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Into the final steps –
 The state of the solar
market and the future of
        the CSI


     Max Dworkin


    September 16, 2010
REC Solar is one of the largest system
integrators in the US
World class engineering, construction and
procurement capabilities (EPC).
One of the largest and more professional sales
organizations in the industry
In depth understanding of the solar industry, and
how to serve customer requirements using solar
technology.
Experienced management team dedicated to
operational excellence and customer satisfaction
Lowering cost and creating scalability through
significant investment in Oracle ERP system and
standardized backend processes.
Proprietary products and services which lower
systems cost
Workforce of +500 passionate professionals
working to make a difference.
Serving customers form more than 13 locations
nationwide and expanding into new markets each
year


          Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Mainstream Energy operates in the downstream segment of the PV
value chain; delivering high value systems, services and products .

       PV Value Chain                                                                     Revenue contribution by segment
                                                                     $/
                                                                     W
                                                                      8.                                MSE Focus;                    1.3   7.91
                                                                      0                                 Delivery of                    5
                                                                                                        products, s
                                         Focus of                                                       ystems and
                                            our                                                           services               1.
                                         upstream                                                                                35                    Down-
                                         partners                                                                                                  3.60 stream
                                                                      6.
                                                                      0                                                                                45.5%
                                                                                                                            .4
                                                                                                                       .4   5
                                                                                                            1.05       5

                                                                      4.
                                                                      0                             1.35



                                                                                                                                                         Up
                                                                                                                                                         Up-
                                                                      2.                    1.12
                                                                                            1 12                                                   4.31 stream
                                                                      0                                                                                54.5%
                                                                                    .20
                                                                            .5
                                                                            9




                                                                   Source: Photon/Rogol 2006
      Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
IT S
IT’S OUR JOB TO STRETCH TECHNOLOGY AND
        INDUSTRY EFFICIENCIES. . .
  Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
BUT IT WILL NOT BE AN EASY RIDE AS WE
NEED TO GET THE COST DOWN TO
INCREASE DEMAND.
 Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Exponential growth in solar manufacturing capacity is
lowering cost. This in combination with increasing support
by state and federal government is resulting in rapidly
increasing demand.
                                             Solar (PV) Industry Growth
                       50000

                                                                                                                                    44149
                       45000

                       40000

                       35000
                  ty
     awatts Capacit




                                                                                                                            30570
                       30000

                       25000
                                                                                                                    21630
                       20000
  Mega




                                                                                                      15761
                       15000
                                                                                          12095

                       10000                                                    7913
                                                                    5500
                       5000                             3073
                                      1407   1985
                               1050
                          0
                               2004   2005   2006       2007        2008        2009       2010        2011         2012    2013    2014
   Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Our view: Total System Cost/Watt DC:
Commercial $4.30, Residential $5.50
             6.00


             5.00


             4.00
 Cost
 $/W                                                                                                               Installation,
             3.00                                                                                                  Racking,
                                                                                                                   BOS

             2.00                                                                                                  GP

                                                                                                                   Inverter
             1.00
                                                                                                                   Module

                    0
                                       Commercial                                   Residential
  Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
CSI Experience To date:

• > 3500 submitted application since 2007
   + Overall Positive experience
                        p
            Created significant demand in market
   - Additional administration burden
   - Additional cash flow management burden

• Field level support from Utilities was relatively
  good.
  good
   – Slower to execute automations and improvements but always
     open to discussions and input.



   Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
CSI Going Forward:
• Market Environment Going forward
  - High initial demand and rebate deployment has out passed
    downstream efficiency gains.
  - Module prices have stabilized with forecasted nominal declines
    in pricing.
          How will this effect demand in the market and what will be the
          industries reaction?

• Support plan going forward.
  – M k reaction will dictate next steps.
    Market   i    ill di
         - Additional MW deployment
         - Policy changes
         - Equipment prices
         - Technology improvements
   Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Summary
• CSI has been relatively successful in the first half
  of its existence during early adopter market.
• Total system cost is about hard analysis in the
  field, not about marketing promises.
• Work towards continued improvements in
  consumer value proposition through: Technology,
  Policy, Equipment, Installations, and pricing.
• Develop plans for both market acceptance or
  denial if other external factors cannot keep pace.


   Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Sample of Partners Customers




      Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Thank you for your attention!
                                           Questions?




                                                         Thank you.
                                                               y
                                        Poway High S h l 389 k
                                               i h School,   kW


Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.

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Max dworkin into the final steps

  • 1. Into the final steps – The state of the solar market and the future of the CSI Max Dworkin September 16, 2010
  • 2. REC Solar is one of the largest system integrators in the US World class engineering, construction and procurement capabilities (EPC). One of the largest and more professional sales organizations in the industry In depth understanding of the solar industry, and how to serve customer requirements using solar technology. Experienced management team dedicated to operational excellence and customer satisfaction Lowering cost and creating scalability through significant investment in Oracle ERP system and standardized backend processes. Proprietary products and services which lower systems cost Workforce of +500 passionate professionals working to make a difference. Serving customers form more than 13 locations nationwide and expanding into new markets each year Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 3. Mainstream Energy operates in the downstream segment of the PV value chain; delivering high value systems, services and products . PV Value Chain Revenue contribution by segment $/ W 8. MSE Focus; 1.3 7.91 0 Delivery of 5 products, s Focus of ystems and our services 1. upstream 35 Down- partners 3.60 stream 6. 0 45.5% .4 .4 5 1.05 5 4. 0 1.35 Up Up- 2. 1.12 1 12 4.31 stream 0 54.5% .20 .5 9 Source: Photon/Rogol 2006 Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 4. IT S IT’S OUR JOB TO STRETCH TECHNOLOGY AND INDUSTRY EFFICIENCIES. . . Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 5. BUT IT WILL NOT BE AN EASY RIDE AS WE NEED TO GET THE COST DOWN TO INCREASE DEMAND. Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 6. Exponential growth in solar manufacturing capacity is lowering cost. This in combination with increasing support by state and federal government is resulting in rapidly increasing demand. Solar (PV) Industry Growth 50000 44149 45000 40000 35000 ty awatts Capacit 30570 30000 25000 21630 20000 Mega 15761 15000 12095 10000 7913 5500 5000 3073 1407 1985 1050 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 7. Our view: Total System Cost/Watt DC: Commercial $4.30, Residential $5.50 6.00 5.00 4.00 Cost $/W Installation, 3.00 Racking, BOS 2.00 GP Inverter 1.00 Module 0 Commercial Residential Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 8. CSI Experience To date: • > 3500 submitted application since 2007 + Overall Positive experience p  Created significant demand in market - Additional administration burden - Additional cash flow management burden • Field level support from Utilities was relatively good. good – Slower to execute automations and improvements but always open to discussions and input. Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 9. CSI Going Forward: • Market Environment Going forward - High initial demand and rebate deployment has out passed downstream efficiency gains. - Module prices have stabilized with forecasted nominal declines in pricing.  How will this effect demand in the market and what will be the industries reaction? • Support plan going forward. – M k reaction will dictate next steps. Market i ill di - Additional MW deployment - Policy changes - Equipment prices - Technology improvements Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 10. Summary • CSI has been relatively successful in the first half of its existence during early adopter market. • Total system cost is about hard analysis in the field, not about marketing promises. • Work towards continued improvements in consumer value proposition through: Technology, Policy, Equipment, Installations, and pricing. • Develop plans for both market acceptance or denial if other external factors cannot keep pace. Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 11. Sample of Partners Customers Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
  • 12. Thank you for your attention! Questions? Thank you. y Poway High S h l 389 k i h School, kW Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.