This document summarizes a proposal for the Southern California Salt Festival, a 3-day music and action sports event. It would feature top musical artists and athletes in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture over 200,000 attendees in year one. The document outlines partnership opportunities for brands, including exclusive positions, media exposure, on-site activation, and ancillary marketing programs. It proposes funding the event through an investment fund that would return principal to partners at the end of a 3-year term, allowing them to enjoy benefits without financial risk.
2. Pacific Channel Brands Notice The following pages contain proprietary information of Pacific Channel Brands (PCB) and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with PCB. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties .
3.
4.
5.
6. Imagine … The hard to engage 18 – 34 demo camping, swimming, watching action sports, listening to music, shopping, sampling, testing new products Capturing and holding the elusive “counter culture” audience’s attention A “captured” audience anticipated to exceed 200,000 in year 1, enjoying a three day mega-event Creating relevant content for re-distribution into traditional and new media outlets for this audience’s consumption
