by Casey Jefferies

2. = female
singer-songwriter
With the (ever-increasing) rise of the internet
as a music video and promotion platform, I feel
that exposure measured by views on Vevo
(Youtube) is fast becoming the superior way to
measure a video’s success as apposed to
profit.
I feel this rivals profit due to the fact that
exposure via views will have a positive knock-on
effect in the music, merchandise and
performance tickets sold as their fan base
consequently grows.
Up against acts like The Black Keys,
Arctic Monkeys and Linkin Park, Lorde
was awarded Best Rock Video at
the 2014 MTV Video Music Awards for
her song "Royals” despite it not being
a rock song

3. Miley Cyrus has swung her way to a new 24-
hour record for views across Vevo, as
her "Wrecking Ball" video racks up 19.3 million
views, smashing previous champs One
Direction and the 12.3 million views their "Best
Song Ever" clip attracted in one day in July.
When Cyrus posted a link to the "Wrecking Ball" video on Monday, she included the
hashtag #WreckTheRecord -- a reference to her goal of earning the most VEVO views
in a 24-hour period. The "We Can't Stop" video previously smashed the one-day record
upon its June release with 10.7 million views, but that tally was topped by One
Direction.

4. The MTV Video Music Award for Best Female Video is one of the original general awards that has been handed out every year since the first annual MTV
Video Music Awards in 1984. In 2007, however, the award was briefly renamedFemale Artist of the Year, and it awarded the artist's whole body of work
for that year rather than a specific video. In 2008, though, the award returned to its original name. Madonna is this award's biggest winner and nominee, as
three out of her twelve nominated videos have won this award.