The importance of making use of social media and Social Media tools should never be overlooked as part of your social media branding.

1. Making it work for you Social Networking By Catherine Adenle http://catherinescareercorner.com

3. Why?

4. Social Media Tools

5. Getting on Board : Stats and Stories

6. Don’t Share Everything

7. QuestionsBy Catherine Adenle http://catherinescareercorner.com

8. What is Social Networking? Social Networking also referred to as social media, encompasses many Internet-based tools that make it easier for people to connect, network, listen, interact, engage, share and collaborate. By Catherine Adenle http://catherinescareercorner.com

9. Expectations for the web Immersive Personal Multi-Channel Social By Catherine Adenle http://catherinescareercorner.com

11. Collaboration

12. Engagement

13. Idea Sharing

14. Learning

15. Connect

16. Interact

17. Trending topics

18. Know how

19. Network

20. Promotion – personal branding

21. Free tools“Companies and Individuals prosper when they tap into a power that every one of us already has – the ability to reach outside of ourselves and connect with other people” - Dev Patnaik, Wired to Care By Catherine Adenle http://catherinescareercorner.com

23. Facebook –125 million (250 million accounts)

24. Twitter –30 million

25. YouTube –86 million (3 billion videos)

26. Blogs –100 million+

27. 3 of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia)

28. The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22% of all time online or one in every 4 minutes.

29. Open and visible

30. Participation, listening and acting

31. Quantity and quality of Information – value to noise ratios

32. Social media is important and requires time investmentBy Catherine Adenle http://catherinescareercorner.com

34. Broadcasting versus Participation

35. From formal announcements (press releases) from organizations to real-time micro-updates (tweets) by individualsA new paradigm By Catherine Adenle http://catherinescareercorner.com

36. Social Media Tools Top Social Media Tools 2011 By Catherine Adenle http://catherinescareercorner.com

37. Communities vs. Tools Personas Professional Personal Gamer Top Social Media Tools 2011 By Catherine Adenle http://catherinescareercorner.com

38. Where do you belong? Each step on the ladder represents a group of consumers more involved in the groundswell than the previous steps, to join the group on a step, a consumer need to only participate in one of the listed activities at least monthly. By Catherine Adenle http://catherinescareercorner.com

40. The Washington State Department of Transportation is using Twitter to provide traffic updates.

41. The French government has introduced a Web 2.0 portal featuring a forum, wikis and video to support debate on the country's digital strategy and to encourage ideas from people other than the usual government voices.

42. President Obama was elected in 2008 in part by rallying his constituency through social networking technologies, including text messaging, blogs, Twitter and Facebook.By Catherine Adenle http://catherinescareercorner.com

44. Social Media is the biggest shift since the industrial revolution

45. 78% of consumers trust peer recommendations, only 14% trust advertisements

46. Social Media has revolutionised the way we market, communicate and learn

47. If Facebook were a country, it would be the third most populated country in the world

48. 106,000,000 followers on Twitter

49. So, why aren’t you connected?By Catherine Adenle http://catherinescareercorner.com

51. Are you on board? Are you on LinkedIn? If not, why not? By Catherine Adenle http://catherinescareercorner.com

52. Get on board… You are represented by 3 things: Your picture, name and headline (120 characters) Use your real professional picture, not your pet’s or someone else’s By Catherine Adenle http://catherinescareercorner.com

54. More professional than Facebook

55. Follow links among people

56. Find employees, follow up by phone or by e-mail

57. Search by name, company, position

58. Look at Answers, GroupsBy Catherine Adenle http://catherinescareercorner.com

59. Facebook stats People on Facebook More than 700 million active users 50% of the active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. By Catherine Adenle http://catherinescareercorner.com Source: http://www.facebook.com/press/info.php?statistics

61. Not necessarily young people

62. Look at their friends list

63. Create groups, events

64. Topics, interests

65. Conferences, meetings

66. Companies

67. Become fanBy Catherine Adenle http://catherinescareercorner.com Source: www.onlineschools.org

68. Facebook: Success story As a manufacturer of prefabricated steel buildings, Steelmaster was initially hesitant to get involved in social media. “It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company. “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.” About a year ago, SteelMaster put its first toe into the social media water. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains. Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebookgives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested. See- http://stories.facebook.com/ By Catherine Adenle http://catherinescareercorner.com

71. 140 characters or less

72. Follow SMEs

73. Person

74. Organization

75. News

76. CNN, BBC, local pressBy Catherine Adenle http://catherinescareercorner.com

77. Twitter: Success story Idea Paint is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process. The company blog, where employees publish videos, images and stories of product installations, is the hub of Idea Paint’s social media activity. The company uses Twitter and Facebook to share content published on the blog — then to listen to, respond to, and interact with the community that content engages. Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago. What’s this mean in terms of business results? Social media is now one of Idea Paint’s largest sources of leads and traffic — and it is growing steadily. Meanwhile, the company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2. By Catherine Adenle http://catherinescareercorner.com

79. How many you have killed on Mafia wars or where they are buried on Facebook

80. That you are having a party.. you might get more guests than you counted on

81. Complaints about your boss or your family

82. That you hate your job and want to leave.. you might get your wish.. involuntarily

83. Don’t share photos or an event that reveals that you were not sick that day at work

84. That you are planning to take a sickie

85. Issues with your family

86. Passwords…, photos of you naked or of your privates!

87. Revealing your thoughts about a court case… when on jury duty

88. Don’t link personal un-professional sites to professional business sites like LinkedIn.. don’t mix business with pleasure

89. How to get more friends or followers... it already sounds like a scam

90. You are leaving on a holiday, your house might be burgled

91. The dates you are away on your holiday

92. Showing you doing something stupid .. not good for your personal branding

93. Revealing extreme views on Race, Religion or politics

94. Finally, If you are not comfortable about it… don’t share it! By Catherine Adenle http://catherinescareercorner.com Privacy - Noise - Vital Mistakes - Data Leakage By Catherine Adenle http://catherinescareercorner.com http://www.jeffbullas.com

95. Keep to good netiquettes Use the same avatar and name Connect, Comment and Share Share good content Remain professional and creative How to own your brand on Social Media Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 By Catherine Adenle http://catherinescareercorner.com

96. Let’s connect http://twitter.com/catherineadenle Follow me on Twitter http://catherinescareercorner.com Add your comments to any of my blog articles http://www.slideshare.net/cathy007 View, embed, download or comment on my slides http://www.facebook.com/pages/Catherines-Career-Corner/181823665164047 Fan my blog’s Facebook page By Catherine Adenle http://catherinescareercorner.com

97. Questions? Contact: Catherine Adenle http://catherinescareercorner.com http://twitter.com/catherineadenle