About Bluestreak: Bluestreak is a global technology company focused on delivering advanced marketing data solutions for interactive agencies and advertisers. Originally founded in 1999, Bluestreak is one of the few buy-side international ad management platforms available. In early 2003, UK-based Aegis Media set out to create Isobar, a truly global, full-service digital marketing network. In 2007, Aegis and Isobar acquired Bluestreak out of the understanding that technology and marketing data platforms would continue to play an increasingly important role in the evolution of interactive advertising. From an enterprise-class third party ad serving to rich media and search tracking to reporting and analytics, Bluestreak’s platform is organized to provide essential marketing information as simply and accurately as possible. For more information, please visit www.bluestreak.com

1. Welcome to Bluestreak 5.0
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2. About Bluestreak
 Enterprise-class third party ad serving platform
 Founded in 1999
 Reputation for platform’s power, ease of use
and commitment to customer service
 Ability to scale large programs for direct clients
and agencies
 Headquarters in Watertown, MA & London, UK
 Global reach
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3. Supporting Leading Agencies and Advertisers
 We are dedicated to buy-side solutions
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4. Delivering the Essentials
 Cross-channel  Use in hours not  Reach and
data days frequency
 Powerful engine  Set-up  Campaign pacing
 Custom marketing
uploads wizards, templates
 Real-time data  Automated uploads dashboard
 Industry leading  Fits into your  Conversion
support workflow attribution
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5. Making it Easier to Launch and Track Campaigns
 We support your workflow requirements
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6. Unlocking Customer-level Insights
 We aggregate and de-duplicate data
Better insights to drive media efficiency and effectiveness.
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7. Rich Media / Video
Rich media templates reduce errors
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8. Rich Media - Example
Reebok Campaign
 Expandable video unit
with up to six minutes of
content
 Developed for delivery to
eight markets
 Tracked engagement and
interaction
Bluestreak’s Capability
 Delivery across multiple
markets
 Support full creative
freedom
 Central contact available
to troubleshoot
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9. Breaking Down the Search Silo
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10. Powerful, Robust Platform Integrates Data
 Bluestreak tracks cross-channel information seamlessly:
 Campaign performance – Bluestreak creates value through targeting
and retargeting capabilities. By leveraging integrated search keyword,
display, email and rich media tracking data, clients can learn more
about the impact their advertising has through each customer
interaction, direct action and sale. Bluestreak is an industry leader by
providing advertisers to the most historical data available.
 Data collection – Bluestreak’s conversion tags can capture up to 20
data points of information. This creates a competitive advantage for our
customers to leverage more data granularity to better understand how
users are interacting and behaving with your media.
 Segment targeting – Bluestreak provides behavioral targeting
capabilities. By dynamically serving content to specified segments,
Bluestreak’s technology ensures the most relevant creative is delivered
to maximize response.
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11. Bluestreak Reports
 Standard Reporting – campaign and audience
 Reach and frequency
 Media overlap
 Audience segmentation
 Time lag to conversion
 Pacing
 Enhanced Reporting
 Custom marketing dashboard
 Cross channel
 Conversion attribution
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12. Enhanced Insights: Campaign Dashboards
Campaign Dashboard Publisher Performance
Audience Creative Performance
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13. Campaign Benchmarks, KPIs
• Consumer-level conversion, attribution and targeting information
Example Attribution Reports: Using Insights to Develop Targeting Rules
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14. Summary and Next Steps
Cross-channel ad-serving Top customer support
a) Unified data platform for tracking a) Live support: 24/7
display, rich media b) Dedicated account teams
b) Same process for all campaigns c) Resources who understand your
c) Resources available to support new needs
campaigns and updates d) Live Training
Actionable reporting and analytics Competitive pricing
a) Real-time data a) Cost efficient
b) Automated templates b) Partner with agency remuneration
c) Key performance metrics
d) Visualization tools and templates
Fastest speed to launch
a) Campaigns running 40%-60% faster than DCLK
b) Keyword tracking at creative, placement and publisher lever
c) Placement, creative and keywords in bulk uploads
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