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For more information about how you can increase your business using this low cost, highly
effective marketing visit
www.whymobileme.com
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Text marketing campaigns are becoming very common place in today's retail and service sectors.
From golf equipment shops to restaurants and from butchers to hardware stores, text marketing is
becoming an essential marketing and advertising tool which companies dare not ignore.
There are many advantages and obvious benefits to running this type of marketing campaign over
more traditional methods, but here are what I consider to be the top six.
1. Open Rate and Response Rate
Statistics don't lie. Text messages have a 98% open rate. Mobile coupons and special offers sent
by text message have a redemption rate of between 5% and 15% as compared to 1% and lower
for traditional coupons. If you want your marketing message or special offer read and used, then
text marketing out performs all others with quite a bit to spare.
2. Low Cost and High Return on Investment
Commercials, print ads, sponsorship and outdoor advertising can all be cost prohibitive for many
bar those with lavish marketing and advertising budgets. Text marketing however has such low set
up and running costs that campaigns can be launched and executed for a fraction of costs
associated with the more traditional marketing channels.
With the cost effectiveness and high response rates of text marketing campaigns, there are
simply no other marketing mediums out there that can touch it for return on investment.
3. Intimacy and Personalization
Your keys, your wallet and your phone - these are the only things that you never leave home
without. The mobile phone is probably the most intimate object that a person owns in the fast
moving digital age and few electronic gadgets have become as close a part of our daily lives than
our mobile phone. Because mobile phones are such a personal part of our world, this form of
mobile marketing has the potential to create a uniquely powerful impact on the recipient. Text
messages can be personalized to the recipient and delivered to their pockets within seconds; no
other form of marketing can achieve this level of intimacy and personalization.
4. Speed and Flexibility
We now live in the fast moving information age where circumstance and environment can change
on a daily if not hourly basis. The modern business must be flexible and adaptable to keep pace

2. with the change and so must their marketing campaigns. As there is virtually no lead time to text
message marketing, campaigns can be conceived of and delivered to their target audience in a
matter of minutes. Whether it's driving footfall on a slow day or clearing stock before months end,
the speed of a text message cannot be matched. Text marketing allows businesses to immediately
respond to the events of the day or to a competitor's special offer almost instantaneously.
5. Highly Targeted
The days when marketers could send out marketing messages into the ether in the hope that they
would land on their target consumer are over. For any company with even one eye on costs it's
now essential that every marketing and advertising campaign they run is highly targeted.
Marketing messages sent by text message are sent directly to the pockets of their target market
and are opened within minutes and sometimes seconds. In addition to this, as these subscribers
have already opt-ed in to receiving these marketing messages they are much more likely to
purchase than the recipients of other types of marketing messages.
Traditional marketing took the carpet bomb approach where as text marketing takes the sniper
approach. As a result of this no other form of advertising can compete with text message
marketing when it comes to reaching the most highly targeted audience.
6. People Want Offers
Text marketing campaigns do not always have to contain an offer but the most effective generally
do. In a recent survey 70% of consumers said they were happy to receive marketing text
messages provided they were invcentivised and in control. According to another survey from the
National Consumer Agency, 30 per cent more people are using coupons than in 2008 and mobile
coupons have a much higher redemption rate. Now more than ever before people are demanding
value and actively searching for deals and special offers. There is no quicker and easier way to
deliver those special deals to consumers than through a text message.
So there it is, the six main reasons why I believe that text marketing out performs all the traditional
forms of marketing.
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3. For more information about how you can increase your business using this low cost, highly
effective marketing visit
www.whymobileme.com
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