18. Moving Prospects down the Purchase Funnel e-Miles’ unique engagement and Rewards for Time ™ methodologies are effective at every step of the purchase funnel: CUSTOMERS Consideration/Leads: Product Trial: Customers CUSTOMERS Preference/Engagement: Purchase: Retention/Loyalty: Brand Awareness:
20. Product Purchase Case Study Nordstrom Engagements: e-Miles garnered 1,599,893 member engagements with Nordstrom advertising Purchases: Nordstrom tracked 3834 unique purchases from e-Miles, resulting in over $650,000 in purchases
21. Product Purchase Case Study Macy’s Purchases: e-Miles generated $526,547 in sales revenue for Macy’s Online Impressions: 2,553,830 Clicks: 2,632,389 Orders: 4,670 Average Order: $113
24. Awareness Case Study Capitol Records: Watch New Artist Video Sent to: People very interested in music Engagement Rate: 26.6% -- Watched 30-second snippet of Eric Church video and provided feedback to Capitol Records. Interestingly, for 84% of viewers, this was their first exposure to the artist.
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26. Consideration/Leads Case Study Infiniti: Interactive promotion with brochure sign up Engagement Rate: Reached 65,000 potential car buyers (excluding Infiniti owners) Conversion Rate: Infiniti received 15,000+ sign ups from qualified buyers (23% Conversion rate) Next Steps: Infiniti has committed to future campaigns due to tremendous results
27. Product Trial Case Study Adobe Acrobat Connect Sent to: Members with sales job title Engagement Rate: 22.1% members engaged with offer Opt-in Rate: 2.9% members downloaded software Next Steps: Adobe has contracted with e-Miles for additional campaigns
28. Retention/Loyalty Case Study The National Forest Foundation’s Monthly e-Newsletter Sent to: Members who have opted in to receive “Tree-Mail” Follow-up Engagement Rate: 86% of opted-in members read the Newsletter (sent thru e-Miles) and answer questions 60+% continue to be engaged after six months of delivery Subscribers are becoming donors with a 35% cost for acquisition
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30. THANK YOU! Casey Jensen Sales Director 214.799.1968 [email_address]