The document outlines the process for integrating 5 sites into 2 sites, including mapping existing site architectures, identifying stakeholders, creating personas, identifying core needs of the personas, creating a taxonomy to reflect those needs, wireframing templates and content, and user testing to create a more effective sales and property management site.

1. We are not a
HA specialist

2. Integrating
5 sites into
2

3. Map out the existing site
architectures

4. Identify all key stakeholders;
internal and external

5. Create Personas

6. Create Personas
Young professional Student Family unit Retired
Impulse buys Creative Responsible Peaceful
Independent Sociable Financially conscious Thoughtful purchases
Likes bike riding Web savvy Likes picnics Likes gardening
Likes the cinema

7. Identify their core needs
Instant response Friendly service Peace of mind Stability
Easy processes Social contact Budget Reliability

8. Create a taxonomy
• Reflecting the personas needs

9. Create a taxonomy
• Reflecting the personas needs
• Information needed to meet those needs

10. Create a taxonomy
• Reflecting the personas needs
• Information needed to meet those needs

11. Wireframe Process
• Identify the templates needed

12. Wireframe Process
• Identify the templates needed
• Identify the content needed and apply to the templates

13. Wireframe Process
• Link the pages creating an interactive prototype

14. Wireframe Process
• User testing and reviewing until the wireframes are
perfect; fulfilling all the needs from identified personas.
✓

16. Create a more effective sales and
property management site with
comprehensive property search
features

24. Self-service

25. Ideas

26. Intuitive CMS