Website workout - design for conversion
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Slides from 5 minute presentation on tips for improving conversion rates - converting passive web visitors into active users, to help achieve website objectives. The notes for these slides are also on Slideshare: http://www.slideshare.net/cazazz/website-workout-notes
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Website workout - design for conversion
- 1. website workout (design tips for improving visitor conversion rates) Carolyn King www.credos.com.au
- 2. 1 Get motivated • • • Fitter website = $$$ Small changes make a big difference Set goals and track them • Improving conversion rates is quicker and cheaper than SEO effort
- 3. 1 1000 visitors X 5% conversion = 50 sales 2000 visitors X 5% conversion = 100 sales 1000 visitors X 10% conversion = 100 sales
- 4. 2 Carrot • quick/easy • right price • better than • • • or stick? problems/challenges performance costs or effort alternatives • risks & unknowns • useful • procrastination • rewarding • competition • etc... • etc...
- 5. 2 Incentives Imperatives
- 6. 3 Stand in their shoes, not yours • address you (the user) • focus on needs & benefits (not facts & features) • use emotions before logic • anticipate concerns • talk their language
- 7. It's about... 3 ...you (not us) benefits emotions
- 8. 4 • • • Call them to action use active language (verbs, pronouns) be bold (ask/command politely) suggest urgency, instant gratification • draw attention (sparingly) • right time and place • have an action on every page
- 9. 4 Sign up for a FREE trial Start sending files within minutes Contact our team now and see how we can save you money Try it for yourself – it's free Limited stock – buy now Browse Help me find the right product More info Contact us, we're here to help Read more Download the full article Click here Product brochure Yes, send me updates Submit Tell me about special offers
- 10. 5 • • • Remove hurdles reduce distractions less navigation, no dead ends address reasons not to buy/act • provide reassurance at decision points • improve usability & accessibility
- 11. 5 simplicity...
- 12. 5 reassurance...
- 13. 5 usability... easy to find phone number mobile friendly avoid low contrast like this
- 14. Fitness round-up 1 Set clear goals 2 Answer needs & provide incentives 3 Address the audience directly 4 Provide clear, inviting calls to action 5 Remove barriers to conversion
- 15. Carolyn King email info@credos.com.au | web www.credos.com.au | twitter @CredosAssoc