Corporate social responsibility and competitive advantage
Mette Halborg: Fairtrade
1.
2. Agenda
• My background
• Introducing the
Fairtrade
Organisation
• Fairtrade University
• CBS as Fairtrade
University
• Coffee break week 43
3. My background
• Mette Halborg
• Fairtrade Town Coordinator at Fairtrade
Mark Denmark
• metteh@fairtrade-maerket.dk
• Student at MSc BLC, Business and
Development Studies
4. About the Fairtrade Mark
Mission: to connect disadvantaged producers and consumers, promote fairer
trading conditions and empower producers to combat poverty, and take
more control of their own lives.
• National labelling
initiative
• FLO, Fairtrade Labelling
Organisation International
• FLO-Cert: certifying
Fairtrade
5. 5 principles
1) Empower producers to engage in the global market
2) Financial security – minimum price to producers
3) Investment in societal projects – premium to farmers and workers
4) Improve working conditions
5) Environmental sustainability
6. The strongest Ethical Brand
Please, state which of the following brands you know or have heard of.
7. Responsibility – why is it interesting for companies?
• Attractive for employees 90%
• Enhance brand reputation 83%
• Comply with consumer requirements 72%
• Comply with stakeholder requirements 69%
• Increase turnover 65%
• Enhance relations to the political system 46%
Source: Dansk Erhvervs
medlemsanalyse, september 2009
8. Fairtrade Mark Denmark
work in:
• Retail
• Wholesale
• The public
• And in many other
ways…
9. They support Fairtrade
Fairtrade means quality products at a A small price to pay to
fair pris. Also for producers! make a difference.
10.
11. 3 Campaigns
• Fairtrade Town
• Fairtrade University
• Fairtrade High School
Co-operation between
Fairtrade Mark Denmark and
MS ActionAid Denmark
12. Fairtrade University
International Campaign
• UK
– London School of Economics
– King’s College London
– St. Catherine’s College (University
of Cambridge)
– Linacre College (University of
Oxford)
• Canada
• Denmark
• Finland
• Germany Interaction between Business and
• New Zealand Global Responsibility
• Australia
13. What is a Fairtrade University?
• A university putting Fairtrade
and sustainbility on the agenda
• A concept for universities that
wish to act socially responsible
• Walk the talk
• Certain criterias must be
fulfilled to become Fairtrade
University
14. Fairtrade University – 6 goals
• Formal decision by CBS Management Team
• Steering comittee including members from CBS
Management Team and CBS Students
• Fairtrade products available at Campus – min. 5
products
• Serving Fairtrade coffee, tea and sugar at meetings and
conferences
• 2 yearly events with focus on Fairtrade and global trade
• Commitment to campaign for increased consumption of
Fairtrade products
15. Make CBS a Fairtrade
University
• Require more Fairtrade products on campus
• Contact:
Jonas Eder-Hansen: jeh.ikl@cbs.dk or
Janni Raundahl: info@360students.dk
16. Week 43
Coffee Break 27 October
• Registration via Facebook &
www.kaffepausen.nu
• Consume coffee, tea, chocolate,
juices etc.
• Fairtrade products in ”Spisestuerne”
• Goal: 100.000 participants
18. …and for another 5 million
people
• Approximately 1.2 million workers and
farmers in 60 developing countries in
Africa, Asia and Latin America benefit
from Fairtrade
• Including 827 cooperatives and
plantations
• More than five million people directly
benefit from Fairtrade
