SlideShare ist ein Scribd-Unternehmen logo

Pink Spoon Marketing For Therapists

•
•
C
caseytruffo
BusinessTechnologie
1 von 9
Downloaden Sie, um offline zu lesen
Pink Spoon Marketing for Therapists Let your message out! Casey Truffo, International Therapist Leadership Institute http://InTLI.com
Free is the new currency. IT IS AN EXPECTATION YOUR PROSPECTS WILL HAVE.
What is a pink spoon? • Something of value for free that you give away. – Can be on your website – Or a physical product
Why create a pink spoon? • Builds credibility. • Allows you to build relationship with your prospects. • Can also be the first product if you wish to create a multiple streams of therapy business.
What makes a GREAT PINK SPOON? • Free of charge • Made up of something deeply compelling or sought after • Relatively small in size • An introduction to your core business
What formats do pink spoons take? • Top Ten List • A 5-10 page special report • A regularly blog • An audio • A video • A moderated discussion • A 3 or 5 part e-course
How do you distribute a pink spoon? • With email list software – Razorrconnect.com – Icontact.com • In person • Through referral sources
Good to Great Pink Spoons • Relevance • Take a stand • Connection • Leaves them wanting more…
8 Steps to create a pink spoon… 1. Discover Your Niche Market 2. Elicit the Problems from the niche 3. Find your solutions to the problem 4. Choose your products and your packing 5. Generate traffic with integrity 6. Continue to convert traffic into prospects 7. Strengthen the trust relationship 8. Pursue a bold, outrageous and provocative position in your niche market.

Empfohlen

Spontaneous idea website redesign
Spontaneous idea website redesignSpontaneous idea website redesign
Spontaneous idea website redesignAdrien Maranville
 
New microsoft power point presentation
New microsoft power point presentationNew microsoft power point presentation
New microsoft power point presentationDr.Ambrish sharma
 
Book club discussion brain surfing
Book club discussion brain surfingBook club discussion brain surfing
Book club discussion brain surfingPaula Anderson Williams
 
Building the right thing
Building the right thingBuilding the right thing
Building the right thingTadas Labudis
 
Retail space management sy
Retail space management syRetail space management sy
Retail space management sySwatiYadav163
 
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Jess Lee
 
The Drive-Thru Is Not Always Faster for Business Analysts
The Drive-Thru Is Not Always Faster for Business AnalystsThe Drive-Thru Is Not Always Faster for Business Analysts
The Drive-Thru Is Not Always Faster for Business AnalystsMike Lyles
 
Professionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorProfessionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorLaura Schmidt
 

Empfohlen

Spontaneous idea website redesign
Spontaneous idea website redesignSpontaneous idea website redesign
Spontaneous idea website redesignAdrien Maranville
 
New microsoft power point presentation
New microsoft power point presentationNew microsoft power point presentation
New microsoft power point presentationDr.Ambrish sharma
 
Book club discussion brain surfing
Book club discussion brain surfingBook club discussion brain surfing
Book club discussion brain surfingPaula Anderson Williams
 
Building the right thing
Building the right thingBuilding the right thing
Building the right thingTadas Labudis
 
Retail space management sy
Retail space management syRetail space management sy
Retail space management sySwatiYadav163
 
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Jess Lee
 
The Drive-Thru Is Not Always Faster for Business Analysts
The Drive-Thru Is Not Always Faster for Business AnalystsThe Drive-Thru Is Not Always Faster for Business Analysts
The Drive-Thru Is Not Always Faster for Business AnalystsMike Lyles
 
Professionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorProfessionalism for the Wildlife Control Operator
Professionalism for the Wildlife Control OperatorLaura Schmidt
 
Understanding users without getting bored
Understanding users without getting boredUnderstanding users without getting bored
Understanding users without getting boredStefan Ivanov
 
Put Down the Bullhorn: Promoting your library online
Put Down the Bullhorn: Promoting your library onlinePut Down the Bullhorn: Promoting your library online
Put Down the Bullhorn: Promoting your library onlineOhio Public Library Information Network (OPLIN)
 
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)Chief Listening Officers
 
Beyond Your Bright Idea: A Guide to Market-Driven Product Development
Beyond Your Bright Idea: A Guide to Market-Driven Product DevelopmentBeyond Your Bright Idea: A Guide to Market-Driven Product Development
Beyond Your Bright Idea: A Guide to Market-Driven Product DevelopmentThe Idea Village
 
Key Strategies for Business Growth
Key Strategies for Business GrowthKey Strategies for Business Growth
Key Strategies for Business GrowthThomas Snyder
 
Growing a Culture of Quality
Growing a Culture of QualityGrowing a Culture of Quality
Growing a Culture of QualitySimon Prior
 
Customers and-the-web
Customers and-the-webCustomers and-the-web
Customers and-the-webwcbrum
 
High Converting Landing Pages
High Converting Landing PagesHigh Converting Landing Pages
High Converting Landing PagesZero Point Development
 
The Goldn Nuggets
The Goldn NuggetsThe Goldn Nuggets
The Goldn NuggetsMarcus McGowan
 
Vision 2022 slides tf
Vision 2022 slides tfVision 2022 slides tf
Vision 2022 slides tfLinseyEhle1
 
Lets go on an Adventure - Customer Discovery Journey
Lets go on an Adventure - Customer Discovery JourneyLets go on an Adventure - Customer Discovery Journey
Lets go on an Adventure - Customer Discovery JourneyFuruzonfar Zehni
 
Ted
TedTed
Tedibrahim zia
 
Sip ppt akshay
Sip ppt akshaySip ppt akshay
Sip ppt akshayARAVINDPILLAI19
 
Should I start my career at a big or small company?
Should I start my career at a big or small company?Should I start my career at a big or small company?
Should I start my career at a big or small company?Michael Wolfe
 
Conversion Optimization with Peep Laja
Conversion Optimization with Peep LajaConversion Optimization with Peep Laja
Conversion Optimization with Peep LajaElla Quivooij
 
Craftsvilla Webinar - Creating Amazing Photos
Craftsvilla Webinar - Creating Amazing PhotosCraftsvilla Webinar - Creating Amazing Photos
Craftsvilla Webinar - Creating Amazing PhotosManoj Gupta
 
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...bisg
 
Two way feedback
Two way feedbackTwo way feedback
Two way feedbackMarissa McQueeney
 
The Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
The Worst Lightning Talk in History - Using Antiproblems. Mark DalgarnoThe Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
The Worst Lightning Talk in History - Using Antiproblems. Mark DalgarnoBusiness of Software Conference
 
Session 5
Session 5Session 5
Session 5Abdo Belal
 
More leads and sales using Life Cycle Marketing
More leads and sales using Life Cycle MarketingMore leads and sales using Life Cycle Marketing
More leads and sales using Life Cycle MarketingDon Bishop
 
Audience Growth Flywheel
Audience Growth FlywheelAudience Growth Flywheel
Audience Growth FlywheelDanSanchez37
 

Weitere ähnliche Inhalte

Was ist angesagt?

Understanding users without getting bored
Understanding users without getting boredUnderstanding users without getting bored
Understanding users without getting boredStefan Ivanov
 
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)Chief Listening Officers
 
Beyond Your Bright Idea: A Guide to Market-Driven Product Development
Beyond Your Bright Idea: A Guide to Market-Driven Product DevelopmentBeyond Your Bright Idea: A Guide to Market-Driven Product Development
Beyond Your Bright Idea: A Guide to Market-Driven Product DevelopmentThe Idea Village
 
Key Strategies for Business Growth
Key Strategies for Business GrowthKey Strategies for Business Growth
Key Strategies for Business GrowthThomas Snyder
 
Growing a Culture of Quality
Growing a Culture of QualityGrowing a Culture of Quality
Growing a Culture of QualitySimon Prior
 
Customers and-the-web
Customers and-the-webCustomers and-the-web
Customers and-the-webwcbrum
 
Vision 2022 slides tf
Vision 2022 slides tfVision 2022 slides tf
Vision 2022 slides tfLinseyEhle1
 
Lets go on an Adventure - Customer Discovery Journey
Lets go on an Adventure - Customer Discovery JourneyLets go on an Adventure - Customer Discovery Journey
Lets go on an Adventure - Customer Discovery JourneyFuruzonfar Zehni
 
Should I start my career at a big or small company?
Should I start my career at a big or small company?Should I start my career at a big or small company?
Should I start my career at a big or small company?Michael Wolfe
 
Conversion Optimization with Peep Laja
Conversion Optimization with Peep LajaConversion Optimization with Peep Laja
Conversion Optimization with Peep LajaElla Quivooij
 
Craftsvilla Webinar - Creating Amazing Photos
Craftsvilla Webinar - Creating Amazing PhotosCraftsvilla Webinar - Creating Amazing Photos
Craftsvilla Webinar - Creating Amazing PhotosManoj Gupta
 
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...bisg
 
The Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
The Worst Lightning Talk in History - Using Antiproblems. Mark DalgarnoThe Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
The Worst Lightning Talk in History - Using Antiproblems. Mark DalgarnoBusiness of Software Conference
 

Was ist angesagt? (20)

Understanding users without getting bored
Understanding users without getting boredUnderstanding users without getting bored
Understanding users without getting bored
 
Put Down the Bullhorn: Promoting your library online
Put Down the Bullhorn: Promoting your library onlinePut Down the Bullhorn: Promoting your library online
Put Down the Bullhorn: Promoting your library online
 
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
How to Discover What Customers DON'T Tell You (MindShare Alumni Event)
 
Beyond Your Bright Idea: A Guide to Market-Driven Product Development
Beyond Your Bright Idea: A Guide to Market-Driven Product DevelopmentBeyond Your Bright Idea: A Guide to Market-Driven Product Development
Beyond Your Bright Idea: A Guide to Market-Driven Product Development
 
Key Strategies for Business Growth
Key Strategies for Business GrowthKey Strategies for Business Growth
Key Strategies for Business Growth
 
Growing a Culture of Quality
Growing a Culture of QualityGrowing a Culture of Quality
Growing a Culture of Quality
 
Customers and-the-web
Customers and-the-webCustomers and-the-web
Customers and-the-web
 
High Converting Landing Pages
High Converting Landing PagesHigh Converting Landing Pages
High Converting Landing Pages
 
The Goldn Nuggets
The Goldn NuggetsThe Goldn Nuggets
The Goldn Nuggets
 
Vision 2022 slides tf
Vision 2022 slides tfVision 2022 slides tf
Vision 2022 slides tf
 
Lets go on an Adventure - Customer Discovery Journey
Lets go on an Adventure - Customer Discovery JourneyLets go on an Adventure - Customer Discovery Journey
Lets go on an Adventure - Customer Discovery Journey
 
Ted
TedTed
Ted
 
Sip ppt akshay
Sip ppt akshaySip ppt akshay
Sip ppt akshay
 
Should I start my career at a big or small company?
Should I start my career at a big or small company?Should I start my career at a big or small company?
Should I start my career at a big or small company?
 
Conversion Optimization with Peep Laja
Conversion Optimization with Peep LajaConversion Optimization with Peep Laja
Conversion Optimization with Peep Laja
 
Craftsvilla Webinar - Creating Amazing Photos
Craftsvilla Webinar - Creating Amazing PhotosCraftsvilla Webinar - Creating Amazing Photos
Craftsvilla Webinar - Creating Amazing Photos
 
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...
 
Two way feedback
Two way feedbackTwo way feedback
Two way feedback
 
The Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
The Worst Lightning Talk in History - Using Antiproblems. Mark DalgarnoThe Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
The Worst Lightning Talk in History - Using Antiproblems. Mark Dalgarno
 
Session 5
Session 5Session 5
Session 5
 

Ähnlich wie Pink Spoon Marketing For Therapists

More leads and sales using Life Cycle Marketing
More leads and sales using Life Cycle MarketingMore leads and sales using Life Cycle Marketing
More leads and sales using Life Cycle MarketingDon Bishop
 
Audience Growth Flywheel
Audience Growth FlywheelAudience Growth Flywheel
Audience Growth FlywheelDanSanchez37
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryEngagement Strategies, LLC
 
How to be a networking star
How to be a networking starHow to be a networking star
How to be a networking starJames Cracknell
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleDale Denham
 
Humanize Your Brand - How Strong Brands Build Relationships
Humanize Your Brand - How Strong Brands Build RelationshipsHumanize Your Brand - How Strong Brands Build Relationships
Humanize Your Brand - How Strong Brands Build RelationshipsKathy Steele - Red Caffeine
 
3-Critical Systems You Must Have In Your Business!
3-Critical Systems You Must Have In Your Business!3-Critical Systems You Must Have In Your Business!
3-Critical Systems You Must Have In Your Business!Maryalice Goldsmith
 
Marketing for Christian Writers - Overview of Marketing Strategy
Marketing for Christian Writers - Overview of Marketing StrategyMarketing for Christian Writers - Overview of Marketing Strategy
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
 
Maximizing your online investment
Maximizing your online investmentMaximizing your online investment
Maximizing your online investmentAntoine Dupont
 
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...Andrea Drennen
 
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...TOPS Software
 
The 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media MarketingThe 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media MarketingNicholas Scalice
 
How To Build A Business with Periscope.tv and Fullscope.tv
How To Build A Business with Periscope.tv and Fullscope.tv How To Build A Business with Periscope.tv and Fullscope.tv
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
 
The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...Melissa A. Rosati, CPCC
 
Traditional Vs. Social Media Prospecting
Traditional Vs. Social Media ProspectingTraditional Vs. Social Media Prospecting
Traditional Vs. Social Media Prospectingsignatureworldwide
 
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...Sofie Sandell
 
How to Turn Your Customers Into Affiliates
How to Turn Your Customers Into AffiliatesHow to Turn Your Customers Into Affiliates
How to Turn Your Customers Into AffiliatesAffiliate Summit
 

Ähnlich wie Pink Spoon Marketing For Therapists (20)

More leads and sales using Life Cycle Marketing
More leads and sales using Life Cycle MarketingMore leads and sales using Life Cycle Marketing
More leads and sales using Life Cycle Marketing
 
Audience Growth Flywheel
Audience Growth FlywheelAudience Growth Flywheel
Audience Growth Flywheel
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education Industry
 
How to be a networking star
How to be a networking starHow to be a networking star
How to be a networking star
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales People
 
Humanize Your Brand - How Strong Brands Build Relationships
Humanize Your Brand - How Strong Brands Build RelationshipsHumanize Your Brand - How Strong Brands Build Relationships
Humanize Your Brand - How Strong Brands Build Relationships
 
3-Critical Systems You Must Have In Your Business!
3-Critical Systems You Must Have In Your Business!3-Critical Systems You Must Have In Your Business!
3-Critical Systems You Must Have In Your Business!
 
Marketing for Christian Writers - Overview of Marketing Strategy
Marketing for Christian Writers - Overview of Marketing StrategyMarketing for Christian Writers - Overview of Marketing Strategy
Marketing for Christian Writers - Overview of Marketing Strategy
 
The Keys to Referability
The Keys to ReferabilityThe Keys to Referability
The Keys to Referability
 
APSS Speakers Academy - Speaker Marketing
APSS Speakers Academy - Speaker MarketingAPSS Speakers Academy - Speaker Marketing
APSS Speakers Academy - Speaker Marketing
 
Maximizing your online investment
Maximizing your online investmentMaximizing your online investment
Maximizing your online investment
 
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
 
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
 
The 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media MarketingThe 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media Marketing
 
How To Build A Business with Periscope.tv and Fullscope.tv
How To Build A Business with Periscope.tv and Fullscope.tv How To Build A Business with Periscope.tv and Fullscope.tv
How To Build A Business with Periscope.tv and Fullscope.tv
 
The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...The writer's brand called you for the International Women's Writing Guild Con...
The writer's brand called you for the International Women's Writing Guild Con...
 
Traditional Vs. Social Media Prospecting
Traditional Vs. Social Media ProspectingTraditional Vs. Social Media Prospecting
Traditional Vs. Social Media Prospecting
 
Brandin rakentaminen
Brandin rakentaminenBrandin rakentaminen
Brandin rakentaminen
 
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...
Introduction to professional speaking at JCI UK Public Speaking Academy 2015 ...
 
How to Turn Your Customers Into Affiliates
How to Turn Your Customers Into AffiliatesHow to Turn Your Customers Into Affiliates
How to Turn Your Customers Into Affiliates
 

Mehr von caseytruffo

Websites with Tiffany Truffo PBC
Websites with Tiffany Truffo PBCWebsites with Tiffany Truffo PBC
Websites with Tiffany Truffo PBCcaseytruffo
 
PBC Tiffany Truffo
PBC Tiffany TruffoPBC Tiffany Truffo
PBC Tiffany Truffocaseytruffo
 
The Cave Man's Hand: Webmarketing Lessons From Unexpected Places
The Cave Man's Hand: Webmarketing Lessons From Unexpected PlacesThe Cave Man's Hand: Webmarketing Lessons From Unexpected Places
The Cave Man's Hand: Webmarketing Lessons From Unexpected Placescaseytruffo
 
Membership Programs
Membership ProgramsMembership Programs
Membership Programscaseytruffo
 
Psychology of Caw
Psychology of CawPsychology of Caw
Psychology of Cawcaseytruffo
 
Make The Mostof Your Marketing
Make The Mostof Your MarketingMake The Mostof Your Marketing
Make The Mostof Your Marketingcaseytruffo
 
Ethical Framework
Ethical FrameworkEthical Framework
Ethical Frameworkcaseytruffo
 
Sample Speaking Contract
Sample Speaking ContractSample Speaking Contract
Sample Speaking Contractcaseytruffo
 
List of Mental Health Sponsors
List of Mental Health SponsorsList of Mental Health Sponsors
List of Mental Health Sponsorscaseytruffo
 
Psychologyof C A W J Austin
Psychologyof C A W J AustinPsychologyof C A W J Austin
Psychologyof C A W J Austincaseytruffo
 
T L Ihandout B Griswold
T L Ihandout B GriswoldT L Ihandout B Griswold
T L Ihandout B Griswoldcaseytruffo
 
Carol Lookhandout
Carol LookhandoutCarol Lookhandout
Carol Lookhandoutcaseytruffo
 
Joe Bavonese Social Networking For Therapist Virtual Conference Presen...
Joe Bavonese Social Networking For Therapist Virtual Conference Presen...Joe Bavonese Social Networking For Therapist Virtual Conference Presen...
Joe Bavonese Social Networking For Therapist Virtual Conference Presen...caseytruffo
 
Top Ten Stepsto Recession Proof Your Practice2009
Top Ten Stepsto Recession Proof Your Practice2009Top Ten Stepsto Recession Proof Your Practice2009
Top Ten Stepsto Recession Proof Your Practice2009caseytruffo
 
Handouts Session 4 - Web Workgroup
Handouts Session 4 - Web WorkgroupHandouts Session 4 - Web Workgroup
Handouts Session 4 - Web Workgroupcaseytruffo
 

Mehr von caseytruffo (20)

Websites with Tiffany Truffo PBC
Websites with Tiffany Truffo PBCWebsites with Tiffany Truffo PBC
Websites with Tiffany Truffo PBC
 
PBC Tiffany Truffo
PBC Tiffany TruffoPBC Tiffany Truffo
PBC Tiffany Truffo
 
Tiffany Truffo
Tiffany TruffoTiffany Truffo
Tiffany Truffo
 
The Cave Man's Hand: Webmarketing Lessons From Unexpected Places
The Cave Man's Hand: Webmarketing Lessons From Unexpected PlacesThe Cave Man's Hand: Webmarketing Lessons From Unexpected Places
The Cave Man's Hand: Webmarketing Lessons From Unexpected Places
 
What Is Next
What Is NextWhat Is Next
What Is Next
 
Membership Programs
Membership ProgramsMembership Programs
Membership Programs
 
Psychology of Caw
Psychology of CawPsychology of Caw
Psychology of Caw
 
Make The Mostof Your Marketing
Make The Mostof Your MarketingMake The Mostof Your Marketing
Make The Mostof Your Marketing
 
Ethical Framework
Ethical FrameworkEthical Framework
Ethical Framework
 
Sample Speaking Contract
Sample Speaking ContractSample Speaking Contract
Sample Speaking Contract
 
List of Mental Health Sponsors
List of Mental Health SponsorsList of Mental Health Sponsors
List of Mental Health Sponsors
 
Psychologyof C A W J Austin
Psychologyof C A W J AustinPsychologyof C A W J Austin
Psychologyof C A W J Austin
 
T L Ihandout B Griswold
T L Ihandout B GriswoldT L Ihandout B Griswold
T L Ihandout B Griswold
 
Carol Lookhandout
Carol LookhandoutCarol Lookhandout
Carol Lookhandout
 
Joe Bavonese Social Networking For Therapist Virtual Conference Presen...
Joe Bavonese Social Networking For Therapist Virtual Conference Presen...Joe Bavonese Social Networking For Therapist Virtual Conference Presen...
Joe Bavonese Social Networking For Therapist Virtual Conference Presen...
 
Top Ten Stepsto Recession Proof Your Practice2009
Top Ten Stepsto Recession Proof Your Practice2009Top Ten Stepsto Recession Proof Your Practice2009
Top Ten Stepsto Recession Proof Your Practice2009
 
Handouts Session 4 - Web Workgroup
Handouts Session 4 - Web WorkgroupHandouts Session 4 - Web Workgroup
Handouts Session 4 - Web Workgroup
 
Session 13
Session 13Session 13
Session 13
 
Session11
Session11Session11
Session11
 
Session 7
Session 7 Session 7
Session 7
 

Kürzlich hochgeladen

obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSkajalroy875762
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 

Kürzlich hochgeladen (20)

obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 

Pink Spoon Marketing For Therapists

  • 1. Pink Spoon Marketing for Therapists Let your message out! Casey Truffo, International Therapist Leadership Institute http://InTLI.com
  • 2. Free is the new currency. IT IS AN EXPECTATION YOUR PROSPECTS WILL HAVE.
  • 3. What is a pink spoon? • Something of value for free that you give away. – Can be on your website – Or a physical product
  • 4. Why create a pink spoon? • Builds credibility. • Allows you to build relationship with your prospects. • Can also be the first product if you wish to create a multiple streams of therapy business.
  • 5. What makes a GREAT PINK SPOON? • Free of charge • Made up of something deeply compelling or sought after • Relatively small in size • An introduction to your core business
  • 6. What formats do pink spoons take? • Top Ten List • A 5-10 page special report • A regularly blog • An audio • A video • A moderated discussion • A 3 or 5 part e-course
  • 7. How do you distribute a pink spoon? • With email list software – Razorrconnect.com – Icontact.com • In person • Through referral sources
  • 8. Good to Great Pink Spoons • Relevance • Take a stand • Connection • Leaves them wanting more…
  • 9. 8 Steps to create a pink spoon… 1. Discover Your Niche Market 2. Elicit the Problems from the niche 3. Find your solutions to the problem 4. Choose your products and your packing 5. Generate traffic with integrity 6. Continue to convert traffic into prospects 7. Strengthen the trust relationship 8. Pursue a bold, outrageous and provocative position in your niche market.