The slideshow from my workshop on how to get started blogging with WordPress. Feb. 2012

1. SAVV Y BLOGGING
with WordPress
Getting Started
Don’t try to make money with a blog. Make money with a business, and
market it with a blog. - remarkablogger

4. getting started with WordPress
27 videos
over 6.5 hours of training
$57

5. Do I need
a blog?

6. How Can A Blog Help My Business
Increase Traffic to Your Website
Reach a Larger Audience
A Great Way of Branding Yourself
Gives You Credibility
Helps You to Reach Out & Know Your Customers

7. WordPress.com
vs.
WordPress.org

8. WordPress.com
vs.
self-hosted WordPress

9. WordPress.com vs. self-hosted
what are the other differences?
COST - free software
.com - basic service free, cost for add-ons such as
extra space, domain, videopress, more user, VIP
self-hosted - will need to pay for hosting
.com - updated and backedup for you
self-hosted - you will need to update and backup yourself

10. WordPress.com vs. self-hosted
what are the other differences?
SET-UP & INSTALLATION
.com - easy setup
self-hosted - depends on your host

11. WordPress.com vs. self-hosted
what are the other differences?
THEMES
.com - limited to over 75 free themes +
some premium themes
self-hosted - hundreds and hundreds,
including premium themes

12. WordPress.com vs. self-hosted
what are the other differences?
WIDGETS & PLUGINS
.com - limited widgets, but release of new widget
self-hosted - widgets, widgets and more widgets
can only use plugins on self-hosted

13. other stuff
ad, affiliates, etc
you are on their platform, so read the
terms of use

14. YOUR THEME
Free vs. Paid
changing themes
out of the box vs. customized
flexibility
support
licensing

17. starting out
comment on blogs • look at blogs in your
industry

18. Brand
your
blog

19. it’s
your
voice,
be
yourself

20. Make it easy to
navigate your blog

21. Categories & Tags Widget

22. connecting

23. RSS
RSS (Really Simple Syndication or Rich Site Summary) is a
family of Web feed formats used to publish frequently
updated works—such as blog entries, news headlines,
audio, and video—in a standardized format.
Make it easy to sign up for your RSS feed
Create an email signup

25. SHARE

26. So now for just a few
plugins

27. Akismet

28. SOCIAL
MEDIA
WIDGET

29. Contact Form 7

30. Gravity Forms

31. WP - DB - Backup BackupBuddy

32. Google Analytics - Webmaster Tools

33. All in One SEO

34. Viper’s Video Quicktags
Viper’s Video Quicktags

35. Audio Player

36. and more ways to
make your Blog
User Friendly
Use a clean design and make your posts super-easy
to read-use bullets and whitespace
Make it easy to leave a comment
Make it easy for readers to contact you
Connect between your blog and website

37. CONTENT is KING!

38. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.
2. Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.
• 79% of readers scan, rather than read.
• Only 16% will read the whole page.

39. Where can I get
ideas to blog
about?

40. Watch and listen

41. Family relationships and life experiences

42. Problems
of your
customers
or clients

43. Industry blogs
and forums

44. Workshops &
conferences

45. Your old posts

46. Comments from
your readers

47. tips to make your content shine

48. understand the difference between
writing for Google and writing for
your readers

49. be fairly consistent

50. be useful

51. entertain your reader

52. write headlines that grab your reader

53. revive old posts

54. don’t stray to far from your niche

55. encourage comments

56. comentluv

57. livefyre

58. monetize your blog
use it to market your
business
sell ebooks, videos, etc.
affiliate advertising
adsense, amazon and other
ads
a lot of freakin’ traffic

59. GET THE WORD OUT
Register your blog with Google
Comment on other blogs
Join discussions
Use social media and feeds
Advertise your blog everywhere

60. Thanks!
Bob Dunn
425.223.0022
bob@bobwp.com
@bobwp
facebook.com/savvywordpress
linkedin.com/in/bobdunn1