2. HISTORY OF STARBUCKS
• Findings
• Achievements
• Superiority

3. 1- Achieved great success
2- Business development
3- Successful in US and internationally
4- Studying and Starbucks
5- The aim of the company

4.  Starbucks’s menu not only in
coffee but also
food, nutrition, merchandise
and beverages.
Top 7 Starbucks drink:
 1. Brewed Coffee
 2. Latte
 3. Vanilla Latte
 3. Mocha
 4. White Mocha
 5. Caramel Machiatto
 6. Caramel Frappuccino
 7. Mocha Frappuccino

5.  Revenue growth
 Increment of retailers number
 Stores in worldwide

7.  In 5th
September, 2007, Apple
® and Starbucks
announced an exclusive
partnership
 Starbucks became a
naming sponsor of
“Morning Joe” in NBC
news

8. CULTURES AND CHALLENGES
CULTURES
• Warm and Unusual
• New inventions
1. Dressing up
2. Luxury but cheap coffee
3. Specific coffee cups
• Being progressive
• Hard work
CHALLENGES
• Branded coffee houses
• Opponents
• Accelerating
• More small coffee
houses

9. 1- Starting the payment technology in 7000 stores
2- Starbucks dealing with innovator square
3- Mr. Dorsey and Mr. Schultz
4- This technology of payment is very simple.

10. 1. With the $3.95 breakfast offer
2. Economic downturn in all coffee shops
3. Increment of selling coffee in Starbucks
• With the morning discounting offer
1. Lost to more cost efficient retailers like McDonald’s and Dunkin Donuts
2. Starbucks has extended all over the world.

11. The Starbucks social media plan uses 4 primary digital touch
points:
 Starbucks on Twitter:
over 3 million followers on twitter
 Starbucks on Facebook:
Over 32 million likes on facebook
 Starbucks on Youtube
More than 15000 subscribers
 My Starbucks Idea
 Starbucks Blog:”Idea in action”

13.  Bussing-Burks, M., 2009. Starbucks. Connecticut: Greenwood Publishing Group.
 Noff, A.,2010. The Starbucks Formula for Social Media Success. [Online] (updated 11 January 2010) Available at:<
http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/> [Accessed 25 November 2012].
 Baertlein, L., 2011. Starbucks to open U.S. juice bars in 2012. The Reuters, [online] 11 Nov 2011. Available
at:<http://www.reuters.com/article/2011/11/11/uk-starbucks-idUSLNE7AA01H20111111> [Accessed 25 November 2012].
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drinks/> [Accessed 25 November 2012].
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blog/bid/24379/How-Starbucks-Became-the-Social-Media-Model> [Accessed at 25 November 2012].
 Rothman, W., 2007. Apple Partners With Starbucks For Free Wi-Fi Access to iTunes Music Store. [online] (Updated 5 Sep 2007)
Available at:< http://gizmodo.com/296696/apple-partners-with-starbucks-for-free-wi+fi-access-to-itunes-music-store>
[Acscessed 25 November 2012].
 Stelter, B., 2009. Starbucks Is Now the Official Joe of ‘Morning Joe’. The New York Times, [online] 31 May 2009. Available at:<
http://www.nytimes.com/2009/06/01/business/media/01joe.html> [Accessed 25 November 2012]
 Articles.cnn.com., 2009. Starbucks Offers. CNN,[online]09 February 2009. Available at:http://articles.cnn.com/2009-02-
09/us/starbucks.offers[Accessed 17 October 2012]
 Coffee.org, 2010. History of Starbucks.[online](updated 2 November 2011) Avaible at:
<http://www.coffee.org/articles/index.php?art=141>[Accessed 24 October 2012]
 Fellner,K.,2008. The Cross Dressing Of Coffee-Counter Culture. New Brunswick: Rutgers University Press
 Harrer,A., 2012. 2011 Earnings. The New York Times,[online] 26 January 2012. Available
at:<http://topics.nytimes.com/top/news/business/companies/starbucks corporation/index.html>[Accessed 24 October 2012]
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at:http://www.businessinsider.com/15-facts-about-starbucks-that-will-blow-your-mind-2011-3?op=1[Accessed 24 October
2012]
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
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
4. Starbuks, 2012. The Verismo System By Starbucks.[video online]Available At:
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