1. Beyond Blogs Navigating the Effective Use of Social Media Tools

2. I decided not to make this presentation Pretty. It’s not about Pretty… It’s about NOW. This is about the newest form of marketing…. Kinda….

3. Social Media is not just a new messaging channel…. Social Media and PR are cousins but they are NOT the same thing.

5. Like these….

7. It’s all about the C’s Creativity Community Creation Connection Collaboration Conversation

8. People are not just demographics or audiences anymore. To connect with them, you need to understand that your relationships with them are more powerful than marketing.

9. If Social Media is so great, why aren’t more brands using it?

11. Yet , 49% of executives say social media should be monitored at the executive level and be allocated significant resources. 30% of marketing executives agree that social media is an unconventional new opportunity that businesses must grasp with a sense of urgency . And, Source: tns Media Intelligence

13. By examining how they are represented in any subgroup, strategists can determine which sorts of strategies make sense to reach their customers. spectators joiners collectors critics creators Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com. Inactives Creators Critics Collectors Joiners Spectators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above

14. inactives spectators joiners Collectors Critics Creators Adults Youth 18% 39% 25% 43% 12% 14% 25% 58% 48% 66% 44% 26%

15. People Assess your customers’ social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technologies to use A new definition of SMART P O S T

21. Case Studies Who’s using social media successfully?

23. Southwest Airlines

24. Dell

25. Dell

26. VanCity Credit Union Vancity is beginning to use social media. They offer RSS feeds on their home page. Their site offers a tonne of information They’re transparent and honest.