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Simplifying Social Media Strategies

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Simple Marketing Now LLC
Simple Marketing Now LLC

This document provides an overview of social media and examples of how to use various social media platforms for research, connection, and differentiation. It discusses researching social media using tools like Google, blogs, Twitter, and LinkedIn. It also offers suggestions for connecting using sites like Facebook, Twitter, and LinkedIn. Finally, it provides ideas for differentiating oneself using blogs, profiles on sites like LinkedIn and Twitter, and collaboration tools.

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Simplifying Social Media. For Research, Connection & Differentiation Right Management Meeting Christine B. Whittemore 5/10/10
Simplifying Social Media ,[object Object],[object Object],[object Object]
Social Media Overview
Social Media Overview ,[object Object],[object Object]
What is Social Media? Markets are conversations.
John Jantsch/Duct Tape Marketing
Conversations ,[object Object]
Social Conversations Use Tools Like…
Digital Social Tools and Platforms Easy to use Mostly free Means to an end Facilitate conversation with people and build trust Represent…
Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
How is it affecting us? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Visibility is Critical! ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Breakup http://www.youtube.com/watch?v=RZDXfB0Rd4Q The Breakup http://www.youtube.com/watch?v=RZDXfB0Rd4Q
Change in Business Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many Tools Available To research To connect To differentiate
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Did you know? Journalists find story leads on Twitter. Hospitals use Social Media, too.
Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research: Start “Listening” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Up Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do You Follow Blogs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs: Valuable Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Reads Blogs? ,[object Object],[object Object],[object Object],[object Object]
What Makes a Blog Credible? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When You Identify Blogs of Interest: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Subscribe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explore Google
Experiment With Google
What Does Google Say About…
Explore BlogPulse
Explore AllTop ,[object Object],[object Object]
Explore Technorati ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Profile
Your Twitter.com Home Page
How Best to Use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Search
Bing.com/twitter
What To Look For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Check Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twellow: www.twellow.com
WeFollow: wefollow.com
URL Compressor: http://bit.ly/
Useful Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TweetDeck: Dowload to Desktop
TwellowHood: www.twellow.com/twellowhood/
Meetups & Tweetups
More Advanced Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TweetBeep
TwitPic
Twitter Chats http://spreadsheets.google.com/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE&hl=en&ui=2#gid=0
Advanced Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: John Jantsch, DuctTapeMarketing, http://www.ducttapemarketing.com/blog/2010/03/22/7-insanely-useful-ways-to-search-twitter-for-marketing/
Occupation Search ,[object Object]
Bio Search ,[object Object]
Twitter Search: “Near:City within:25mi”
Keep Up On Industry ,[object Object]
Competitive Eavesdropping ,[object Object]
Trending Photos ,[object Object]
Twitter Etiquette Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media In Action Examples
Laura Gainor ,[object Object],[object Object]
Absolutely Abby
Social Steve
Ideas…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow happenings at conferences with #mpb2b, #coverings2010… http://search.twitter.com http://wthashtag.com
Integrate Your Efforts ,[object Object],[object Object],[object Object],[object Object]
Start Participating… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Enables Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last Thoughts ,[object Object],[object Object],[object Object],[object Object]
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Marketing Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Will You Assess This Seminar? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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Simplifying Social Media Strategies