The document discusses the rationale and elements for creating a new Center for Digital Communication, Commerce, and Culture (CD3C) at the University of Baltimore. The CD3C would include programs, curriculum consulting, and initiatives to prepare students and faculty for the digital age. It would also house the GoodAgency for applying knowledge to practice through consulting, research, and outreach. A CD3C Institute would offer training, curriculum, and consulting to businesses, non-profits, and the public sector. The CD3C would be a self-funding collaboration across various schools and departments at UB.

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center for
digital communication,
commerce, and culture
rationale, overview, next steps

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“The future is already here--it’s just not very evenly distributed.”
William Gibson

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The Internet: nearly everyone, nearly everywhere

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going digital...
changes in communication, commerce, and culture

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source: http://www.bullcitymutterings.com/2009_11_01_archive.html

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Total US Music Sales
Source: http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/

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Global e-Book Sales Figures
http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures

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Print Book Sales vs. e-Book Sales
http://radar.oreilly.com/2009/02/state-of-the-computer-book-mar-24.html

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Advertising Spending Forecast

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Advertising budget
priorities shifting....
source: http://www.netx.com/blog/displayads/display-advertising/

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Local advertising spending
Local advertising
spending shifting to
digital
source: http://theadzdr.com/2010/03/local-online-advertising/

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source: http://lifehacker.com/5482227/what-do-you-buy-online-vs-in-
stores

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http://www.rimarkable.com/apples-appstore

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“The gross revenues of the third-party gaming services
industry were approximately $3.0 billion in 2009, most of
which was captured in the developing countries where
these services were produced. In comparison, the global
coffee market, on which many developing countries are
highly dependent, was worth over $70 billion—but only $5.5
billion was captured by the developing countries that
produced the coffee beans. This suggests that the virtual
economy can have a significant impact on local economies
despite its modest size.”

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225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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digital: impact

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“Mommy, why can’t I pause the TV?”
Ava, age 5

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25. 1. The consumer is in control
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26. 2. We’re moving from atoms to bits
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27. 3. We’re moving from real time to my time
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28. 4. We’re routing around
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hierarchies

29. 5. We’re always on, always connected
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30. 6. All media is now social
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31. 7. “Knowing” is now a group activity
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education next
teaching and learning in the digital age

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“In 2008, Americans consumed
information for about 1.3 trillion
hours, an average of almost 12
hours per day. Consumption
totaled 3.6 zettabytes and 10,845
trillion words, corresponding to
100,500 words and 34 gigabytes for
an average person on an average
day.”
Source: How Much Information? 2009 Report on American Consumers.
Bohn and Short, 2009

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“Students starting school this year may be part of the last generation for
which ‘going to college’ means packing up, getting a dorm room, and
listening to tenured professors, Undergraduate education is on the verge
of a radical reordering. Colleges, like newspapers, will be torn apart by
new ways of sharing information enabled by the Internet.”
A Virtual Revolution is Brewing for Colleges. Zephyr Teachout. September 13, 2009

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“While some may see at this the end of the great college era, it is, in
reality, the beginning of an entirely new opportunity. Over the coming
years we will be witnessing the grand transformation of colleges and
universities.”
Rethinking Colleges from the Ground Up. Thomas Frey. February 25th, 2011

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Source: National Association of Colleges and Employers Job Outlook 2011

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“Publicy will replace privacy. Privacy will appear quaint, like wearing gloves and
veils in church.” —Stowe Boyd, social networks specialist, analyst, activist, blogger, futurist
and researcher; president of Microsyntax.org, a non-profit and director of 301Works.org
“Millennials will routinely engage in ubiquitous social networking, having seen
that competitive edge it brings them in business and politics. It will be the norm
in personal relationships. I wish I could keep up with them.” —Craig Newmark,
founder and customer service representative, Craigslist, former software engineer and
programmer at companies such as JustInTime Solutions, Bank of America and IBM
“They will not have grown out of being ambient broadcasters, because being
ambient broadcasters will have become the norm when they are totally in
charge.” —Jeff Branzburg, consultant with Teaching Matters, Inc.
Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

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“This one seems obvious to me: we aren't going back to the days of
friction in personal information. The Clows are Clowing and will
continue to, and those who aren't digitally literate will miss out on
crucial educational and economic opportunities. The real problem we
face is the divide between the rich gadget hounds and the poorer
Millennials. Not everyone can afford the freedom that releasing all
that information makes possible.” —Susan Crawford, founder of
OneWebDay, Internet law professor at the University of Michigan, former special
assistant to President Obama for Science, Technology and Innovation Policy
Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

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“You ain't seen nothing yet.”
—Fred Hapgood, technology author and consultant, moderator of the Nanosystems
Interest Group at MIT in the 1990s, writes for Wired, Discover and other tech
publications
Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

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the center
communications, commerce, and culture 3.0

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Creating the next generation
of designers, writers,
thinkers, leaders, and
creators of communications,
commerce, and culture for
the digital age.

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People connected
through technology

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Imperatives
Understand
Create
Facilitate
Collaborate
Connect
Catalyze

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Why
Virtually no competition
Little scholarship on cultural, commercial impact of digital
technology & communications
Corporate budgets/skills increasingly oriented towards
digital
Need for skilled workers
No currently-recognized credentials
Substantial impact on regional economic development

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The Elements
UB
Business,
Practice &
Government,
Production
Community

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CD3C @ UB
Campus needs analysis
Program analysis/renewal/refresh
Curriculum consulting
New Programs (Undergraduate & Graduate)
Professional Development for Faculty
Campus-wide, cross-disciplinary initiatives
Social network
Research
Publications
Social Network

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GoodAgency™ @ UB
Knowledge into practice
Practica
Community outreach
Non-profit consulting & digital communications
Research
Product Development
Publications

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CD3C Institute
BootCamps, non-credit training
Franchised content/curriculum
Employee Training, Corporate Training
Learning Module Creation
Joint programs with other institutions
Higher ed “digitization” consulting
Public sector outreach/training/consulting
Events & Conferences

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Who?
College of Liberal Arts and Sciences
Creative, scientific, technical, critical, cultural, historical, social sciences
Merrick School of Business
Business, management, finance, analysis, marketing, entrepreneurship, IS/IT
College of Public Affairs
E-government, public policy, health, human services, criminal justice/forensics
School of Law
Intellectual property, families & children, international law, women & technology
Langsdale Library
Information access, retrieval, and archiving; information literacy, remote access to information

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Revenue Sources
Goal: Self-funding
Consulting/Design
Tuition share from
programs/certificates Development/
Fundraising
BootCamps & Corporate
Training Research Grants
Consulting Events & Conferences
Online CEU Delivery Joint ventures/
corporate partnerships
Franchised curriculum/
content Joint grants/programs/
initiatives with other
Federal job-training
Centers @ UB
funds

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Next Steps
Talk to EVERYONE in order to assess needs, gather ideas, build consensus, and initiate
collaboration
Develop ongoing feedback mechanism
Develop comprehensive strategy & proposal
Develop Center identity
Develop outreach vehicles:
Social media
Podcasts
Blog
Modular content
Develop and launch first BootCamp

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“It’s always been about the talent. And in the
future, that will be even more ciritical as agencies
will be staffed with a new breed of listeners,
students of the human condition, data
interpreters, and idea nurturers.”
Lisa Donohue, CEO, Publicis Groupe’s Starcom USA
(Advertising Age, “What the Media Agency of the
Future Will Look Like,” September 2010
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com