The Future is Now - PopTech Marketing Event March 8th
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Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone. This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
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The Future is Now - PopTech Marketing Event March 8th
- 1. The future is now mobile applications, QR codes, location based apps and augmented reality. Amber Case // case@geoloqi.com// http://geoloqi.com // Pop Tech Marketing February 24th, 2010
- 2. I. QR CodesII. AR Codes III. A short history of the future IV. Location based applications
- 3. I. QR Codes
- 5. QR Code Tombstones in Japan
- 6. QR Code book downloads
- 7. Custom QR Codes http://Delivr.com
- 8. Custom QR Codes Credit:Warbasse
- 11. QR Codes for Real Estate
- 13. Not available from everyone’s phones
- 16. User must have a webcam
- 17. Often requires software install to useSource: MINI Cabrio AR Campaign http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands
- 20. Sometimes requires excessive loading time
- 21. Usually available on more advanced smart phonesSource: Yelp’s Monocle
- 25. Sometimes requires excessive loading time
- 26. Usually available on more advanced smart phonesSources: Left: Yelp’s Monocle, Right: Layar
- 30. Problemswith augmented reality Source: Tim Sears – Robotvision for Android
- 32. III. A short history of the future
- 33. Self-Portrait of Steve Mann with Wearable Computing Apparatus 1981.
- 34. Remember The Milk Contextual Notification Systems Virtual Post-It Noteswith Image Processing in 1995.
- 39. IV. Location
- 40. The location market.
- 42. Opportunity for advertisers and mobile app publishers.
- 45. Very interesting space for investors
- 46. Advertisers ready to embrace the technology
- 47. Marketplace and storefronts are fully developed
- 49. Hardware
- 51. 1 in 2 Americans will have a Smartphoneby Christmas 2011. Up from 1 in 10 from summer 2008. Source: Nielsen Research
- 52. Location based platforms and non-visual augmented reality Source: Open Street Map year of edits 2008
- 53. Relevant information should be pushed to users, instead of having to seek it out.
- 54. Reality isn’t always fun
- 55. Reality isn’t always fast
- 56. Reality is +5 points!
- 57. Reality is 5 stars!
- 59. Merging of Analog and Virtual
- 60. Level Ups +1 Friend +1 Follower
- 61. Reality should unfold like a videogame. Autosubscribing Geo-local RSS feeds Notifications when you enter a quadrant of Portland
- 62. YouScheduleaMeeting You say 3pm. You think he’ll show up precisely at 3.
- 63. UncertaintyEnsues 15 minutes before, you start getting anxious. He could show up any time between now and 3:30!
- 71. Flickr: awnisALAN Location-Based Campaigns If done intelligently, relevant information sent to users.
- 73. Automatically check a user into a location and provide content based on that location.
- 74. According to Search Engines: 33% of queries of smart phones are about where I am (thanks Dan!)
- 75. Relevant information can be pre-queried and pushed to the user based on location.
- 76. Trigger-Based Campaigns Set triggers based on an action the user has taken.
- 77. More advanced uses When you check in to your house, your lights turn on! When you leave the house, your lights turn off!
- 80. Don’t Eat That!
- 84. Success in the LBS Market Improving user experience and design is key Just like mobile apps didn’t take off before Apple, location apps won’t take off until someone does it right Provide trade-offs for users so they feel safe in providing information
- 87. The best technologyis invisibleIt should get out of the way and connect people.
- 88. I. QR CodesII. AR Codes III. A short history of the future IV. Location-based applications
- 89. The futureis going to be awesome See you there!
- 90. Thankyou! Presentation slides:slideshare.com/caseorganic Amber Case // case@geoloqi.com // http://geoloqi.com // Pop Tech Marketing March 8th, 2010
Hinweis der Redaktion
- We’re all growing up connected. Getting used to your second self.
- A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
- A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
- In Japan,QR Code penetration is pretty high, nearly every Nokia smartphone has a reader app already on it, and it is used a lot. In the US, you hardly ever see it in practical application.
- A worse version of a URL
- A worse version of a URL
- A worse version of a URL
- A worse version of a URL
- A worse version of a URL
- A worse version of a URL
- Drawbacks of QR:Qr code readersRed laser, etcetc or build into app.
- Drawbacks of QR:Qr code readersRed laser, etcetc or build into app.
- Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.Source: MINI Cabrio AR Campaignhttp://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/
- Drawbacks of QR:Qr code readersRed laser, etcetc or build into app.
- A worse version of a URL
- Drawbacks of QR:Qr code readersRed laser, etcetc or build into app.
- A worse version of a URL
- A worse version of a URL
- A worse version of a URL
- It’s visual. There’s a difference between having to find the app on your phone, load it, find the qr reader button or AR view, hold it up to the sky, wait for it to load, and look at the world around you.It looks like this. And it looks ridiculous!Look at google –Look at Facebook – it’s relevant and quick to load.
- (show heads up displays) and until these are engineered to look less ridiculous, then it’s a good idea to think of something else.
- Nielsen today estimates that by the end of 2011, smartphones will overtake feature phones in the U.S.
- It’s visual. There’s a difference between having to find the app on your phone, load it, find the qr reader button or AR view, hold it up to the sky, wait for it to load, and look at the world around you.It looks like this. And it looks ridiculous!Look at google –Look at Facebook – it’s relevant and quick to load.
- Actions are ReducedQueries are Eliminated
- In real life, the time and space between goals and accomplishments is often large. For some, it is physically impossible to achieve certain things, like purchasing a Ferrari or rising above middle management in their career path. Online gaming, especially sites like Farmville, step in to take care of that void. Whereas one doesn’t have the money, time or room for a real garden, Farmville gives you one without the backaching labor. All reality is replaced by small icons, and time is compressed so that goals and accomplishments are right next to one another. Everything has a point value and a reward. When real life takes so long to reward someone, online gaming is often a better and more enjoyable alternative. For those who spend a lot of time in reality, Foursquare is a good add-on for making the mundane exciting.
- In real life, the time and space between goals and accomplishments is often large. For some, it is physically impossible to achieve certain things, like purchasing a Ferrari or rising above middle management in their career path. Online gaming, especially sites like Farmville, step in to take care of that void. Whereas one doesn’t have the money, time or room for a real garden, Farmville gives you one without the backaching labor. All reality is replaced by small icons, and time is compressed so that goals and accomplishments are right next to one another. Everything has a point value and a reward. When real life takes so long to reward someone, online gaming is often a better and more enjoyable alternative. For those who spend a lot of time in reality, Foursquare is a good add-on for making the mundane exciting.
- In a reputation economy, one levels up or down after gaining or losing friends or followers. How much one levels up depends on the quality and actual connectedness of a friend or follower.On Twitter, people with similar stats can talk to each other. Again, the Internet is not giving people stats, it is making visible stats that people already have between each other, and offering the opportunity for people in different geographies and times to connect with one another based on these stats.
- I gave this talk, and then started building what I was talking about.
- You don’t have to query. Information is pushed to you. The Interface is Reduced Actions are ReducedQueries are Eliminated
- You don’t have to query. Information is pushed to you. The Interface is Reduced Actions are ReducedQueries are Eliminated
- Simultaneous time also causes social punctuation, as technosocial connectivity seeps into every part of social relations.
- Reducing check-in exhaustion.
- Reducing check-in exhaustion.
- Reducing check-in exhaustion.
- If I’m not work by 9Am send my boss a text that I’ll be 15 min late. If I’m walking downtown, send a message that if I go into Gap in 15 minutes, will get 15% off. If the app knows I’m hungry it will have pre-queried information for me.
- Geoloqi is a platform for building location aware applications with triggers. You can use it to build your own custom branded app. There’s an SDK and an API, and there are layers.
- Children will enter into a hyperconnected world where they will begin to program it. They will use systems as playgrounds Allow them opportunities for playAnd they will create very intelligent things.
- You can contact me at case@geoloqi.com, and my partner Aaron Parecki is in the audience to help answer any questions you might have about geolocation. He’s the lead developer on the Geoloqi project. You can also find more information at Business.geoloqi.com or contact us at info@geoloqi.com. Also, all of the slides are available at slideshare.net/caseorganic.