overview of all our online elements

1. Rich Media Overview

4. ABOVE THE FOLD Banner Ad choices… Leader Board: 728x90 . Present throughout 90% of website! Largest inventory on the website! Banner Ad: 234x60- Great homepage presence above the fold! TRACKABLE !

7. INSIDE PAGE OPTIONS: Skyscrapers: 160x600 Great way to have presence on a page while people are scrolling down the ad stays put! These are TRACKABLE Cubes: 300x250

10. What is STICKY FISH? Clear Channel Cleveland’s Sticky Fish Rewards Program

11. What is STICKY FISH? Clear Channel Cleveland’s Sticky Fish Rewards Program

12. Clear Channel Immediate Response Program

13. Radio and the Internet: Radio Web Site Visitors an Attractive Audience Adults who visit radio web sites are more likely to frequently attend college or professional sports events, go to bars or night clubs, and seek out college level courses, according to recent analysis from The Media Audit. The study also found that adults who visit radio web sites earn $13,000 more in household income compared to the average U.S. adult . As a result, these consumers are highly active in leisure activities and shopping behavior. Currently, one in five adults who use the internet visits a radio web site in a typical month. According to the survey which was conducted in 88 U.S. markets, one in three radio web site visitors frequently attend college or sporting events (53% more likely than the average adult), nearly half go out to bars or night clubs (48% more likely), and more than one in four visitors plan to take a college level course in the next 12 months (47% more likely). Radio web site visitors are also more likely to be frequent travelers. Thirty-six percent frequently stay in hotels (24% more likely than the average adult), while 22% travel primarily for business (49% more likely). Nearly 30% have traveled by air to a foreign country in the past 12 months (17% more likely). Adults who visit radio web sites are also 26% more likely to be planning to take an ocean cruise in the next 12 months. When it comes to retail and consumer activities, adults who visit radio web sites are 28% more likely to be frequent beer consumers, 40% more likely to frequently shop sporting goods stores, and 32% more likely to be purchasing a new car, van, truck or SUV. Nearly one in ten owns a luxury foreign automobile such as a BMW, Porsche, Jaguar, Lexus, or Infiniti. Additionally, thirty-six percent have made 12 or more purchases online, a figure that is 79% more likely than the average adult. Among all radio web site visitors, 37% are considered heavy radio listeners, spending 180 minutes or more per day listening to a radio station. Among radio web site visitors, most can be found online between 1pm and 6pm. The Media Audit currently measures monthly visitors to radio web sites across 88 U.S. markets, enabling radio stations to examine total reach of a station’s combined radio and online audience. Source: The Media Audit, January 2008

14. Web #2 Ad Medium in Five Years According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large . The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, says the report, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing. Video advertising will be the principal disruptor of Internet advertising during this time, as its revenue grows sevenfold from $0.5 billion in 2007 to $3.8 billion in 2012 at a compound annual growth rate of 49.4%. Brand advertisers will shift significant amounts of money into video commercials, primarily from broadcast television and to a lesser extent from cable television. Karsten Weide, program director, Digital Media and Entertainment, says " What will (help) drive this trend is that consumers are starting to realize that, as opposed to TV, Internet video lets them watch what they want, when they want, and increasingly, where they want.“ IDC concludes that Search ads will remain at the top of the Internet ad hierarchy with revenue at $10.4 billion last year, reaching almost $18 billion in 2012. IDC believes search, now having almost 41 percent of the market share, will have just above 34 percent by 2012. Online video ad spending will grow from about $500 million in 2007 to $3.8 billion in 2012 and its Internet advertising share will expand from 2 percent to 7.4 percent. Referral and lead-generation services will see the second strongest market share gain, says IDC. Revenue from referral and lead generation services will grow from $2.3 billion in 2007 to $5.9 billion in 2012. Mobile advertising will also show robust growth but the segment will still have "just shy" of 1 percent of the overall online ad market by 2012. For more about this study , please visit IDC here Source: The Center for Media Research, Research Brief for June 10, 2008