Here it is a presentation of the project "Made in Ukraine" by Ekonomika Communication hub presented by Kate Shcheglova, Director of Business development, at World Communication Forum Davos|Kyiv

1. Slide#1 Made in Ukraine/Delo.ua
&
«Made in Ukraine:
boosting local businesses through the communication”
Kate Shcheglova/Director of Business Development at Ekonomika Communication Hub

2. Slide#2
Business-fest “In search of Made in Ukraine” Kyiv
guests producers
4.000 75
28-29 June 2014
Made in Ukraine
Delo.ua

3. Julia Savostina, a blogger and a journalist, who decided to set up an
experiment on consuming goods/services made purely by Ukrainian
producers.
Kateryna Venzhyk, an editor-in-chief of Delo.ua, who was interested in local
business development, supported the initiative by launching a special rubric
“Made in Ukraine” at delo.ua
Slide#3
How did it all start? - This was an experiment by:
How did it all start?
Made in Ukraine
Delo.ua

4. To answer the question “Is it possible to maintain high quality of life by
consuming purely Ukrainian goods/services?”
To boost interest towards everything, which is “Made in Ukraine”.
To discover new Ukrainian producers.
Slide#4
The aims of the experiment were:
The aims and duration of the experiment
Made in Ukraine
Duration of the experiment:
13 Feb 2013 — 13 Feb 2014
Delo.ua

5. Sharing Julia’s personal impressions via business-portal delo.ua and other
Ekonomika’s media channels
Slide#5
Basic communication concept:
Basic communication concept
Made in Ukraine
Delo.ua
delo.ua ekonomika.ua mmr.ua

6. Participants:
guests producers
130 20
Media coverage
Slide#6
Ukrainian dinner#1 - on 9 Oct 2013
delo.ua “Made in Ukraine” rubric delo.ua FB page “Made in Ukraine” FB page
over 3.500 over 3.500 over 1.000
Publications about the event:
Online/offline collaboration
Made in Ukraine
Delo.ua
15

7. Slide#7
Ukrainian dinner#2 - on 29 Apr 2014
Participants:
guests producers
230 40
Media coverage
delo.ua “Made in Ukraine” rubric delo.ua FB page “Made in Ukraine” FB page
over 7.500 over 4.500 over 4.000
Online/offline collaboration
Made in Ukraine
Delo.ua
Publications about the event:
30

8. Slide#8
Business-fest “In search of Made in Ukraine”
on 28-29 June 2014
Participants:
guests producers
4.000 75
Media coverage
delo.ua “Made in Ukraine” rubric “Made in Ukraine” FB page
Made in Ukraine
delo.ua FB page TV programme
over 6000 on Ukraine TV channel
Delo.ua
over 18.000 5.694
Publications about the event:
over 70 in Ukrainian media and 3 in foreign media, 4 TV reports, and 2 radio programmes.
Added value for the participants-SME:
educational format – master-classes, focused on business-development. Number of
attendees (expected) – over 75 SME executives and 10 speakers.
Online/offline collaboration

9. Slide#9
Fest “Made in Ukraine”
on 11-12 Oct 2014
Participants (expected):
guests producers
10.000 300
Upcoming!
Made in Ukraine
Delo.ua
Media coverage
delo.ua “Made in Ukraine” rubric/FB page
FB “Made in Ukraine” page
TV programme on Ukraine TV channel
TV/radio/online media-partners
Added value for the participants-SME:
educational format – master-classes, focused on business-development. Number of attendees
(expected) – over 300 SME executives and 20 speakers.

10. Slide#10
Growth of the audience’s interest towards the project
Audience growth
Made in Ukraine
Delo.ua

11. Slide#11
Made in Ukraine
Growth of the audience of delo.ua “Made in Ukraine” rubric
Audience growth Delo.ua

12. Slide#12
- Regional event Fest “ In search of Made in Ukraine”
- Ukrainian dinner#3
Plans for 2014-2015
Made in Ukraine
Delo.ua

13. Slide#13
Findings and outcomes of the project:
Over
Exclusive content for delo.ua rubric “Made in Ukraine”
was obtained and traffic grew by 120%.
WOW-publicity for SME-participants was organised.
CSR-reputation of delo.ua was strengthened.
Findings and outcomes
Made in Ukraine
Delo.ua
6.000 10.000
new SME companies’ names were found
Ukrainians were involved in “shopping small”
About

14. Slide#14 Made in Ukraine
Delo.ua
Consume made by
Ukrainians!