2. Who am I?
• Careers Expert – 10 years as a professional
recruiter (filled approx £2,500 jobs)
• Social Media geek
• Founder of Careercake.TV
• Managing Director of Bateman Associates Ltd
• TV presenter & Author
• Cat lover
3. Session Objectives
• The influence of Social Media in the recruitment
process
• Your Personal Brand
• Pros and Cons of Social Media
• Overview of top social networking sites & how to
use them effectively
• Q&A Time
4. Social Media is Changing
Recruitment!
http://vimeo.com/33656756
Thoughts……..?
5. Defining your Personal Brand?
• What is your PB?
• How do people perceive you?
• How would you like employers to perceive you?
• What aspects of yourself are you attempting to
sell/market?
• What is your USP?
• How can employers research you?
10. LinkedIn
• Fill in the information
• Upload a photo
• Connect more
• Get Involved in groups and discussions
• Get Recommendations
• Check out a Company’s Stats and Trends
• Visibility settings
• Use Applications
13. Twitter
• Use the same Avatar (LinkedIn)
• Pick your @username carefully
• Include your bio – professional statement
• Follow companies/people you are interested in
(followerwonk.com)
• Search relevant hash tags
• Find your twitter voice & use it often
• Build relationships
• Comment & thank people
• RT & recommend people you like (want to be associated with)
14.
15. Facebook
• Keep it private
• Information about alcohol & drug use
• Provocative or inappropriate photographs
• Discretionary remarks about race, gender, sex,
religion, sexual orientation etc
• Like all relevant companies / job pages
16.
17. Video CV Do’s & Don’ts
• DO Keep it brief – 3 mins MAX!
• DO pay attention to lighting
• DO talk about your professional qualifications, but DON’T talk too
much about your personal life
• DO plan out what you’re going to say, but DON’T read off the script
• DO smile
• DO pay attention to you surroundings/image
• DON’T put off the scary bit...upload it!
• Finally, DON’T fail to include a written resume
19. My Additional Tips...
• Create an email footer and include all your
social media links
• Add your social media links to your CV
• Keep everything consistent/updated
• Be brave and connect!
20. Summary
• Define & implement your personal brand
• Start playing the game
• Be consistent
• Connect...connect....connect!