
- 20. 4 academic bookmarks #1 of all 18 articles published on the same day in subject area
- 21. Thank you! Questions? Comments? @cdessimoz http://lab.dessimoz.org
Editor's Notes
- Ask who visited my homepage? visited more than once? what info did you look for?
- PUT CONTACT INFO ON FRONT PAGE!!!!!
- (probably why twitter reading clubs are not needed)
- Apart from some sarcastic replies saying “ALL THE TIME!”