1. PAYware Mobile
Accept payments with your iPhone™
With confidence.
July 2010

2. Discussion Topics
• Partner Introduction
• PAYware Mobile Solution Overview
• PAYware Mobile Solution Details
• Setup Process
• PAYware Mobile Marketing Material
• Questions & Answers

3. • Contact TASQ
– www.tasq.com
– info@tasq.com
– 916.632.7600 / 800.827.8297

4. PAYware Mobile
The Complete Payment
Solution For Small Businesses
On-The-Go
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5. Wide Variety Of Small Businesses On-The-Go
• Jewelry vendor
• Handyman
What Do All These Small
• Architect Businesses Have In Common?
• Art dealer Self employed
• Carpenter Multi-taskers
• Restaurant delivery Watch the bottom line
• Electrician Juggle finances
• Avon lady Crunched for time
• Caterer
• Personal trainer Early adopter
• Music teacher Cash only
• Interior designer Mobile
• Pet Groomer iPhone user
• Photographer
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6. The Solution: PAYware Mobile
Introducing PAYware Mobile from VeriFone,
the proven leader in secure payments.
Gives customers exactly what they want … a simple, secure
way to pay with their credit cards.
Just swipe, sign and email the receipt. It’s that easy.
Now merchants will never miss a sale.
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7. Savings
There are lots of payments apps out there. But using an app alone
without a card encryption sleeve can be costly. With a card-present
solution, merchants can achieve considerable savings in transaction fees.
• Save by avoiding “card-not-present”
transaction fees
• Save time and eliminate manual entry errors
by swiping cards
• Eliminates check handling fees
• Improves cash flow
• Simplifies cash management
• Captures previously missed sales
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8. Simplicity
When merchants turn iPhone into a secure payment device, they’ll never
miss another sale. Combine the robust payment app with a durable card
encryption sleeve to create complete payment solution.
• Quickly converts iPhone into a mobile payment device
• Easily accept credit cards anywhere
• Eliminates human error from manual entry
• Easy navigation with a familiar interface
• Streamlined ergonomic card encryption sleeve
is custom fit for iPhone
• Simple signature capture and instantly emailed
receipts
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9. Security
Rely on the mobile solution developed based on years of expertise in payment
security. Card data is encrypted from the moment a card is swiped so
sensitive, unencrypted cardholder data never enters iPhone.
• Never stores sensitive card data and significantly
reduces merchants’ liability risks
• PA-DSS approved for the highest security available
• Compliant with all major card brands’ security standards
• Signature capture provides verifiable proof of purchase
• Real-time payments, hosted data center, monitoring
24/7
• Provides end-to-end security with VeriShield Protect
9

10. Solid
Rely on the leader in secure payments when choosing your mobile payments
solution. VeriFone’s innovation and continued support of its products are
second to none.
• Backed by 30 years of payment expertise
• Unparalleled customer support
• Marketing Support to help with selling efforts
10

11. Solution Details

12. Follow the Leader. Anywhere.
Merchants now can accept payments everywhere with the complete
solution from the company that defines payments.
PAYware Mobile
PAYware Mobile is an iPhone payment
solution comprised of an app, card encryption
sleeve, and gateway.
Simply swipe a card, capture a signature, and
ring up sales – with rock-solid security and
reliability – wherever business happens.
12

13. VeriShield Protect Encryption
Track data is encrypted at the mag-stripe reader via 128 bit AES that provides strong
hardware based encryption. The algorithm reformats the data in a manner that the POS
system perceives as unencrypted data.
Data decrypted at
PAYware Mobile Gateway
(PAYware Connect)

14. Card Encryption Sleeve
Easily slides on to
and firmly attaches Card slot properly
to iPhone 3G and designed for error-
iPhone 3GS free card reads
VeriShield Protect
encryption head
instantly encrypts
Integrated capacitive cardholder information
stylus extends normal
consumer habits with
signature capture
LED indicator
illuminates to indicate
when it’s time to swipe
Mini USB pass- through the credit card
charging connects with
any off-the-shelf mini
USB charger
14

15. Application Details
• Simple user interface:
Maximum usability; order
of prompting, menu
design, user interface
• View daily sales / transaction
details and perform batch
settlement remotely from
iPhone
• View transaction history via Security PIN Card Swipe Entry Email Receipt Signature Capture
the app or via the gateway
portal
• Email receipts to customers
with customized layouts and
fields to highlight special
promotions
• Location with latitude and
longitude points identifies
transaction location to aid Application Settings End-to-end Encryption Transaction Details Transaction Log
with dispute resolution
15

16. Easy to Use

17. Additional Options

18. PAYware Connect Gateway
• Works in conjunction with
VeriFone’s hosted gateway
service, PAYware Connect
• Manage entire estate of devices
including countertop and iPhones
• On demand sig capture and receipt
retrieval
• Enables merchants to efficiently
manage their business with
extensive reporting – such as
transaction history, post settlement
and transaction search
• Lets account administrators
activate, manage and even deactivate
access from iPhones that are lost or
stolen
• Extensive search capabilities find
specific transactions and gives
robust summaries to enable quick
and easy balancing
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19. Merchant Console – Virtual Terminal

20. Merchant Console – Reporting

21. Merchant Console – Manage Messaging to Customers
Touch points
with Merchant
customers

22. Custom Emailed Receipts

24. Another Sample Receipt

25. Set up Process
• Partner Steps for boarding a Merchant
1. Merchant is boarded at the processor (First Data, Global, TSYS, etc.)
2. Merchant Gateway Account is created by Partner (boarded on the
gateway)
3. Activation email sent automatically to Merchant (with credentials)
• Merchant Next Steps
1. Downloads the app from the Apple store
2. Clicks link from activation email to activate and login to the Merchant
Console.
3. Register iPhone – Merchant settings (Self Registration)
• Ready for Business!!
Note: Best practice is to run a small ($1) transaction to ensure processing and settlement are
correct prior to use.
Optional steps include setting up other user information, settlement options, customizing the
email receipt, and application settings.

26. Accept Card Payments Wherever Business Takes You
Partner Can:
• Attain previously unreachable
merchants
• Expand merchant base
• Increase sales volumes
• Reduce transaction fees
Visit www.paywaremobile.com to learn more
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27. Sales Materials and Training

28. PAYware Mobile Portal on VeriFone Zone
• VeriFone Zone has a new page
dedicated to all things PAYware Mobile
• The new PAYware Mobile portal gives
you access to selling tools, marketing
materials, and customizable merchant
leave-behinds
• To access this new resource, go to
www.verifonezone.com and click on
the PAYware Mobile Portal spotlight

29. PAYware Mobile Portal on VeriFone Zone
• With just a few clicks you can
download materials like the brand-new
PAYware Mobile Interactive Tool Kit,
vertical selling guides, flyers, data
sheets and branding guidelines
• To access this new resource, go to
www.verifonezone.com and click on
the PAYware Mobile Portal spotlight

30. Vertical SIC Codes
• If you need to classify verticals by the type of activity in which they are
primarily engaged, you’ll find a list of SIC codes, as well as, detailed research
in our sales kits on the Portal

31. Vertical Example
• There are millions of small business on the go. With the steady introduction of
new markets, VeriFone is able to provide you with extensive research and
sales tools to keep your business competitive in the marketplace
• On the Portal we listed several markets that are great candidates for PAYware
Mobile. Check back often as new verticals are continuously being added
Vertical flyer gives
brief overview of
selling markets
Vertical selling guide
is a detailed report
of individual market
segments

32. Customizable Merchant Sheet
• Creates awareness of PAYware
Mobile’s top features
Your info
here

33. Data Sheet and Merchant Sheet

34. Generic Die Cut
• The generic die cut showcases the three key features of PAYware Mobile
• Security
• Solid hardware
• Savings
• Can be customized

35. ISO Tool Kit
• PAYware Mobile ISO tool kit is comprehensive interactive sales guide containing
everything you need to know to sell PAYware Mobile to your merchant.

36. Promotions
• While you’re helping
merchants improve their
business, earn additional
income for yourself
• Until the end of August,
VeriFone will pay you $100 for
every three (3) new PAYware
Mobile Merchants

37. • Contact TASQ
– www.tasq.com
– info@tasq.com
– 916.632.7600 / 800.827.8297

38. Questions and Comments?
Remember to visit
www.verifonezone.com