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UNCONSCIONABILITY  and Franchise Litigation BETHANY L. APPLEBY WIGGIN and DANA LLP New Haven, Connecticut C. GRIFFITH TOWLE BARTKO, ZANKEL, TARRANT & MILLER San Francisco, California   CARMEN D. CARUSO SCHWARTZ COOPER CHARTERED Chicago, Illinois
Do these clauses look familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Freedom  Of  Contract Supervision by Courts A threat to franchising as we know it?
Wake Forest Empirical Study U.C.C. Cases 1965-2005 ,[object Object],[object Object],[object Object],[object Object]
PERSPECTIVE & STRATEGY
Why in the world  should we discuss  antitrust  today? Jefferson Parish Hospital v. Hyde 466 U.S. 2 (1984) Eastman Kodak Co. v. Image Technical Servs. 504 U.S. 451 (1992)
The Fairness Debate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Franchisee Advocacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Equity Seeks To Do Justice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Market Power Contradiction “ Precontract, competition  … to sign up franchisees prevents [franchisor] from exercising  any  economic power in setting contract terms with potential franchisees.”  Martino v. McDonald’s (N.D. Ill. 1985) (Rejecting claim that requiring franchisees to buy  particular soft drinks was an unlawful tying arrangement)
Characterization  53 haircutting franchisees:  “ not vulnerable consumers  or  helpless workers   but  business people who bought a franchise”  Arbitration in MBE agreement: “similar to  mandatory employer/ employee… and  consumer arbitration” We Care Hair (7 th  Cir. 1999) MB Center Owners (Cal. App. 2005)
The Renewal Dilemma “ O bviously, there is  almost invariably  disparate economic power between a franchiser and   an already existing single franchisee …” Martino v. McDonald’s (N.D. Ill. 1985)
Locked-In?  Or Not? Subsolutions v. Doctor’s Assoc.  2001 U.S. Dist. LEXIS 24393 *32 (D. Conn. 2001) (alleged unlawful tying of POS system) “ Subway ®  must be mindful of the way it treats its locked-in franchisees  because it will have  ramifications  for its ability  to  sell new franchises.”   ,[object Object],[object Object],[object Object]
Risks of Inconsistency ,[object Object],[object Object],[object Object],Disputed term:  “ must arbitrate in Antarctica” ,[object Object],[object Object],[object Object]
Key Substantive Questions  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Words or Deeds Term:  “Franchisor may derive revenue from    franchisee purchases of proprietary products” ,[object Object],[object Object],[object Object],[object Object]
Adhesion terms that shock  the conscience? ,[object Object],[object Object],[object Object],[object Object],               
►►►   Moving Forward  ►►► ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],               
FRANCHISEE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],►►► use  unconscionability  as a club                
FRANCHISOR STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Unconscionability and Franchise Litigation

  • 1.  
  • 2. UNCONSCIONABILITY and Franchise Litigation BETHANY L. APPLEBY WIGGIN and DANA LLP New Haven, Connecticut C. GRIFFITH TOWLE BARTKO, ZANKEL, TARRANT & MILLER San Francisco, California CARMEN D. CARUSO SCHWARTZ COOPER CHARTERED Chicago, Illinois
  • 3.
  • 4. Freedom Of Contract Supervision by Courts A threat to franchising as we know it?
  • 5.
  • 7. Why in the world should we discuss antitrust today? Jefferson Parish Hospital v. Hyde 466 U.S. 2 (1984) Eastman Kodak Co. v. Image Technical Servs. 504 U.S. 451 (1992)
  • 8.
  • 9.
  • 10.
  • 11. The Market Power Contradiction “ Precontract, competition … to sign up franchisees prevents [franchisor] from exercising any economic power in setting contract terms with potential franchisees.” Martino v. McDonald’s (N.D. Ill. 1985) (Rejecting claim that requiring franchisees to buy particular soft drinks was an unlawful tying arrangement)
  • 12. Characterization 53 haircutting franchisees: “ not vulnerable consumers or helpless workers but business people who bought a franchise” Arbitration in MBE agreement: “similar to mandatory employer/ employee… and consumer arbitration” We Care Hair (7 th Cir. 1999) MB Center Owners (Cal. App. 2005)
  • 13. The Renewal Dilemma “ O bviously, there is almost invariably disparate economic power between a franchiser and an already existing single franchisee …” Martino v. McDonald’s (N.D. Ill. 1985)
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.