1. Make the Most of
Your Networking
Private Building Conference
International Therapist Leadership Institute
Jodi Blackley, M.S., M.F.T.
Thursday, October 13, 2009
http://www.jodiblackley.com
jodi@jodiblackley.com
2. Purpose
Help feel more comfortable with locating,
identifying and connecting with resources in
their community to make solid networking
connections.
Help reframe how to take a very extroverted
means of marketing feel more accessible for
those who prefer introverted strategies.
http://www.jodiblackley.com
jodi@jodiblackley.com
3. Introduction
Acknowledge fears of community marketing:
How to explain what it is we do?
Having confidence in our own services to exude
that confidence to others
How do you find those who will be most likely to
refer?
http://www.jodiblackley.com
jodi@jodiblackley.com
4. How to Make Extroverted
Marketing More Comfortable
Maintaining a positive attitude
Anxiety Reduction
Identifying and changing negative thought patterns.
Recognizing your own strengths
Not getting caught up in what others say will/won't work
Find, read success stories
Be secure in your own strengths. Adage: Take what works for you
& discard the rest.
Surrounding yourself with positive people
Abundance-oriented colleagues and individuals
Find people who are having success, pick their brains
Engaging in self-care
Use any extra time to your advantage
Use down time to make community connections
Work on ideal clienthttp://www.jodiblackley.com
definition
jodi@jodiblackley.com
5. Tips to Increase
Community Networking
Define Your *Ideal* Client
Who is your *Ideal* Client?
Where are they located?
Where do they turn for help?
Looking at needs of ideal client & coming up with
themes that “speak” to that clientele
http://www.jodiblackley.com
jodi@jodiblackley.com
6. Tips to Increase
Community Networking
Implement an “elevator speech.”
Why is this important?
Many community networking venues utilize such
techniques.
Approximately 30 secs.
Informs others what it is you do
Once defined, imagine meeting someone in
an “elevator”
Focus on the presenting problem & how you will
alleviate the pain of your ideal client.
http://www.jodiblackley.com
jodi@jodiblackley.com
7. Tips to Increase
Community Networking
Increase your networking
Back to ideal client
Have your elevator speech (or several if appropriate) ready
Look at where your ideal client would seek out resources
for help
Define your “sphere of influence” or “power partners”
(Who are those who can refer to you your “ideal client?”)
http://www.jodiblackley.com
jodi@jodiblackley.com
8. Tips to Increase
Community Networking
Keep business cards on you at all times! If you have
website/email, add it to business card printing.
If you have brochures, fliers, etc., bring them! Many
networking opportunities have tables set-up to allow
participants to advertise their services.
Decide on personal goals for each networking
opportunity before arriving to the event.
What do you want to get from the event?
How many people do you want to network with?
How many business cards do you want to hand out?
http://www.jodiblackley.com
jodi@jodiblackley.com
9. Where to Network
within the Community
Local chapters of professional associations
(CAMFT, AAMFT, ACA, etc.)
Benefits: Connect with others in same field who may not
work with your “ideal client”
Colleagues are supportive
Safe place to work on your “elevator speech”
Create a networking group with other therapists
Provide marketing support
Provide feedback
Share strengths & niches with one another
http://www.jodiblackley.com
jodi@jodiblackley.com
10. Where to Network
within the Community
Attending Conferences/Workshops
Networking opportunities
Pushing yourself to meet new people
Passing out business cards
Getting involved on Boards
Benefits: Allows you to get your name out in your
community as a leader in your field.
Gives you opportunities to network in the community with
other professionals at conferences.
Seen as a face in the community -- Name recognition!
http://www.jodiblackley.com
jodi@jodiblackley.com
11. Where to Network
within the Community
Join Networking Groups (BNI, Chamber of
Commerce, etc.)
Benefits: Expert in your Chapter
Opportunity to define your “sphere of influence”
Opportunity to refine your “elevator speech.”
Get to meet many professionals from other fields – think
outside the box
Meet more people from within your community
School alumni groups/associations
Reconnect with other alumni
Faculty members can be good resources
http://www.jodiblackley.com
jodi@jodiblackley.com
12. Where to Network
within the Community
Presentations
Benefits: Opportunity to demonstrate your expertise
Can pass out brochures/business cards/products
(CD’s, etc.)
Can work with another professional to expand the
topic and draw in more potential clients.
Become expert in your field.
http://www.jodiblackley.com
jodi@jodiblackley.com