1. WHAT WILL YOU BROADCAST? WHO WILL MAKE IT? HOW WILL IT BE MADE? HOW WILL IT BE SUSTAINED? Digital Proto-types Digital Radio Proto-Types – Session Paper for 2007 CBAA Conference. © 2007 Chris Johnson. Developed for consideration of member stations of the Community Broadcasting Association of Australia. Previous Slide Next Slide

2. (A) Expectations for digital radio - government & community perspective (B) Digital radio developments as we prepare for transmission (C) Ways to use existing online tools to road-test digital radio (D) Overcoming challenges: create simultaneous analogue and digital broadcasts (E) Creating Digital Prototypes Aim of session is to explore: Previous Slide Next Slide

3. Digital radio ideally should not directly 'copy' analogue broadcasts ‘ Supplementary’ or ‘complimentary’, not ‘replacement’ technology Straight simulcast is a wasted opportunity A motivator for existing analogue program makers Let’s forge new territories in the digital terrain (A) Government Perspective Previous Slide Next Slide

4. Online Media services have converged media platforms Community chooses innovation over high quality A.V. An opportunity to engage new types of program makers and artists Case Study: http:// www.outloud.tv /about/ Pioneer the digital terrain in partnership with the community Community Perspective Previous Slide Next Slide

5. What it looks like now, http://www.pure-digital.com/images/jpg/Products600/VL-60905.jpg ? How will commercial radio use text streaming ? How would you use text streaming (B) Digital radio developments Previous Slide Next Slide

6. What it will look like in 24 months http://www.everyvillage-me.us/Maine%27s%20Peace%20Jukebox/MusicFrameSet.htm ? How will commercial radio use image streaming ? How would you use image streaming The Timing is advantageous Community radio is best positioned to use the digital platform in engaging ways (B) Digital radio developments Previous Slide Next Slide

7. How do we get prepared? How do we see what works? How can we learn how to make digital radio? http://www.evtv1.com/player.aspx?itemnum=7101 Wax On / Wax Off Previous Slide Next Slide

8. Create multiple outcomes with your digital prototypes: 1st bird = paint our online fence, making it more attractive to the online viewer 2nd bird = enhance your stations assessment and record keeping resources 3rd bird = whilst performing these tasks, we will be learning how to do digital radio karate Digital radio is more closely aligned with existing online media platforms than analogue radio Online Tools To Trial Digital Radio Previous Slide Next Slide

9. Combine what you already broadcast… … .with want you want to broadcast in the digital radio age http:// www.spacialaudio.com/products/sambroadcaster/shots.html#top Wax On Wax Off Previous Slide Next Slide

10. Wax On Wax Off Previous Slide Next Slide Your Net Station is now up & Running! http://www.spacialaudio.com/products/sambroadcaster/shots.html#top Online radio scheduling software to do the lot! Enhancement to Current Station resources Your Online Fence Karate you want to learn

11. Wax On Wax Off Previous Slide Next Slide Program Self assessment – presenters can access logs of their shows Audio Recording/Upload Software http://www.nch.com.au/vrs/screenshots.html Creating a different program stream to your analogue simulcast Enhancement to Current Station resources Your Online Fence Karate you want to learn

12. Wax On Wax Off Previous Slide Next Slide Program ‘highlights’ packages uploaded to website to showcase programming Online flash audio player http:// www.edgeradio.org.au/player/musicplayer.php?player =sponsor Cont….Creating a different program stream to your analogue simulcast Enhancement to Current Station resources Your Online Fence Karate you want to learn

13. Wax On Wax Off Previous Slide Next Slide Electronic log forms for lodging to apra, or program content analysis Activate presenters to log music playlists online http:// www.kexp.org/playlist/playlist.asp Or Simply post text to a forum thread http:// www.edgeradio.org.au/hub/viewtopic.php?t =660&postdays=0&postorder= asc&start =90 Ways to use text streaming functions Enhancement to Current Station resources Your Online Fence Karate you want to learn

14. Wax On Wax Off Previous Slide Next Slide Presenters can start to collect visual support for your content Online audio/visual streamer http://www.everyvillage-me.us/Maine%27s%20Peace%20Jukebox/MusicFrameSet.htm Activate Presenters to Embed Photos into your website http://www.flickr.com/photos/71037844@N00/show/ Ways to add visual streaming Enhancement to Current Station resources Your Online Fence Karate you want to learn

15. Stations will be expected to facilitate dynamic digital content Stations will be challenged to empower radio makers Need to create transferable content It’s just bits and ‘stuff’ Why not digitise your resources in preparation for digital broadcasting? (D) The resource challenge Previous Slide Next Slide

16. Smart use of content and record keeping Cross-platform Info management has multiple outcomes and benefits Combine information that you want manage effectively… … with what your audience wants to consume Convergence is the key, not a buzz word Previous Slide Next Slide

17. Digitize resources whilst improving operations and transparency Benefit the station now by digitising content You will be rewarded Justifying the transition to your managers/board Previous Slide Next Slide

18. Challenge A: Improving Record keeping for our CD Catalogue Challenge B: Increasing access for volunteers to our music catalogue Challenge C: Decreasing labour involved in assessing and cataloguing music to our digital library Challenge D: Improving accuracy of information filed onto our music catalogue Challenge E: Increasing radio announcer knowledge of music on catalogue Challenge F: Demonstrating our music knowledge to our audience through online resources Case Study: Edge Digital Music Catalogue Previous Slide Next Slide

20. 2. Online music review forms http://www.edgeradio.org.au/Reviews/review-form.php Digital Output = http:// www.edgeradio.org.au/Reviews/reviews.php Outcomes… Outsourcing music database entry work to publicists and the ‘trusted’ public (Challenge C) Improving accuracy of our database (Challenge D) New music page (Challenge F) http://www.edgeradio.org.au/musicstock/newmusic.html More accurate info announced on-air (Challenge E) Solution = 2 new digital resources Previous Slide Next Slide Challenge F: Demonstrating our music knowledge to our audience through online resources Challenge E: Increasing radio announcer knowledge of music on catalogue Challenge D: Improving accuracy of information filed onto our music catalogue Challenge C: Decreasing labour involved in assessing and cataloguing music to our digital library Challenge B: Increasing access for volunteers to our music catalogue Challenge A: Improving Record keeping for our CD Catalogue

21. Album art collected through stock database can be displayed on digital radio image display Music Notes can be displayed as scrolling text on digital radio LCD displays It can start online, and move out from there! All this data is transferable to digital radio devices Previous Slide Next Slide

22. Find you feet by Trialing prototypes together Pilot streaming facilities Contribute content to a shared resource = share the load Trial practical ways between like minded people Generate digital content to enhance analogue content (E) Creating Digital Prototypes Previous Slide Next Slide

23. Contact: chris@edgeradio.org.au Digital Proto-types… ….Start Talking Now Previous Slide Next Slide