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Formal Proposal
• Title: ‘Lighten up’.
• Topic: Smoking.
• Type: Mixed documentary including interviews,
narration and achieve material.
• Style: Our documentary topic is smoking which is
quite serious health risk so it will be quite formal.
• Channel and scheduling: channel 4, 8pm on a
Wednesday. This is prime time TV and as our
documentary is educational we thought it would be
best placed before watershed.
• Target audience: 16+
• Narrative structure: It will be single stranded with an
open ended finish and will be linear.
Research
• Possible interviews:
Morrison's (smoking sales),
Smoking doctor, a smoker,
someone against smoking,
celebrity and E-cig sales
rep.
• Cut aways: People
smoking, cigarette being
put out, people buying
them and handing over
money, hospital scenes,
acted out scene (no
sound), someone lighting
up,
Primary:
•Youtube clips
•News articles
•Old adverts
•E-cig adverts
•Music
•Google: History of
smoking
•Music videos
•Celebrities smoking
•Kids smoking
•Smoking advertisement
(posters, packets)
Secondary:
Outline of content:
•Start with history of smoking
•Old smoking adverts
•Interview: someone who smokes, someone who
hates smoking, doctor, Morrison's worker (sales).
•Why do people smoke
•Health risks
•Statistics of smoking and increase over the years
•Ways to quit – help you can get
•Methods to quit
•Popularisation via media – music videos, films.
Outline of content:
• Archive martial: films clips, music videos,
smoking advertisement, people smoking on
TV
• Music: Oasis–cigarettes and alcohol.
http://www.youtube.com/watch?v=zsniqw4zNSs
http://www.youtube.com/watch?v=4TV_128Fz
2g
http://www.youtube.com/watch
?v=zzeKqxPVzAM

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Formal proposal

  • 2. • Title: ‘Lighten up’. • Topic: Smoking. • Type: Mixed documentary including interviews, narration and achieve material. • Style: Our documentary topic is smoking which is quite serious health risk so it will be quite formal. • Channel and scheduling: channel 4, 8pm on a Wednesday. This is prime time TV and as our documentary is educational we thought it would be best placed before watershed. • Target audience: 16+ • Narrative structure: It will be single stranded with an open ended finish and will be linear.
  • 3. Research • Possible interviews: Morrison's (smoking sales), Smoking doctor, a smoker, someone against smoking, celebrity and E-cig sales rep. • Cut aways: People smoking, cigarette being put out, people buying them and handing over money, hospital scenes, acted out scene (no sound), someone lighting up, Primary: •Youtube clips •News articles •Old adverts •E-cig adverts •Music •Google: History of smoking •Music videos •Celebrities smoking •Kids smoking •Smoking advertisement (posters, packets) Secondary:
  • 4. Outline of content: •Start with history of smoking •Old smoking adverts •Interview: someone who smokes, someone who hates smoking, doctor, Morrison's worker (sales). •Why do people smoke •Health risks •Statistics of smoking and increase over the years •Ways to quit – help you can get •Methods to quit •Popularisation via media – music videos, films.
  • 5. Outline of content: • Archive martial: films clips, music videos, smoking advertisement, people smoking on TV • Music: Oasis–cigarettes and alcohol.