1. Welcome
to
Beyond One to One Sessions
Beta Group
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Friday, June 12, 2009
2. Some notes about this group
16 sessions – 8 weeks
What and why – don’t worry about the how
Download the recordings
Start where you are
A lot of content – listen lightly
Feedback, please.
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Friday, June 12, 2009
4. Things that may change
from this group…
Your mindset
Your beliefs and management of time
Your niche market
Your solutions
Your feelings about $$
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Friday, June 12, 2009
5. As a profession,
we have outgrown our clothes
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Friday, June 12, 2009
6. How may therapy techniques can
you name?
Psychodynamic
Cognitive Behavioral
Supportive
Solution focused
Positive Psychology
Narrative Therapy
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Friday, June 12, 2009
7. Rarely have we questioned the
one-fee-for-one session model.
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Friday, June 12, 2009
8. The Myth of Self-Employment
“Take this job and shove it.”
“I could work for myself!”
“All I need is a part-time office and a
phone.”
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Friday, June 12, 2009
9. We didn’t get what we thought.
No retirement plan
No vacation
No sick time
Family leave? Ha!
Limitations on the number we could reach
Cap on our income.
We got a j-o-b.
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Friday, June 12, 2009
10. Our current model will not sustain
us.
Medical model vs. personal growth model
Culture is changing - new demands on us
Reverence for therapist is gone
Compassion fatigue is increasing
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Friday, June 12, 2009
11. It is time to look at another
business model.
Multiple Streams of Therapy Income:
The Way to Make *More* Money While
Making A *Bigger* Difference
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Friday, June 12, 2009
12. Multiple Streams of Therapy
Income Model. (as you see it)
Create products and offer services that allow
you to leverage your time and content.
Create it once, sell it again and again.
Limit your one-on-one time.
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Friday, June 12, 2009
13. Multiple Streams of Therapy
Income Model.
The customer then gets to choose their level
of investment.
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Friday, June 12, 2009
16. How does a MSOTI business differ
from an in-person practice?
The power of the internet extends your
reach.
While you can sell products in person or
from your office, the power is in using the
internet.
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Friday, June 12, 2009
17. How does a MSOTI business differ
from an in-person practice?
Niche is much more important in
an MSOTI business.
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Friday, June 12, 2009
18. How does a MSOTI business differ
from an in-person practice?
To be successful, you must know what
problems your niche wants solved.
But there is more. Are they willing to
pay for that solution?
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Friday, June 12, 2009
19. As we end Session #1:
Coaching Questions for you
What is your business vision?
What do you see as your biggest
obstacle?
What do you see as the biggest
opportunity?
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Friday, June 12, 2009
20. Next time....
What makes a good niche.
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Friday, June 12, 2009
