Green Room examples of retail design, delivery & implementation. The document includes projects of retail interiors, window displays, pop-up stores & events & point of sale.

2. Green Room is the UK’s fastest
growing strategic retail design
and delivery practice.
We’re only 10 years old, but with
a team of over 40 experienced,
progressive and ambitious individuals.
Our USP is our creativity combined with
delivery and commerciality. We call it:
Creative Minds. Delivery Excellence.
Commercial Results.

3. What Makes Us Different
Creative Minds
We have a team of twenty 3D, 2D, digital and development
designers, with natural flair and an understanding of how
brands, products, staff, technology and customers interact
in a seamless retail environment.
Delivery Excellence
Our clients tell us Green Room’s client services and project
management team is second to none. We have huge
knowledge, energy and passion to go the extra mile, along
with specialist production managers, trusted delivery partners
around the world and freedom of supply.
Commercial Results
Our success is fundamentally based on driving our clients’
revenues by delivering exceptional creativity and service.

4. Our Key Projects

5. Vans: Bread & Butter Exhibition Stand, Germany 2012
A prestigious 400 sqm stand created and installed at Bread and Butter, Berlin, which was delivered within budget and a day and a half ahead of
schedule.

6. Vans: “Off the Wall” Event Pop-Up, Spitalfields Market
Supporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop, which successfully drove
targeted brand awareness and sold through excess stock at full price.
‘The store is absolutely fantastic. My managers
are very happy with the actual fit-out.
It is unexpected especially considering
such a short lead-time. Good job Green Room!
Thanks again guys, a really kick-ass job!’
Lucas Fortes Da Silva, Senior Retail Project Manager - VF Group

7. Nike: Tennis Pop-Up, Wimbledon 2008
A pioneering temporary pop-up shop, installed overnight in a local DVD shop. Designed to attract new customers to Nike tennis and hi-jack
adidas’ sponsorship of the tournament with a focus on the story of Nike’s tennis icons at Wimbledon.

8. JD Sports: Football Concession, Oxford Street
A flagship football concession complete with hanging scarves, imagery, astroturf and JD football heritage logos.
Highly commercial but rich in storytelling and character, the concept delivered a 35% YOY sales increase.

9. Oakley: Flagship Window Design: European Roll-Out
A ‘Peace in the Chaos’ themed window campaign, which promoted Oakley’s technical range of ski and snowboard apparel,
designed and delivered by Green Room in 55 outlets across 12 countries, in under 2 weeks.

10. Timberland: Flagship Window Displays, European Roll-Out
A highly successful nautical-themed window and VM campaign to launch the “Make Waves” campaign, drawing upon sculpted fibreglass, ropes,
high-tech rubber, buoys and map-inspired graphic design. Installed in London, Paris, Milan and Munich.
‘The team exceeded our expectations
both in terms of the quality of the design,
specification and delivery but also in terms
of how they have been able to stretch our
budget and go beyond the brief to include
in-store point of sale furniture.’
Head of Retail Design and Communications, Timberland

11. Timberland: Window Display, Westfield Stratford City
Results: A highly engaging and technical window display, driving traffic and perfectly communicating the quality of the product.
‘The windows seemed
to be attracting their fair
share of attention from
passing shoppers. The
visual merchandising of
the boots and water taps
in the window are the
store's standout feature.’
John Ryan, Retail Week

12. Timberland: Earthkeeper Pod, Europe 2012
An experiential sustainability pod which promoted awareness of new recycled footwear ranges, initially launched in NYC, developed and
implemented by Green Room for Timberland’s SS 2012 International Conference in Lisbon, Portugal with future European destinations for 2012.

13. Nobis: Concession, Harrods
A striking 'ice cave' concept designed to stop Harrods shoppers in their tracks and encourage them to explore the luxury product range.
‘Green Room were instrumental in creating a real
brand splash for our first space within Harrods. Not
only did they create a striking, atmospheric ‘ice cave’
concept that interrupted and engaged the Harrods
customers, they also delivered a high quality solution
within a challenging space. The visual merchandising
focused on every small detail, achieving a luxury
platform for our premium product.’
President, Nobis

14. The Body Shop: Vintage Pop-Up Concept, Vintage at Goodwood Festival
Designed to attract and engage a wider audience through a shift in brand furniture style, a quirky vintage theme, demonstrations and
makeovers, unique sampling opportunities and vouchers for local redemption.
‘Green Room captured perfectly
the past and the present of The
Body Shop, bringing together a
space that delighted everyone;
we absolutely love it.’
Retail Operations Director, The Body Shop

15. Citroën: DS Pop-Up Showcase, Westfield London
Attracting a younger, female audience to the DS range, through ground-breaking multichannel design and measurement in a relevant location.
“Green Room have challenged our
brief, pushed our boundaries and
engaged in the commercial reality this
project seeks to deliver. The end result
is way beyond our original vision.”
National Franchise Manager, Citroën

16. Citroën: DS Pop-Up Showcase Result Measurement Programme, Westfield
The measurement of visit levels, audience interest, behaviour, demographics and attention span, through visual recognition software, used to
analyse performance and inform on-going development of the retail space and brand activity.
Sample audience recognition figures from Nov 14th 2011 - Jan 6th 2012:
1 Total viewers so far = 80,424
2 Total opportunities to see (individual OTS) = 597,717
3 Average attention span = 3.4 seconds
4 Over 30% of viewers looked for more than 9 seconds.
5 Average daily viewers = 1,838
6 Busiest day by far was 26th December (Boxing day) @ 6,542 OTS
7 Of that entire audience 54% were male and 41% Female

17. Mercedes-Benz: Window Concept (Fashion Week), Brentford
In line with Mercedes-Benz sponsorship of London Fashion Week, this concept included bespoke-built giant fashion accessories and catwalk
spotlights, to support existing ATL campaigns and to attract affluent, female visitors.

18. Mercedes-Benz: Window Concept (Christmas), Brentford
An International award-winning concept which injected festive fun into the large scale window through themed product dressing,
transforming cards into Christmas reindeer, as well as lively snowflake projections.

19. smartworld: Experience Centre
An experiential brand area with Mercedes world which exploits digital media and projections to showcase the brand’s playful nature and to educate
on product ranges and customisation opportunities.

20. M&S: Fine Wine POS, UK Roll-Out
Interactive POS designed (and delivered) to grow the Fine Wine category using premium, versatile shelving display and interactive video
content which encouraged up sell to a more premium bottle as well as educating and engaging consumers.

21. Sony PlayStation Move: Mobile Demonstration Unit - EMEA
The creation of an easy to transport Mobile Demonstration Unit created a modular display that reduced transport costs, staffing costs and assembly
time and was used for demonstrations in independent retailers with no permanent brand presence.
“Genius!”
Director of Creative Services,
Channel Marketing and Events
in North America

22. Sony PlayStation Move: Interactive Tether Display – EMEA
An innovatively designed piece of sampling furniture which uses a unique rear tethering system to create the most true to life gaming
experience for wireless controllers whilst reducing damage, theft and excess staffing costs.

23. W Series Walkman Display
The new ‘W’ series Sony walkman demonstrated the product as it was intended to be worn - allowing the customer to fully interact with the
headphones. The features and benefits clearly promoted the USP of the W series and were translated for each territory throughout Europe.

24. Contact Details
Get in touch:
e info@grr.eu
t +44 (0) 121 200 2828
www.greenroomretail.co.uk