This document appears to be notes from a meeting or presentation that discusses various topics related to a company's marketing initiatives. It mentions reaching a milestone of donating 1 million pairs of shoes, an employee contest to design shoes, integrating a check-in app to win prizes, positive results from social media sharing of a promotion, and plans to create a video to mark a milestone of donating 1 million pairs of shoes. The document covers updates on different campaigns and partnerships to promote this company's mission.

1. welcome!
Thursday, January 20, 2011

2. self-
expression
is a
great
motivator
Thursday, January 20, 2011

3. storytelling without participation is just telling
Thursday, January 20, 2011

4. +
Thursday, January 20, 2011

5. at&t and toms shoes television commercial
Thursday, January 20, 2011

6. 1MM pair milestone
Thursday, January 20, 2011

7. sole styler + employee extension
Thursday, January 20, 2011

8. sole styler + employee extension
Thursday, January 20, 2011

9. promo samples
Thursday, January 20, 2011

10. promo samples
Thursday, January 20, 2011

11. sole styler results:
18K shoes designed
55K total entries to win the trip
3:12 spent on site on average
9K employee designs
Thursday, January 20, 2011

12. gowalla integration
Thursday, January 20, 2011

13. gowalla integration
Thursday, January 20, 2011

14. gowalla sharing
Thursday, January 20, 2011

15. gowalla results (2-week program):
1K prizes won toms shoes & iphones
5.5K entered to win trip
25% shared the news facebook & twitter
2K at&t store check-ins
522K users reached source: tweetreach
Thursday, January 20, 2011

16. shoe drop team
Thursday, January 20, 2011

17. 1MM shoe drop video
Thursday, January 20, 2011

18. thanks!
Thursday, January 20, 2011