1. • Presented by,
• Chris Dessi

2. Agenda = FUN!

4. 1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
4

5. EVERYTHING
HAS
CHANGED
5

6. 6

7. 7

8. 8

9. Every two days there
every
two
days
there
is
is more information
more
informa6on
created
than
between
the
dawn
of
civiliza6on
and
created than between the
2003."
(via
Lee
Odden,
TopRank)
dawn of civilization and
2003." (via Lee Odden,
TopRank)

10. EVOLVE
or
DIE
10

13. STOP
PUSHING,
START
LISTENING
13

14. 14

16. 12.2
MILLION
VIEWS

19. 1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
19

21. Do
you
know
what’s
cool?
A
million
isn’t
cool
…
A
BILLION
is
cool.

26. 1.
COVER IMAGE

34. Whoopsie

36. 2. TIMELINE = TEXTURE

37. TIMELINE

38. TIMELINE

39. TIMELINE

40. 3. TACTICS & FUN

44. 44

45. TIPS & TRICKS

49. STAND OUT
• On average, companies respond to only 30%
of social media fans'
feedback. (Source: Factbrowser) Engagement is
rare. Stand out – and CARE

50. Offer a Glimpse Behind the Scenes

51. Photos & Video ! !

52. Create Unique/Timely Content

53. Best Time to Post?

54. Cheat Sheet

56. 140 Million Active Users Sending
340 Million Tweets Every Day

62. How Many Hash Tags Should I
Use?

63. How Long Should My Tweets Be?

64. How Do I Build A Following?

65. 65

68. S-p-e-l-l it out !

69. CHEAT SHEET

73. How Many Tweets Per Day?

74. When Should I send Tweets?

76. 17% of the top 1000 search terms on
Twitter "churn over" on an hourly
basis.
(Source: Twitter)

77. Accomplish the great task
by a series of small acts. - Tao De
Ching
IT’S A VAN GOGH
PAINTING, REALLY.

78. AMBIENT AWARENESS

79. AMBIENT AWARENESS

80. Thank You!
Chris Dessi
CEO
chrisdessi@silverbacksocial.com
@cdessi

81. Sources
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Buddymedia.com
List of contributing statistics articles:
http://www.mediabistro.com/alltwitter/online-time_b22186
http://www.mediabistro.com/alltwitter/twitter-marketinginfographic_b22134
http://www.mediabistro.com/alltwitter/future-socialcustomer_b22111
http://www.mediabistro.com/alltwitter/social-media-consumerservice_b22105
http://www.digitalbuzzblog.com/video-infographic-pintereststatistics-stats-facts/
http://www.mediabistro.com/alltwitter/social-apps-study_b21961
http://www.mediabistro.com/alltwitter/marketers-socialmedia_b21954
http://socialmediatoday.com/davidmeermanscott/493633/
linkedin-4x-better-b2b-leads-facebook-or-twitter-says-hubspot-study
http://www.mediabistro.com/alltwitter/pinterest-twitterfacebook_b21888
http://www.mediabistro.com/alltwitter/social-media-businessroi_b22274
http://allfacebook.com/socialbakers-mobile-infographic_b88216
http://www.mediabistro.com/alltwitter/twitter-140-million-activeusers_b19729
http://www.mediabistro.com/alltwitter/social-tv_b22208

82. Posting on Other Pages

83. Posting on Other Pages