Guest lecture for Dr Jenny Martin at University of Melbourne. 15 May 2014.

1. SOCIAL
MEDIA FOR
SCIENTISTS
A lecture for
@scidocmartin
By Joyce Seitzinger
University of
Melbourne
15 May 204
lickrcclicenseFunksouphttp://www.flickr.com/photos/funksoup/403990660/

2. Kia Ora!
Goedemorgen!
Gidday!

3. Joyce Seitzinger
@catspyjamasnz

4. 2 PARTS
• Mapping your use of social media
• What is happening with science and
social media?

5. LINK TO DIGITAL HANDOUT
http://tiny.cc/scidocmartin

7. MY E-LEARNING ROLE
Moodle
Admin
Course
Builder
Learning
Designer Teacher
eLearning
policy &
strategy
Trainer
Moodle
Helpdesk
Graphic
Designer

8. SOCIAL MEDIA SAVED MY LIFE…

9. MY STATS
• On Twitter since Nov 2007
• Followers - 7400
• Tweets - 34557
• Organiser PLE Conference 2012
• Blogger – 16K downloads
• Instagram – 1043 pics
• Linkedin – 500+ connections
• Slideshare most viewed: 26555
views
• Most shared open educational
resource: Moodle Tool Guide
• Flickr – 5989 photos
• Klout – 70
• Scoopit – 5 boards
• Dropbox & Google Drive/Docs
• And counting….

10. NETPRAX
Deakin University, Faculty of Health
March 2013 - Jun 2014
100 participants
Embedding networked practice for
personal learning, teaching practice
and research practice
iPad based
Mozilla Open Badges
Yammer/Facebook/Blog
Twitter.com/netprax

13. lickrcclicenseFunksouphttp://www.flickr.com/photos/funksoup/403990660/

14. People live their lives and learn across multiple
settings, and this holds true not only across the
span of our lives but also across and within the
institutions and communities they inhabit – even
classrooms, for example. I take an approach that
urges me to consider the significant overlap
across these boundaries as people, tools, and
practices travel through different and even
contradictory contexts and activities.
KRIS GUTIERREZ

15. JOI ITO
“I don’t think education is about
centralized instruction anymore; rather, it
is the process [of] establishing oneself as
a node in a broad network of distributed
creativity.”
@joi

16. 16
CRICOS
Provider
Code:
00113B

17. 17
CRICOS
Provider
Code:
00113B

18. cc license http://www.flickr.com/photos/shareski/2655113202/

19. DIGITAL VISITOR / DIGITAL RESIDENT MAPPING
Personal
Institutional
ResidentVisitor

21. QUICK EXERCISE Personal
Institutional
ResidentVisitor

22. DIGITAL RESIDENCY MAPPING
http://tallblog.conted.ox.ac.uk/index.php/2012/11/19/vr-mapping-at-educause/

23. cc licensed flickr photo by courosa: http://flickr.com/photos/courosa/
344832659/

24. cc licensed flickr photo by courosa: http://flickr.com/photos/courosa/2922421696/
INSERT ANY PROFESSIONAL

25. ABOUT THE TOOLS

26. ABOUT THE PEOPLE
cc licensed flickr photo by shareski: http://flickr.com/photos/shareski/

27. Everyone has the same building blocks…
…but how do you put them together?

28. • Which platform do you
use for your
information streams?
• What are advantages/
disadvantages?
• Where do you
keep your work?
• Is it digital or
analog?
• Private or public?
• Where do you keep
track of your digital
files and resources?
• What are
restrictions/
benefits?
• How safe are your
collections?
• Do you share
collections with
others? Why or why
not?
• Who are you
connected to?
• Which tools do
you use to
communicate with
other students?
• Are the tools
public or private?
• What are
advantages or
not?
• How much do you
share about you?
Conversation/
Hub
Curation
Information
Streams
Portfolio
You
Exercise: Sketch your diagram
and tools as we go through
the PLN model

29. • Which platform do you
use for your
information streams?
• What are advantages/
disadvantages?
• Where do you
keep your work?
• Is it digital or
analog?
• Private or public?
• Where do you keep
track of your digital
files and resources?
• What are
restrictions/
benefits?
• How safe are your
collections?
• Do you share
collections with
others? Why or why
not?
• Who are you
connected to?
• Which tools do
you use to
communicate with
other students?
• Are the tools
public or private?
• What are
advantages or
not?
• How much do you
share about you?
Conversation/
Hub
Curation
Information
Streams
Portfolio
You

30. http://www.flickr.com/photos/will-lion/3974469

36. Many students already have confident social
identities online, but developing identities
as learners, writers, scholars, citizens —
these are important tasks as part of higher
education.
- Catherine Cronin
http://catherinecronin.wordpress.com/2014/02/12/openeducation-and-
identities/
ROLE OF INSTITUTION IN DIGITAL IDENTITY

37. If institutions of learning are going to help
learners with the real challenges they face…
[they] will have to shift their focus from
imparting curriculum to supporting the
negotiation of productive identities through
landscapes of practice.”
- Etienne Wenger (Digital Habitats, 2010)
ROLE OF INSTITUTION IN DIGITAL IDENTITY

38. • Which platform do you
use for your
information streams?
• What are advantages/
disadvantages?
• Where do you
keep your work?
• Is it digital or
analog?
• Private or public?
• Where do you keep
track of your digital
files and resources?
• What are
restrictions/
benefits?
• How safe are your
collections?
• Do you share
collections with
others? Why or why
not?
• Who are you
connected to?
• Which tools do
you use to
communicate with
other students?
• Are the tools
public or private?
• What are
advantages or
not?
• How much do you
share about you?
Conversation
/Hub
Curation
Information
Streams
Portfolio
You

39. cc licensed flickr photo by Will Lion: http://flickr.com/photos/will-lion/

40. Artefacts Discovery Selection Collection Sharing
The social curation process
Social curation is: “the discovery, selection, collection
and sharing of digital artefacts by an individual for a
social purpose such as learning, collaboration, identity
expression or community participation.”
Seitzinger, 2014, Networked Learning Conference
Proceedings

41. Artefacts Discovery Selection Collection Sharing
The social curation process

51. • Which platform do you
use for your
information streams?
• What are advantages/
disadvantages?
• Where do you
keep your work?
• Is it digital or
analog?
• Private or public?
• Where do you keep
track of your digital
files and resources?
• What are
restrictions/
benefits?
• How safe are your
collections?
• Do you share
collections with
others? Why or why
not?
• Who are you
connected to?
• Which tools do
you use to
communicate with
other students?
• Are the tools
public or private?
• What are
advantages or
not?
• How much do you
share about you?
Conversation Curation
Information
Streams
Portfolio
You

52. MAKER CULTURE
• Here Comes
Everybody
• Making is
Connecting

53. START EASY - SLIDES
• www.slideshare.net/timbuckteeth
• www.slideshare.net/gconole
• www.slideshare.net/courosa

54. A NEW FRONTIER FOR UNIVERSITIES &
ACADEMICS

55. ACADEMIC BLOGGING

56. ACADEMIC BLOGGING
Using social media has helped give my research a media
profile which otherwise would have been impossible,
particularly at this stage of my career. It’s made me easy to
discover for journalists and it’s helped me forged a rich
array of connections with the broader community who have
been the subject of my research. I’ve also found that,
increasingly, journalists have read my blog posts or listened
to my podcasts before they contact me and it hugely aids
the subsequent dialogue.
Mark Carrigan
http://blogs.lse.ac.uk/impactofsocialsciences/
2013/02/04/the-value-of-academic-blogging/

57. ACADEMIC TWEETING

58. 5 TWITTER & SCIENCE MYTHS
1. Serious scientists don’t tweet
2. Twitter takes too much time
3. You can’t be meaningful in 140 characters
4. Twitter erases boundaries between students
and faculty
5. Twitter is only for self-promoters
Sarah Boon, http://www.cdnsciencepub.com/
blog/scientists-using-twitter-dispelling-the-
myths.aspx

59. IS IT WORTH IT?

60. CROWDFUNDING

61. DISSEMINATION – SHARE EARLY, SHARE OFTEN
Jason Priem
http://
www.nature.com/
nature/journal/v495/
n7442/full/
495437a.html

62. ACTION RESEARCH WITH A COMMUNITY

63. ALTMETRICS
“the new, online tools of scholarship begin
to give public substance to the formally
ephemeral roots of scholarship: the
discussions never transcribed, the
annotations never shared, the introductions
never acknowledged, the manuscripts saved
and reread but never cited. These backstage
activities are now increasingly tagged,
catalogued, and archived on blogs,
Mendeley, Twitter, and elsewhere.”
Jason Priem http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/
altmetrics-twitter/

64. ALTMETRICS – TRACKING YOUR DATA
DOPPELGANGER

65. ALTMETRICS - KLOUT

66. TOOLS & PLACES

67. TOOLS & PLACES
• Buffer
• Pocket
• IFTTT
• Hootsuite
• Tweetbot
• And a notebook

68. We’ve gone from
Publish or Perish
To
Be Visible or Vanish

69. Joyce Seitzinger
@catspyjamasnz
joyceseitzinger@gmail.com
academictribe.co
Questions?