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Source: “PwC Advisory: How to capitalize on Lifestyle Advertising in a customer-centric world,”  p. 10, PricewaterhouseCoopers LLP, 2007 MEDIA SPENDING vs MEDIA CONSUMPTION

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  • 1. Source: “PwC Advisory: How to capitalize on Lifestyle Advertising in a customer-centric world,” p. 10, PricewaterhouseCoopers LLP, 2007 MEDIA SPENDING vs MEDIA CONSUMPTION