The document provides an overview of the GSMA annual PR briefing and outlines the structure and potential topics for their two major events: the Mobile Asia Congress (MAC) in 2010 and the Mobile World Congress (MWC) in 2011. It introduces the GSMA content team, discusses the positioning and format of the two events, and reviews the call for papers process including selection criteria, timeline, speaker management, and use of the Mobile World Live online portal. Frequently asked questions about speaking opportunities are also addressed.

1. GSMA – Annual PR Briefing MAC 2010 MWC 2011 GSMA Content Team 4 June 2010 11 June 2010

2. Objectives Get to know us Provide useful insights into our agenda development process Share the topics and themes for our two congress events Outline how we can effectively work together Review Call for Papers process and speaker selection criteria Help you have the best chance of getting your client included

3. Introducing GSMA Content Team Fernando Faria – Research Director Dan Winterbottom - Content Manager Lydia Davison - Content Manager Hilary Newton – Head of Conference Programme Management Rudolph Moncrieff – Digital Content Manager Roisin Hartshorn – Content Co-ordinator

4. Mobile Congress Positioning

5. GSMA Event Overviews In 2010 the Mobile Asia Congress will bring the highest level of mobile leadership together creating a unique environment of thought leadership. With a unique demographic of majority C-Level executives the event offers unparalleled networking opportunities and a world class conference agenda. The event celebrates the best of the Asia mobile industry in a truly global context. The GSMA’s Mobile World Congress presents a leading-edge conference programme featuring the highest level of speakers and attendees in the industry. This programme provides an unparalleled platform through which you and your company can highlight your role in and contributions to the incredibly dynamic and exciting mobile industry. Next year, MWC will once again provide a unique opportunity for sharing new perspectives and presenting your insights to an audience of over 50,000 senior mobile industry executives.

7. 4 Keynotes

8. Multiple Mobile World Live Keynotes

9. Longer Sessions covering Breaking IssuesKey Topic Overview Advertising Applications Augmented Reality Mobile Cloud Computing Consumer Electronics Devices Embedded Enterprise Media & Entertainment Internet Mobile Health Mobile Money Mobile Education Mobile Solutions for Retail Network Capacity Segmentation 5

11. 4 Keynotes

12. 1 Mobile World Live Keynote – Streamed Live

13. High Level Speakers across the AgendaKey Topic Overview Applications Advertising Consumer Electronics Devices Embedded Mobile Media & Entertainment mHealth Mobile Broadband Mobile Money 6

14. The Virtuous Circle of Content

15. Research Process – in Detail

16. The Call for Papers Process – Key Dates May Nov Oct Sep Aug Jul Jun Dec MAC 2010 28th 12th 23rd 21st Call for Papers Open Call for Papers Close 90% Speakers Confirmed Agenda on Website 14th 18th 30th 3rd MWC 2011 May Nov Oct Sep Aug Jul Jun Dec 9

17. Selection Criteria for Speakers from the Call for Papers Our primary objective for the Mobile Asia Congress and Mobile World Congress, as well as all GSMA events, is to deliver the most compelling conference programme possible. Proposals are judged fairly and equally based on the following criteria: Relevance of the subject Strength of the angle taken Originality of the content proposed Originality of the presentation format Newsworthiness of the content proposed Quality and level of the speaker Strength of the references offered Please check with speakers before submitting a panel NB: We might not use your submission exactly as it is displayed in its original format Every submission is treated in the strictest confidence and the programme development team is very happy to sign non-disclosure agreements to ensure the inclusion of any commercially sensitive material that would strengthen your proposal.

18. What Happens Next? Speaker Management Process We have evolved our traditional speaker management process Key relationship management Content Managers hold a closer relationship with speakers and their teams Moderator selection and briefing process brought forward for earlier engagement with speakers Earlier engagement with the production team for better management of rehearsals Online Resources Upload speaker contact information, biographies and photos Read and download the Speaker Information Guide Upload presentations Get the latest information as soon as it becomes available Onsite speaker lounge & speaker testing room Test and review presentations Book rehearsals for stage familiarisation and to test demos Space to meet with the session moderators and speakers Networking opportunities with refreshments

19. How Can You Help? Don’t engage with us just once or twice a year. Educate us all year round on: The importance of the sector your clients/company are active in The USPs/leadership of your clients The more we know, the more likely The sector will be included in the programme Your client/company will be seen as an authority in their sector If your submission is successful Ensure information channels remain open Double check all information on the speaker has been submitted Facilitate discussions with the moderator Be available during the event in case any issues arise

20. Mobile World Live

22. Mobile World Live extends the reach of the industry’s elite events, Mobile World Congress and Mobile Asia Congress throughout the year

23. Mobile World Live delivers dynamic thought-leading content and networking opportunities in an interactive Web 2.0 experience

25. Daily discussion around industry topicsExclusive Live feeds from Barcelona and Hong Kong Replay of keynote sessions within 8 weeks of the event

26. Audience Community Profile Global Audience

27. Contacts Contact us Contentteam@gsm.org Speakers@mobileasiacongress.com Speakers@mobileworldcongress.com Follow us on Twitter: gsmworld Submit a speaking proposal here www.mobileasiacongress.com/cfpmac10 www.mobileworldcongress.com/cfpmwc11

28. Frequently Asked Questions How are speakers selected? Speakers are selected on the topic relevance, originality and interest of their presentations, as well as on their proven ability and prominence in the industry. Does exhibiting/sponsoring the events impact my chances of getting a speaking slot? The agenda and speaking slots are developed independently of Congress sponsorship and exhibition: you cannot pay for speaking slots. Please contact our sales team on sales@mobileasiacongress.com or sales@mobileworldcongress.com should you wish to explore other commercial opportunities to enhance your organisation’s standing at our events. Can I submit a panel of speakers? Yes, but please check with them before submitting to ensure that they are available How many submissions should I make? There is no limit on the number of submissions you can make but it is important to only submit on areas of key importance to your business (as a guideline 1-5) How long are speaking slots? As a guideline, presentations are 20 minutes and panel discussions are 45

29. Frequently Asked Questions What if my presentation includes commercially sensitive material?The GSMA will sign non-disclosure agreements to ensure the inclusion of any commercially sensitive material that could strengthen a proposal.What are the costs involved in speaking?There is no charge to speak at our events. In fact every speaker is given a pass that enables them to attend the entire program, as well as access the exclusive speaker lounge.Does the GSMA pay for my flight and/or accommodation?Due to the unique way in which the GSMA is funded, we do not offer speakers financial support for flights and accommodation.When will I find out if my application is accepted?We make every effort to contact our successful applicants within two months of the close of the call for papers. If a speaker becomes unavailable, then a first reserve will be invited to assume the available speaker slot. Should you be planning on attending the event but are awaiting on the results of your proposal, we recommend you proceed with your registration for the event, and we will refund the cost of the purchased pass should you subsequently be selected to speak at the event. Does speaking at the Mobile Asia Congress preclude me from speaking at the Mobile World Congress? We consider each application independently for each event.

30. Any Questions? Thank you!