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Internet Marketing
                                Process Overview




Weekly Communications Meeting
Monday, July 6, 2009
Christopher J. Braat, PhD
AC1-1-306
Agenda

• Process Overview
• Translation into Practice
• PMM and PLC
• Technical Discussion
  – MOSS Levels of Integration
  – Integration Details
• Summary
• Question & Answers




                                 Internet Marketing Process Overview | Jul. 6, 2009 l 2
Process Overview

• Why ?
  – Set and manage internal and external expectations
• How ?
  – Projectize our team and organization
  – Collaborative effort
  – What makes sense (aka … easy to manage)
  – Progressive elaboration




                                          Internet Marketing Process Overview | Jul. 6, 2009 l 3
Translation into Practice

• Requirements Driven
• Vendor Procurement
• Project Planning/Management
• Build & Deploy Schedule
• Testing Methods
• Change Control
• Reporting




                                Internet Marketing Process Overview | Jul. 6, 2009 l 4
PMM and PLC

• Project Life Cycle
  – Project Management (PMP/PMI)
  – Software Development (SDLC)
• CCF Internal PMO
  – Classical model
  – Suitable for traditional ITD Projects
• Adopted modified approach
• Training Session




                                            Internet Marketing Process Overview | Jul. 6, 2009 l 5
High Level PLC




                 Internet Marketing Process Overview | Jul. 6, 2009 l 6
IIM DEV Workflow




                   Internet Marketing Process Overview | Jul. 6, 2009 l 7
MOSS Levels of Integration


                                           MOSS
                                          MASTER
                                            PAGE
                                          LAYOUTS




                                        TEMPLATES




                                    MOSS PAGE LAYOUTS




                                     ABSTRACT LAYER




                                                                            INFRASTRUCTURE
                                                            USER-EDITABLE
                       COMPONENTS




                                                             HARD-CODED
                                     CONTROLS




                                                ANIMATION




                                                              CONTENT
                                      CUSTOM
                CODE




                          CODE
                 1.




                           2.




                                        3.




                                                    4.



                                                                  5.




                                                                                   6.




                                                                  Internet Marketing Process Overview | Jul. 6, 2009 l 8
Integration Details
•   MOSS Master Page Layout – “Foundational Design which all          1.) CODE - Code and code standards for any supported language
    templates and Page Layouts use”; usually includes Header,             (CSS, Java/JavaScript, HTML, AJAX, etc.)
    Footer, search, tracking code and other items consistently used
    on every page of the site using a certain Master Page Layout
                                                                      2.) CODE COMPONENTS – Standardized, interchangeable coded
                                                                          components used across multiple Page Layouts, may be jointly
•   Templates – “Logical Groupings of Page Layouts by Type or             developed (3 tab, 3 tab with picture, 3 tab with video, etc.)
    Section”; these do not exist in MOSS but are used for
    categorization; listed by numbers, for example:
    1.0 – Home Pages                                                  3.) CUSTOM CONTROLS – Embedded Plug-ins (DB, InfoPath
                                                                          forms, picture viewer)
    2.0 – Section Pages
    3.0 – Category
                                                                      4.) ANIMATION – Any item presenting animation to the end user
    4.0 – Index                                                           (JavaScript flyouts, video players, slide show feature,
                                                                          existing/new banners, Flash Controls, etc.)
    5.0 – Detail
    6.0 – Widgets
                                                                      5.) USER-EDITABLE or HARD-CODED CONTENT – Images and
                                                                          copy or blocks of text
•   MOSS Page Layouts – “MOSS Web Author editable page
    layouts” which are selected when adding a new page, denoted
    by n.x (ie – 3.1, 5.2, etc.)                                      6.) INFRASTRUCTURE – IA deliverables or any other architectural
                                                                           components (Taxonomy, URLs, SEO/PPC Tracking code)

•   Abstract Layer – “All possible items in a page layout”




                                                                                   Internet Marketing Process Overview | Jul. 6, 2009 l 9
Summary

• Processes are evolving to meet:
  – Client demands
  – Increased focus on quality
  – Improve efficiency
• What is needed:
  – Active management
  – Use and reinforcement
  – Continued refinement




                                    Internet Marketing Process Overview | Jul. 6, 2009 l 10
Thank you !

• Questions & Answers




                        Internet Marketing Process Overview | Jul. 6, 2009 l 11

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Process Presentation

  • 1. Internet Marketing Process Overview Weekly Communications Meeting Monday, July 6, 2009 Christopher J. Braat, PhD AC1-1-306
  • 2. Agenda • Process Overview • Translation into Practice • PMM and PLC • Technical Discussion – MOSS Levels of Integration – Integration Details • Summary • Question & Answers Internet Marketing Process Overview | Jul. 6, 2009 l 2
  • 3. Process Overview • Why ? – Set and manage internal and external expectations • How ? – Projectize our team and organization – Collaborative effort – What makes sense (aka … easy to manage) – Progressive elaboration Internet Marketing Process Overview | Jul. 6, 2009 l 3
  • 4. Translation into Practice • Requirements Driven • Vendor Procurement • Project Planning/Management • Build & Deploy Schedule • Testing Methods • Change Control • Reporting Internet Marketing Process Overview | Jul. 6, 2009 l 4
  • 5. PMM and PLC • Project Life Cycle – Project Management (PMP/PMI) – Software Development (SDLC) • CCF Internal PMO – Classical model – Suitable for traditional ITD Projects • Adopted modified approach • Training Session Internet Marketing Process Overview | Jul. 6, 2009 l 5
  • 6. High Level PLC Internet Marketing Process Overview | Jul. 6, 2009 l 6
  • 7. IIM DEV Workflow Internet Marketing Process Overview | Jul. 6, 2009 l 7
  • 8. MOSS Levels of Integration MOSS MASTER PAGE LAYOUTS TEMPLATES MOSS PAGE LAYOUTS ABSTRACT LAYER INFRASTRUCTURE USER-EDITABLE COMPONENTS HARD-CODED CONTROLS ANIMATION CONTENT CUSTOM CODE CODE 1. 2. 3. 4. 5. 6. Internet Marketing Process Overview | Jul. 6, 2009 l 8
  • 9. Integration Details • MOSS Master Page Layout – “Foundational Design which all 1.) CODE - Code and code standards for any supported language templates and Page Layouts use”; usually includes Header, (CSS, Java/JavaScript, HTML, AJAX, etc.) Footer, search, tracking code and other items consistently used on every page of the site using a certain Master Page Layout 2.) CODE COMPONENTS – Standardized, interchangeable coded components used across multiple Page Layouts, may be jointly • Templates – “Logical Groupings of Page Layouts by Type or developed (3 tab, 3 tab with picture, 3 tab with video, etc.) Section”; these do not exist in MOSS but are used for categorization; listed by numbers, for example: 1.0 – Home Pages 3.) CUSTOM CONTROLS – Embedded Plug-ins (DB, InfoPath forms, picture viewer) 2.0 – Section Pages 3.0 – Category 4.) ANIMATION – Any item presenting animation to the end user 4.0 – Index (JavaScript flyouts, video players, slide show feature, existing/new banners, Flash Controls, etc.) 5.0 – Detail 6.0 – Widgets 5.) USER-EDITABLE or HARD-CODED CONTENT – Images and copy or blocks of text • MOSS Page Layouts – “MOSS Web Author editable page layouts” which are selected when adding a new page, denoted by n.x (ie – 3.1, 5.2, etc.) 6.) INFRASTRUCTURE – IA deliverables or any other architectural components (Taxonomy, URLs, SEO/PPC Tracking code) • Abstract Layer – “All possible items in a page layout” Internet Marketing Process Overview | Jul. 6, 2009 l 9
  • 10. Summary • Processes are evolving to meet: – Client demands – Increased focus on quality – Improve efficiency • What is needed: – Active management – Use and reinforcement – Continued refinement Internet Marketing Process Overview | Jul. 6, 2009 l 10
  • 11. Thank you ! • Questions & Answers Internet Marketing Process Overview | Jul. 6, 2009 l 11