Branding: Use Screen Capture Videos To Tell Your Story

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Videos are a great way to brand your business. But for many of us, marketing videos mean we think like Hollywood movie stars. We have to get in front of the camera with make-up, hair and clothes. We have to get the lighting just right. From http://youtu.be/isA9yrsjAwg

Business Technologie

Branding Myth #7:
“The Movie Star Video Branding
Fantasy”
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com

Oh to be a movie star …
… alive on the screen,
talking to your adoring fans.
All eyes are upon you as
you impart your wisdom.
You look fabulous. You’re a guru or a goddess or both.
But wait …

What’s wrong with this dream?
You need to be “on.”
Make-up
Hair
Wardrobe

What’s wrong with this dream?
You need lighting!
Not too dark
Not too bright

Most videos look like this:
“Talking head”
– Head-and-shoulders shot
– Focus is on YOU
-- BOH-ring!
What’s better?

Why They Work
Narratives tell a story
Audiences pay attention
Focus is on THEM, not YOU

Your next steps …
• Join me in a “Marketing Turnaround”
Consultation:
– http://budurl.com/turnaroundsession
• Get a video tutorial for your video:
-- http://budurl.com/yourtweak
• FREE Branding Secrets
– http://budurl.com/brandsecrets

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Branding: Use Screen Capture Videos To Tell Your Story

1. Branding Myth #7: “The Movie Star Video Branding Fantasy” By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com

2. Oh to be a movie star … … alive on the screen, talking to your adoring fans. All eyes are upon you as you impart your wisdom. You look fabulous. You’re a guru or a goddess or both. But wait …

3. What’s wrong with this dream? You need to be “on.” Make-up Hair Wardrobe

4. What’s wrong with this dream? You need lighting! Not too dark Not too bright

5. Most videos look like this: “Talking head” – Head-and-shoulders shot – Focus is on YOU -- BOH-ring! What’s better?

6. Get attention these 3 ways

7. Why They Work Narratives tell a story Audiences pay attention Focus is on THEM, not YOU

8. Your next steps … • Join me in a “Marketing Turnaround” Consultation: – http://budurl.com/turnaroundsession • Get a video tutorial for your video: -- http://budurl.com/yourtweak • FREE Branding Secrets – http://budurl.com/brandsecrets

Branding: Use Screen Capture Videos To Tell Your Story

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