Social Networking 101: Expanding Your Sphere of Influence Online

Social Networking 101 ,[object Object]

Chrystie Corns President & Chief Marketing Strategist Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”

What is Social Media...and Why should I care?

http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637

Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measurable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions

What do I DO with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get more eyeballs in the sales funnel

Personal Branding – Who are you? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Research ,[object Object],[object Object],[object Object],[object Object]

Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?

Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Profiles – Must Haves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Facebook Is Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Marketing Strategy for Personal Profiles Fan Page Groups Events Facebook Applications

Profile Page Your Friends see this

Fill out your Bio: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Profile Page Tabs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Status Update ,[object Object],[object Object],[object Object],[object Object]

Connecting with Friends ,[object Object],[object Object]

What Can you Do with A Facebook Fan Page? Contests Coupons Exclusive Content Discussion Boards Content RSS Photos Videos Updates to Fans Status Updates Events Set up landing Page

Facebook Events ,[object Object],[object Object],[object Object],[object Object],[object Object],www.facebook.com/events.php

Facebook Groups http://www.facebook.com/groups.php

How do I let people know about my Fanpage, Events or Groups? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Twitter is Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://business.twitter.com/twitter101

Twitter ,[object Object],[object Object],[object Object],[object Object]

Find, Friend, & Follow ,[object Object],[object Object],[object Object],[object Object]

Background ,[object Object],[object Object],[object Object],[object Object]

How do I find folks to follow? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do I Tweet About? Anything (But please be yourself)

Okay..if you really want rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],The Rules of Engagement

Where do you find the time? ,[object Object],[object Object],[object Object],[object Object]

Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!

Social Networking 101: Expanding Your Sphere of Influence Online

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